What’s New in Sitecore 8SAINT LOUIS SITECORE USER GROUP FEBRUARY 25, 2015

Welcome to our first meetup!

11:30 – 11:55 Lunch

11:55 – 12:00 Opening remarks

12:00 – 12:15 Content Manager’s perspective

12:15 – 12:35 Digital Marketer’s perspective

12:35 – 12:45 Architect’s perspective

12:45 – 1:00 Closing remarks and open floor discussion

Your group organizers

Jill KunkelFpweb.net

DIRECTOR OF CHANNEL AND ALLIANCES

Marco TanaRoundedcube

CHIEF EXECUTIVE OFFICER

Aaron BransonRoundedcube

CHIEF MARKETING OFFICER

What’s New in Content Management?

What is different?

Single Track Login

What is different?

Launch Pad > Applications

What is different?

Naming Conventions

• Page Editor is now “Experience Editor”

• ECM is now “Email Experience Manager”

• Marketing Center is now “Marketing Control Panel”

What is different?

Experience Explorer

What is different?

Experience Explorer

What is different?

Content Tagged by Profile Cards

Versioned Layouts

What is different?Improved Faceted Search in the Media Library

What is the same?

Content Editor Page Editor (Experience Editor)

What is the same?

Toolbar/Ribbon

8.0

Previous Versions

Things to know…

Browser Issues.There is a lot going on.Be Patient.

What’s New in Digital Marketing?

What is the same?

Marketing Center > Marketing Control Panel

Digital Marketing

Experience Database Experience Database collects all online and offline interactions to provide for managing customer experience in real time.

Experience Explorer

Simulate visitor experience and personalization

Allows marketers test marketing automation

Federated Experience Manager

Provides distribution of information and tracking on external sites.

Personalize content on non Sitecore sites and apps while collecting data in your SitecoreExperience Database.

Federated Experience Manager - Example

An Energy site on Sitecorehas customer bill pay on a non-Ssitecore site.

Federated Experience Manager will allow you to still send personalized offers from Sitecore to the customers and then data from the customers actions are sent back.

Social Experience Manager

Lets you connect to Facebook, LinkedIn, G+ and Twitter

List Manager and Segmentation

Take personalization to the next level by creating finite segmentation lists with new resulting reporting based on segmentation behavior on/off the site.

Experience Analytics

Provide valuable insights into your marketing campaigns. Not only what is performing…

Experience Analytics

But who is performing based on persona information and….

Path Analyzer

where people are performing /spending their time on your site.

Start Simple Testing

One click testing for all content changes has been built into the content creation workflow. Making testing easier for every stage of the Sitecore user.

Advanced Testing

For testing experts, Sitecore has stepped us the multi-variate experience. Allowing for

optimization on every component, everywhere and new reports in picking winners.

What’s New in Architecture?

List Manager

• New System Architectural Changes Contact Lists vs Segmented List

Versioned Layouts

• Shared Layouts vs. Final Layouts

• API Updates

• Benefits

• Use Case

• Things to Know!

What’s next?

Upcoming blog post: “What to expect when upgrading to Sitecore 8” from Sitecore upgrade specialist, Jim Manson

Next meetup: Targeting April/May, a poll to determine the topic available within a week

Go to www.meetup.com/Saint-Louis-Sitecore-User-Group-Meetup/

Join the group on LinkedIn too! Look for “St. Louis Sitecore User Group”