EBAY ???

When a company needs more buyers and sellers it will need to

1. Expand

2. Innovate

3. Invest

Dear Ebay, There is something very handy called Mobile Apps

• Developing a mobile application which is handy and tells where you can buy things, or sellers nearby you

• This way Ebay can reach out to its people via a social media idea and also will become more personal, in marketing terms. This is called Personal Selling. 

Personal selling refers to a set of activities directed at the attainment of marketing goals by establishing and maintaining direct buyer-seller relationships through personal communication.

And introduce

PERSONAL SELLING

Concentrating more on developing countries

Specially the BRIC countries with large population

BRAZIL, RUSSIA,INDIA,CHINA

RISK AND INVEST IN COUNTRIES LIKE

AFRICA

• In western Africa people are already very familiar with buying in market places, and the development of better internet can help them do the same online.

• Charts from the past tell us that there are already over 100 million people online in Africa. This means that if I were the CEO of eBay I wouldn't wait a minute more. 

Advertising

Attracting customers via innovative and catchy advertisements is one of the best ways to get to your people.

Social Media, Video ads, Sponsorships are the major channels where Ebay can publicize itself further.

Breaking the Language BarrierEbay presently markets only in English, expanding not just in other countries but also in their language is another way to reach out to a larger and a variety of population.

RECAP:

1. Need to EXPAND, INNOVATE AND INVEST more.

2. Should invest more in MOBILE APPLICATIONS.

3.Establishing and maintaining direct buyer-seller relationships .

5. eBay has to become more active in developing countries, like the BRIC countries.

6. Should attract customers via innovative and catchy ADVERTISEMENTS .

7. Expanding not just in other countries but also in their LANGUAGES also!

Credits: Images.google.com

A Presentation by Sravya Tanmayee

SRAVYA TANMAYEE, IIITDM-kancheepuram

during an intern by

Prof. Sameer Mathur ,IIM Lucknow

Thank you!