what's new, what's sexy and what works on linkedin

04/10/2023 (c) LinkedIntoBusiness 2012

LinkedIn is All Grown Up!What is NewWhy it’s SexyHow it Works

Viveka von Rosen @LinkedInExpert


Viveka von Rosen (@LinkedInExpert)• Author of “LinkedIn Marketing: An Hour a Day” (J. Wiley & Sons, Sept 2012)• Forbes Top Ten Most Influential Women in Social Media• Forbes Top Fifty Most Influential People in Social Media• Contributor to numerous social media books including, “Small Business

Marketing Kit for Dummies, PRNews’ “PR Measurement” and “Solving the Social Media Puzzle”

• Co-Moderator of LinkedStrategies, the largest LinkedIn Strategies group on LinkedIn

• Moderator of the #LinkedInChat on Twitter (listed #2 of best chats for business professionals)

• Certified in LinkedIn for over 6 years with 10K+ clients• Almost 26K direct connections, 25 million in network• #44 in the “200 Most Fearless Women Online and in Social Media” list• One of TopRank’s top 25 women on Social Media


Principles:

1. First Impressions2. Findable3. Name Recognition4. Connection and

Relationship5. Top of Mind Awareness6. Thought Leadership7. Company Profiles

prin·ci·ple [prin-suh-puhl] 1. an accepted or professed

rule of action or conduct2. a fundamental, primary, or

general law or truth from which others are derived

3. a fundamental doctrine or tenet; a distinctive ruling


1: Make a Good First Impression

PhotoProfessional Headline


Your Photo Should Reflect Your Business Persona

Choose a photo that reflects your business persona.Don’t include other family membersDon’t include your hobbiesDon’t use a logoDo add a photo!

04/10/2023(c) LinkedIntoBusiness 2012

Your Professional HeadlineIs Like An “Elevator Speech”

Tell them who you are Tell them what you do Tell them how you can help 120 Characters including special characters


2: Make Sure You are Findable

LinkedIn is like Google – your profile must be optimized if you want to be found in a search

Your LinkedIn Profile is much easier to optimize than your website

Use “Skills and Expertise” applet to find great keywords!


Skills as LinkedIn Relevant Keyword FinderSkills and Expertise - Found under the More tabUse the Skills applet for keyword inspirations and

explanations…


Skill Endorsements

Use endorsements to credential your buddies, get back in touch and so something nice!

vCards


Use Your Keywords in…

Title Fields 100 Characters More important than ever now that

they are not visible “top of the fold”


Summary Section Format: white space, capitalization, bullets &

special characters 2000 characters with keywords Why should someone hire you? Benefits – not only features


Interests and Add Sections


3: Make Sure They Remember Your Name

Customized LinkedIn URLCustomized Websites


Customize Your LinkedIn URL

Edit ProfileClick on Edit next to LinkedIn URLClick “Customize LinkedIn URL”Add your name – no spaces


Customize Your Websites

Edit ProfileExpand Contact

InfoClick Edit next

to websiteChoose “Other”

optionWebsite name,

CTA or Description


4: Make the Right Connections

Its still who you knowAlthough you never know you you

might need to know that you don’t yet know – you know?


Advanced Search and Saving


Shared Interests

You can now see what you have in common with your first and second level connections


Searching Your Connections

Search your connection’s network by KEYWORD


5: Make Contact With Your Network

Social CRM Tools (Client Relationship Management)HereOn.Biz


CRM: Outlook Social Connector


CRM: ConnectedHQ & Rapportive Download and organize your Connections! Send messages Set up a schedule Keep notes


Hereon.Biz (iPhone)Check into your location. Reach out and meet locals

wherever you are!


6: Make Yourself a Thought LeaderSharing Bookmarklet LinkedIn Answers LinkedIn Notifications


Sharing Bookmarklet


LinkedIn Answers


NEW LinkedIn Notifications


7: Company ProfilesBanner ImageTargeted UpdatesVideo/other bonuses


Banner Image

Like Facebook AND you can ADD Contact Info!


Targeted Updates

Target an AudienceFeature an ArticleUse your Insights


Extra Cool Stuff

Targeted Products and ServicesSpecial OffersVideo


Wrapping UpAre you portraying the right image?Are you using your keywords in the right

places?Are you customizing your web links?Are you finding and connecting to the right

people?Are you building relationships?Are you positioned as a thought leader (or at

least as a Go-Giver?)

Viveka von Rosen

www.LinkedIn.com/in/LinkedInExpertwww.Facebook.com/YourLinkedInExpert

www.Twitter.com/LinkedInExpertwww.LinkedIntoBusiness.com

http://www.LinkedIn.com/in/LinkedInExpert

http://www.Facebook.com/YourLinkedInExpert

http://www.Twitter.com/LinkedInExpert

http://www.LinkedIntoBusiness.com/


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