Big Facts about

Big Data

27%

27%

While exploding data growth has been talked about for

years, the era of big data is here. More data crosses the

Internet each second than was stored in the entire Internet

just 20 years ago1.

Today enterprises around the world are looking to leverage

this valuable data for insight, decision-making support,

and discovery that can provide a powerful competitive

advantage. NetApp is partnered with Hadoop vendors

to deliver on the promises and opportunity of big data,

efficiently and cost-effectively.

NetApp Open Solution for Hadoop delivers on the promises of big data analytics by providing reliable, enterprise-grade,

ready-to-deploy Hadoop clusters that avoid the risks and costs of do-it-yourself Hadoop systems. You gain the flexibility of

choosing the number of clusters, servers, and support options to meets your needs, in configurations designed to improve

performance, reduce costs, and scale without disrupting service.

To learn more about NetApp Open Solutions for Hadoop, contact:

FirstName LastName at 000-000-0000 or email name@netapp.com.

By making all of your data usable, not just what’s in your databases, Hadoop lets you see relationships that were hidden before and reveal answers that have always been just out of reach. You can start making more decisions based on hard data instead of hunches and look at complete datasets, not just samples. And with their reliable, modular, and scalable clusters, NetApp Open Solutions for Hadoop let you right size your deployment and grow as needed.

Reliable, enterprise-grade, ready-to-deploy Hadoop clusters help avoid the risks and costs of do-it-yourself Hadoop systems. NetApp integrates out-of-the-box support for Hadoop with the performance, capacity, and high reliability of NetApp data storage. Our Open Solution for Hadoop decouples compute from storage, so you purchase only what’s necessary, and it helps you accelerate your implementation to get you in production quickly and cost effectively—from proof of concept to solution design, implementation, and optimization.

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What’s the Big Deal About Big Data?

Experience the Advantage of Big Data Analytics with NetApp and Hadoop

Sources: 1Harvard Business Review, 2Tech Republic, 3Tech Republic, 4www.jaspersoft.com/press/jaspersoft-big-data-survey-highlights-global-adoption-trends-and-use-cases, 5www.jaspersoft.com/press/jaspersoft-big-data-survey-highlights-global-adoption-trends-and-use-cases, 6Tech Republic

44% Real-time or nearly real-time information makes it possible for a company

to be much more agile than its competitors. Hadoop running on NetApp

storage makes it possible to generate comprehensive reports that incorporate

data stored in billions of records. Previously, it would have taken weeks to

generate these reports. That means business intelligence winds up in the

hands of those who can act on it almost instantly.

Companies that expect real-time or near real-time analytics from big data initiatives5.

NetApp® Open Solution for Hadoop can manage and store all types of data from disparate systems regardless of the native format. And you don’t need to know how you intend to query your data before you store it; Hadoop lets you decide later and over time can reveal questions you never even thought to ask.

With the number of smart phones nearing 6 billion, all creating content; Facebook generating over 30 billion pieces of content a month; and data expected to grow at 40% year on year, it’s easy to imagine that big really is BIG.

RichARD TREADwAy, NETApp

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48%Customer Experience Analytics

Customer Analytics: Churn, Segmentation

Marketing Campaign Optimization

Marketing Competitive Analysis

Financial Risk Analysis

37%

28%

Top 5 UsEsfor Big Data Analytics4

L o o k s m A R T G U i D E

5xThe growth in the amount of data under management in organizations over the last

five years3.

Companies that feel they lack the in-house skills to make big data work6.

23.3%

Business leaders are demanding more information for decision support and insight discovery. When it comes to big decisions, fast access to expanded, critical, and valuable data drives better predictive ability to capitalize on opportunities. Your universe of data can be a gold mine. NetApp can help you find the value and turn it into real business advantage.

Companies that will use big data analytics by 20132.70%