whats next in marketing advertising
Post on 18-Sep-2014
22 views
DESCRIPTION
TRANSCRIPT
![Page 1: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/1.jpg)
IN MARKETING + ADVERTISING
WHAT’S NEXT
![Page 2: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/2.jpg)
THEFUTURE OFADVERTISING
![Page 3: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/3.jpg)
THERE ISN’T ANY.
![Page 4: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/4.jpg)
THEEND
![Page 5: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/5.jpg)
J/KJ/KJ/KJ/K
J/KJ/KJ/KJ/K
J/KJ/KJ/KJ/K
J/KJ/KJ/KJ/K
![Page 6: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/6.jpg)
THEFUTURE OFMARKETING
![Page 7: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/7.jpg)
TOPICS / AGENDA
BRANDSOLD MARKETINGNEW MARKETING
INNOVATIONENGAGEMENT
UTILITYINSIGHT
![Page 8: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/8.jpg)
BRANDS &BRANDING HAVEN’TCHANGED
![Page 9: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/9.jpg)
BRAND =COLLECTIVELY, WHAT PEOPLE SAY, FEEL & THINK ABOUT YOUR PRODUCT, SERVICE OR COMPANY.
![Page 10: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/10.jpg)
BRANDING =USING MARKETING TO INFLUENCE PEOPLES’ ATTITUDES TOWARDS, AND PERCEPTIONS OF, THE BRAND.
![Page 11: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/11.jpg)
BRAND LOYALTY WILL STILL BE EARNED OVER TIME THROUGH CONSISTENT POSITIVE EXPERIENCES & ENGAGEMENTS WITH A PRODUCT, SERVICE OR COMPANY.
![Page 12: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/12.jpg)
TREAT MEWELL, ANDI’LL RETURNTHE FAVOR.
![Page 13: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/13.jpg)
OLDMARKETING
![Page 14: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/14.jpg)
OLD MARKETING
PRODUCT
PACKAGING
DISTRIBUTION
CRM
ADVERTISING
CONSUMER
![Page 15: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/15.jpg)
![Page 16: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/16.jpg)
THIS ISN’TWORKING.
![Page 17: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/17.jpg)
“I DON’T KNOW WHAT WE’RE YELLING ABOUT!!!”
![Page 18: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/18.jpg)
A TIME FOR CHANGE
“We’re not in the business of keeping the media companies alive. We’re in the business of connecting with consumers.”
Trevor EdwardsVice President, Global Brand & Category ManagementNikeOctober 2007
Source: New York Times - http://www.nytimes.com/2007/10/14/business/media/14ad.html
![Page 19: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/19.jpg)
MODERNMARKETING
![Page 20: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/20.jpg)
MODERN MARKETING
PRODUCT
PACKAGING
DISTRIBUTION
ADVERTISING
CONSUMER
CRM
![Page 21: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/21.jpg)
![Page 22: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/22.jpg)
MODERN MARKETING
“[Digital] is the centerpiece of a broader campaign. I think that’s become a real integral part of how we use the web, moving beyond just promoting web addresses in TV spots or print ads to really making them a critical part of the storytelling for the brands.”
Rob MasterMedia Director, North AmericaUnileverMarch 2008
Source: Advertising Age - http://adage.com/article?article_id=125663
![Page 23: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/23.jpg)
HOW CANYOU CREATEBRAND FANS?
![Page 24: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/24.jpg)
DELIVERVALUETHROUGHMARKETING.
![Page 25: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/25.jpg)
OR, MORESIMPLYPUT…
![Page 26: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/26.jpg)
MAKEPEOPLES’LIVESBETTER.
![Page 27: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/27.jpg)
O.K. SOUNDSSIMPLEENOUGH.
![Page 28: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/28.jpg)
SO HOW CANWE DO THIS?
![Page 29: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/29.jpg)
PRODUCTINNOVATION
![Page 30: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/30.jpg)
BUILD THE MARKETING INTO THE PRODUCT.
![Page 31: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/31.jpg)
MAKE THE PRODUCT SOGREAT, PEOPLECAN’T HELP BUT TALK ABOUT IT.
![Page 32: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/32.jpg)
MODERN MARKETING
“Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It’s a Purple Cow. Boring stuff is invisible. It’s a brown cow. … Remarkable marketing is the art of building things worth noticing right into your product or service.”
Seth GodinAuthor / Speaker / Marketing ExpertPurple Cow2002
Source: Purple Cow / Seth Godin / Page 3
![Page 33: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/33.jpg)
MODERN MARKETING
“We think the future of advertising is great products that have marketing embedded in them.”
Jeff HicksCEOCrispin Porter + BoguskyOctober 2006
Source: DMNews - http://www.dmnews.com/Embed-marketing-in-products-Crispin-Porter--Bogusky-CEO/article/93204/
![Page 34: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/34.jpg)
MODERN MARKETING
“Coming up with product innovations. That's what we're setting out to do.”
Steven MarrsVice ChairmanGlobal Head of Digital and Branded ContentNITROApril 2007
Source: MediaPost - http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=58893
![Page 35: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/35.jpg)
MODERN MARKETING
“Our belief is that marketing and product have converged. The consumer doesn’t separate the marketing experience from the product experience.”
Ajaz AhmedFounder & ChairmanAQKAMarch 2008
Source: Advertising Age - http://adage.com/article?article_id=125664
![Page 36: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/36.jpg)
THE PRODUCT IS THE MARKETING
![Page 37: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/37.jpg)
THE PRODUCT IS THE MARKETING
![Page 38: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/38.jpg)
THE PRODUCT IS THE MARKETING
![Page 39: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/39.jpg)
THE PRODUCT IS THE MARKETING
![Page 40: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/40.jpg)
GREAT.BUT MY PRODUCTISN’T COOL.
![Page 41: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/41.jpg)
WHAT CANI DO???
![Page 42: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/42.jpg)
WELL,FRANKLYYOU’RESCREWED.
![Page 43: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/43.jpg)
J/KJ/KJ/KJ/K
J/KJ/KJ/KJ/K
J/KJ/KJ/KJ/K
J/KJ/KJ/KJ/K
![Page 44: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/44.jpg)
ADD VALUETHROUGHCONTENT.
![Page 45: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/45.jpg)
CONTENTIS THENEWCURRENCY
![Page 46: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/46.jpg)
OR, AS TRACYMORGANWOULD SAY
![Page 47: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/47.jpg)
CONTENT IS THE NEW PRESIDENT, BITCH.
![Page 48: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/48.jpg)
PEOPLE WILLPAY FORGREATCONTENT.
![Page 49: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/49.jpg)
CONTENT IS THE NEW CURRENCY
1 Week = $1.6 Million
Source: Chicago Tribune / Leisure Blogs / Turn It Up - http://leisureblogs.chicagotribune.com/turn_it_up/2008/03/reznors-one-wee.html
![Page 50: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/50.jpg)
BRANDS WILLPAY FORGREATCONTENT.
![Page 51: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/51.jpg)
CONTENT IS THE NEW CURRENCY
![Page 52: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/52.jpg)
CONTENT IS THE NEW CURRENCY
“[The agency’s job is to create] content so valuable and useful that [consumers] wouldn't want to live without it.”
Jeff HicksCEOCrispin Porter + BoguskyOctober 2006
Source: DMNews - http://www.dmnews.com/Embed-marketing-in-products-Crispin-Porter--Bogusky-CEO/article/93204/
![Page 53: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/53.jpg)
ENGAGEMENT
![Page 54: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/54.jpg)
ENGAGEMENT
“The days of making funny things that may or may not have an effect on the client's business are ending.”
Jeff BenjaminInteractive Creative Director Crispin Porter + BoguskyMarch 2008
Source: ADWEEK - http://www.adweek.com/aw/content_display/news/digital/e3i1de189927bfff758384728f89282cfdd
![Page 55: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/55.jpg)
ENGAGEMENT
CP+B FOLK LORE / MYTHOLOGY:
ALEX BOGUSKY DOESN’T WANT TO SEE SCRIPTS ANYMORE.
“DON’T SHOW ME A SCRIPT. SHOW ME THE PRESS RELEASE.”
IT’S ALL ABOUT HOW PEOPLE WILL ENGAGE - WHY THEY WILL FIND IT INTERESTING & PARTICIPATE.
Source: Life Moves Pretty Fast - http://ameliatorode.typepad.com/life_moves_pretty_fast/2008/01/dont-write-me-a.html
![Page 56: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/56.jpg)
ENGAGEMENT
16 QUARTERS OF CONSECUTIVE GROWTH
Source: BusinessWeek - http://www.businessweek.com/the_thread/brandnewday/archives/2008/02/crispin_downloa_1.html
![Page 57: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/57.jpg)
ENGAGEMENT
No. 1 seller in Personal Grooming category on Amazon.com for the first two months after launch.
Source: MediaPost - http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=53172
![Page 58: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/58.jpg)
ENGAGEMENT
![Page 59: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/59.jpg)
ENGAGEMENT
![Page 60: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/60.jpg)
UTILITY
![Page 61: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/61.jpg)
UTILITY
“[Branded Utility] is where the brand creates a commitment to a relationship. It’s where the brand creates something useful to you, something that’s a utility in your life. The consumer will feel more confident with the relationship if the brand will continue to be part of your life.”
Benjamin PalmerCEO / OwnerThe Barbarian GroupOctober 2006
Source: psfk.com - http://www.psfk.com/2006/11/branded_utility_1.html
![Page 62: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/62.jpg)
UTILITY
“When you create a utility, you're creating something that gives people time back. It becomes less about information as pollution and more about information to help people get through life.”
Nick LawChief Creative Officer, North AmericaR/GAMarch 2008
Source: ADWEEK - http://www.adweek.com/aw/content_display/news/digital/e3i1de189927bfff758384728f89282cfdd
![Page 63: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/63.jpg)
UTILITY
![Page 64: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/64.jpg)
UTILITY
“[Nike+] is not an advertising idea, it's a technology idea. We are delivering a product, an application.”
Nick LawChief Creative Officer, North AmericaR/GAApril 2007
Source: MediaPost - http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticle&art_aid=58893
![Page 65: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/65.jpg)
UTILITY
![Page 66: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/66.jpg)
UTILITY
![Page 67: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/67.jpg)
UTILITY
![Page 68: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/68.jpg)
HOW DOWE CREATETHIS KIND OFMARKETING?
![Page 69: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/69.jpg)
CREATING BETTER MARKETING
“We don’t ask consumers what they want. They don’t know. Instead we apply our brain power to what they need, and will want, then make sure we’re there, ready.”
Akio MoritaCo-FounderSony Corporation
Source: Truth, Lies & Advertising / Jon Steel / page 189 (found via Meme Huffer- http://memehuffer.typepad.com/meme_huffer/2007/12/great-quotes-fo.html )
![Page 70: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/70.jpg)
CREATING BETTER MARKETING
“It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.”
Steve JobsCo-Founder, Chairman & CEOAppleMay 1998
Source: BusinessWeek - http://www.businessweek.com/1998/21/b3579165.htm
![Page 71: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/71.jpg)
UNCOVERRICHCONSUMERINSIGHTS
![Page 72: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/72.jpg)
OPPORTUNITY COMES FROM INSIGHTS
“Great work comes from insight, and we have always worked from insight. … We have a vision of ourselves becoming the lead agency for the digital age. Insights are going to come in so many different ways. We’d like to pride ourselves on the ability to capitalize on them.”
Laura LangCEODigitas USAMarch 2008
Source: Advertising Age - http://adage.com/article?article_id=125670
![Page 73: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/73.jpg)
HOW DOWE UNCOVERTHESEINSIGHTS?
![Page 74: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/74.jpg)
OBSERVE+
LISTEN
![Page 75: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/75.jpg)
TRADITIONAL METHODS
FOCUS GROUPS1x1 INTERVIEWS
ETHNOGRAPHIC STUDIESCULTURAL ANTHROPOLOGY
SURVEYSUSABILITY TESTING / LABS
![Page 76: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/76.jpg)
EMERGINGMETHODS
![Page 77: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/77.jpg)
DIGITAL ETHNOGRAPHY & ANTHROPOLOGY
del.icio.us
![Page 78: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/78.jpg)
COLLABORATION
![Page 79: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/79.jpg)
COLLABORATION
AGENCY CONSUMERS
COMPANY
INFORMATION& INPUT
INSIGHTS & IDEAS
INNOVATION& CONTENT
BETTERBRANDS
![Page 80: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/80.jpg)
COLLABORATION
![Page 81: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/81.jpg)
COLLABORATION
![Page 82: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/82.jpg)
IF YOU ONLYREMEMBERONE THING…
![Page 83: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/83.jpg)
MODERN MARKETING =MAKING PEOPLES’LIVES BETTER.
![Page 84: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/84.jpg)
THEEND
![Page 85: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/85.jpg)
?s
![Page 86: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/86.jpg)
IF YOU WANT TO READ MORE OF WHAT I’M THINKING…
http://paulisakson.typepad.com/planning
![Page 87: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/87.jpg)
THANKS
![Page 88: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/88.jpg)
IMAGE CREDITS
IMG_6515Tony de MarcoFlickr
Anonymous at Scientology in Los AngelessklathillFlickr
Brick Tamland WallpaperAnchorman The Movie Web SiteBrick Wallpaper
Bloc Party Crowd @ Ogden TheatrePaul IsaksonFlickr
Google Screen GrabGoogleGoogle.com
iPhonee-Learning content authoringGoogle Loves The iPhone
WiiNetworking Audio/VideoX-OOM Software Brings Media Streaming To The Wii
Starbucks CoffeeBoston.comAging Music Heroes' Haven
Tracy MorganSaturday Night LiveBlack Is The New President, Bitch
Ghosts I - IVNine Inch NailsGhosts.nin.com
![Page 89: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/89.jpg)
IMAGE CREDITS
RCRD LBL_ + WidgetsRCRD LBLrcrdlbl.com
Whopper FreakoutBurger KingWhopperFreakout.com
Shave EverywherePhilips / NorelcoShaveEverywhere.com
The Coke Zero GameCoca-Cola CompanyCokeZeroGame.com
The Coke Zero GameCoca-Cola CompanyCokeZeroGame.com
Nike+Healthy Living NYCEvery Step You Take...
Domino’s Pizza BuilderDomino’s PizzaDominos.com
Domino’s BFD Pizza BuilderAdverblog & Domino’s PizzaDomino's Pizza Builder & Dominos.com
My VegasLogic + EmotionMy Vegas Is Showing: Brand Utility + Event Based Social Networking
Digital Ethnography + AnthropologyAll logos taken from their respective Web sites.
![Page 90: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/90.jpg)
IMAGE CREDITS
Consumer CollaborationPaul Isakson[paul isakson]
KlusterKlusterKluster.com
My Starbucks IdeaStarbucksMyStarbucksIdea.com
![Page 91: Whats Next In Marketing Advertising](https://reader030.vdocuments.net/reader030/viewer/2022020723/5419eb147bef0a65128b58e4/html5/thumbnails/91.jpg)
CONTACT ME
PAUL ISAKSONSenior Strategic Planner space150
http://www.paulisakson.com/[email protected]