what's new in social sedia and what it means to your career
TRANSCRIPT
What’s New in Social Media
Carl B. Forkner, Ph.D.
And What it Means to Your Career
11/2/2016 2
What is Social Media ?
What’s New in Social Media and What It Means to Your Career 2016 has seen more substantive changes to the way social media platforms
influence business than ever before. Much of the growth in social media over the last two years has been driven
by companies using social media for everything from sales to hiring. As social media evolves once again, what it means to your career is becoming
even more important. This presentation will demonstrate how you can take advantage of this
evolution and get yourself in front of the right people!
11/2/2016 3
What will we cover today?
• What is Social Media?
• Why you need to be on Social Media
• Changing Demographics
• Platform changes and how they affect you
• Benefits of Blogging
11/2/2016 4
What is Social Media ?
Why you need to be on Social Media
11/2/2016 6
Do I need an online presence?
94% of HIRING MANAGERSand job recruiters reviewonline information aboutjob applicants beforemaking a hiring decision.
Of those, over 70% saidthat they rejected candidatesbased on information that theyfound—or didn’t find—online.
11/2/2016 7
What do “they” think?
AnonymousJuly 15XXXX this so called legal system! Serve and Protect my XXXXX XXX!
REALLY importantin today’s climate!
11/2/2016 8
What makes you a good prospect?
Over 20% of HR Managers said they found something to convince them to hire an
individual!
Do YOUhave a professionalpicture?
11/2/2016 9
What makes you a bad prospect?
Over half of HR Managers said they also found something to convince them NOT to hire an
individual!
“Selfie Nation”
Changing Demographics
11/2/2016 11
Who was on Social Media?
11/2/2016 12
Who is on Social Media now?
Platform changes
11/2/2016 14
• Create a Fundraiser or find fundraisers– Does NOT require a business page
• You can GO LIVE!– From your mobile device, you can present
live video streaming.
When posting a status update, select the “Live” icon
Describe your live video
Select your camera direction
Go LIVE!
11/2/2016 15
• Organic video comes to Instagram– You can record and upload from your mobile device
Select the Camera icon Select VIDEOPress and hold to record,Release to stop
11/2/2016 16
• Twitter allows you just 140 characters (spaces included) per tweet.
• Until now, images and videos consumed part of that 140 characters.
• NO MORE!
No change in available characters
11/2/2016 17
Snap (formerly Snapchat)
• Mission Impossible: “This tape will self-destruct in 5 seconds.”
• Snap: Set images to self-destruct from 1-10 seconds after viewed.
• NEW: Your snaps will be retained for you to recover for 30 days after sending them.
• You can give unlimited (instead of one) views for 24-hours.
• Can be used as a chat room, like texting or messenger programs.
• Mobile device use only…
11/2/2016 18
Snap (formerly Snapchat)
Take picture
Add caption
Add emoticons
To send
Give unlimited views for 24 hours
You can draw
Set timer
Save snap
To chat
11/2/2016 19
Sharing Your Posts with One Click
• Share web information with a click
• Share the same post to multiple platforms
• Schedule posts ahead of time (time-saver)
• Multi-schedule posts
11/2/2016 20
Buffer
• BUFFER provides options to automate multiple social media tasks
– Share across multiple social media platforms from a single app
– Schedule posts ahead of time• Schedule posts for different times for different platforms
• Schedule for multiple days across multiple platforms
– Customize messages by platform
– Two versions for consumers:• FREE: Choose 3 platforms for posting
• AWESOME PLAN: Choose 10 platforms ($10/mo)
11/2/2016 21
Buffer: Posting across multiple platforms
Choose the platforms to use
Type your post
Pinterest? Choose your board
Add a photo or video
11/2/2016 22
Buffer: Single/Multiple Days
Choose your days
Choose your schedule
Choose your time
Add additional posting times
Optimum scheduling
11/2/2016 23
Buffer: Optimal Timing Tool
11/2/2016 24
Buffer: Optimal Timing Tool
11/2/2016 25
How are YOUR Spelling & Grammar?
• Have you ever wished that you could spell and grammar check when you fill out online forms (like employment applications, for example)?
• How about spell and grammar checking on social media sites?
• Now you can – for FREE – with Grammarly!
11/2/2016 26
Grammarly
• Grammarly provides both spelling and grammar checking.
• Suggested words and grammar tips when errors detected.
• Available for most browsers and office programs.
Benefits of Blogging
11/2/2016 28
Content & SEO
• Content is now the new SEO!
– Keywords and hashtags still matter, but Content is King…
• Blogs provide additional benefits for you:
– A chance to write more in-depth than a small post on another platform.
– An opportunity to share (show off) your expertise.
– Enhanced opportunity for others to find your work.
– Businesses find value in Blogs because of the deeper content.
11/2/2016 29
Blogging Platforms
• Blogger– This is a Google product.– Can cross-post automatically to Google+
• Tumblr– This is a Yahoo platform.
• WordPress.com– Free: for Blogging
• WordPress.org– Paid: to build and host your website.
Choosing a Blog platform
Platforms:How do they affect YOU?
11/2/2016 31
Demographic shifts mean platform shifts
Instagram is the new Facebook Snap is the new Instagram
Favored by youth & Millennials
Favored by Tech companies
Now the broadest audience
Get comfy with video – it is worth it!
LinkedIn is still where the worlddoes business!
Your professional persona mustbe on LinkedIn!
Primary tool for recruiters & HR
11/2/2016 32
Wait! What about Facebook???
• Yes, Facebook still has over 1.7 Billion people on it…
• Take advantage of live video capability for a large audience, but
– The demographic has changed!
– Facebook is now more frequently used by working professionals with an age range of 40 and above.
– Facebook has become highly popular among retirees and the elderly who are displaced geographically from their families.
11/2/2016 33
But remember the important pieces…
• There are companies on every platform.
• Keys to Success:– Find the most appropriate platform(s) for you.
– Post regularly so people will expect to see you.
– You must post at least once a week to LinkedIn…• …or you are invisible.
– Regulate what goes on your page.• Create a Professional Page on Facebook for free!
– Like a company page, where you have complete control.
– Send a consistent message across platforms.
