March 2011

Platform50% Faster!

UtopiaGain more fans

and fol lowers Maximise brand

impact!

fusion2.0Instant marketing

materials

March 2011

50% fasterPlatform1.

Maximise brand impact!Gain more fans and followers

Utopia2.

Instant marketing materialsfusion2.04.

Fine Homes on Style 10

It’s all about mobile!

Contacts11.Contact us for more information

VIC and NSW CampaignsGoogle Real Estate

Local search - Google Places

eMarketing5.New National Website

Property information on your website is now

delivered from Platform to PortPlus in half the

time it took previously. This upgrade will also be

visible on data transfers to all other portals.

Did you know Platform has an office server

option that can considerably speed up the use

of Platform?For more information contact

Leonie Fackrell at Platform

on (02) 8836 9000 1.

Buyer requirements entered in Platform are now

sent directly to Utopia. Once the buyers are in

Utopia, they can automatically receive property alerts

and open for inspection reports on a regular basis,

allowing your agents to stay in touch with less effort.

50% Faster!

Social media integration is now available on all Utopia newsletter templates and the latest eCards. Advertise your Facebook, Twitter and or Blog pages on newsletters and grow your database!

TIPGo to Settings > Account Details to enable your Facebook, Twitter and Blog links.

Gain morefans and followers

2.fnutopia.com.auLIST • SELL • COMMUNICATE

Residential, Rental, Commercial and Rural ‘For Sale’ and ‘Just Sold’ alerts Go to Settings > Select Property Categories > Default Email Template and select the appropriate Style 4 template

Style 4 is the latest Utopia template, designed to make your office logo stand out better than ever. Style 4 is available for all automated communications in Utopia such as property alerts, ‘Just Sold’ and ‘Open for Inspections’.

For ‘Open for Inspection’ emails Go to Settings > Open for Inspection Settings > Template and select the appropriate Style 4 template

For ‘Current Matching Listings Email to NEW Buyers’ Go to Settings > Automated Matching Properties Email > Template and select the appropriate Style 4 template

3.

Maximisebrand impact!

LIST • SELL • COMMUNICATE fnutopia.com.au

The kit contains samples of the latest listing booklets and marketing promotions available to your office.

Each marketing format comes with prefilled information and images, which you can also change and customise to your desire.

Along with the option to print in your office, or through your nominated printer for a professional finish, the new fusion2.0 kit will help you ‘get your foot in the door’ effectively and with minimal effort.

TIPSave money when promoting a property by printing a Property Pack as opposed to ordering individual items (brochures, window cards and marketing cards). Simply choose the property you want to promote then click on ‘Property Pack’ and submit your order. 4.

fusion2.0

InstantMarketingMaterials

New features include real estate agent search, RSS feeds, larger property images and a national employment section. Keep an eye out for more developments throughout the year. Visit the new national website on www.firstnational.com.au

5.

eMarketingLauNCh BROChuRE COMING SOON

Give your prestige listings extra flair by flagging them as ‘A Fine Home’.

Style 10 website templates now offer a new ‘A Fine Home’ logo across property images, catching the eyes of premium property buyers.

TIPTo flag prestige properties with ‘A Fine Home’ logo, simply tick the ‘Fine Homes’ box when entering your listing into PortPlus.

eMarketingFine homes

6.

Google has increased its focus on local search with the release of Google Places and integration of Place results for key search terms such as location + property and location + real estate agent.

Traffic to Place pages is impressive and will no doubt continue to grow, becoming a great source of leads and brand awareness.

7.

A key feature of Google Places is consumer reviews. Monitor your Place page on a regular basis to see what customers are saying about you, as well as ask your happy customers to add reviews.

Local search

All First National offices have a Place page. First National Place pages are maintained by National Office but offices are encouraged to add their own content. More information coming soon.

eMarketing

Since 10 February this year Google removed the real estate search option from Google Maps.

8.

Fast Facts

Want to know more?CLICK ThE BELOW LINKS

No more Real Estate

267,201

2,700,357

36,147

10 million

First National Google Place page impressions February 2011

Property viewsJanuary 2011

Click throughs to First National websites from Google Places.

February 2011

Australian users eMarketing

The VIC and NSW lead generation campaigns kicked off in March and already, hundreds of entries have been received.

Maximise your leads by promoting the campaign. Place promotional posters on your window display, send eCards and SMS’s to your database, and share the campaign on your social network channels. Promotional eCards are availabe in Utopia.

For efooters and additional web banners, simply log into fngateway.com.au Go to Resources > Marketing > Campaigns.

9.

VIC and NSW Campaigns

eMarketingGateway

10.

Call PortPlus to discuss new and exciting mobile options

email: sales@portplus.com

mobile!It’s all about

www.portplus.com

1300 855 095

Suzi CowperthwaiteNational Manager Online Servicesemarketing@firstnational.com.au

Goldie HidalgoOnline Projects Manageremarketing@firstnational.com.au

Mauro ColaciNational Product Manager – Utopia /Platformutopia@firstnational.com.auplatform@firstnational.com.au

Anita BrekaloProduct Manager – Marketingfusion@firstnational.com.au

11.

ContactsFor more information, please contact National Office on

1800 032 332. alternatively, send an email to the following: