whats the big idea with social media media140-2012
DESCRIPTION
Talk given at Media140 Perth 2012 More detailed notes on the talk here: http://katecarruthers.com/blog/2012/05/whats-the-big-idea-with-social-media-media140/TRANSCRIPT
What’s the big idea with social media?
Kate Carruthers#Media140 Perth 2012
1April 2012 katecarruthers.com | © Kate Carruthers 2012
DigitalDigital
ExpectationsBehaviour
CCulture
2April 2012 katecarruthers.com | © Kate Carruthers 2012
i ti d icommunications devices have changedhave changed
3April 2012
converged digital devicesconverged digital devices
4April 2012
a brave new world
5April 2012
digital contentdigital content
6April 2012
2008 active mobile phone subscribers t b d l i A t lioutnumbered people in Australia
7April 2012
Source: http://blogs.smh.com.au/gadgetsonthego/archives/2008/05/mobile_phones_outnumber_people.html
Generation App: 62% of Mobile Users 25-34 own Smartphones
8
http://blog.nielsen.com/nielsenwire/online_mobile/generation-app-62-of-mobile-users-25-34-own-smartphones/
April 2012
• Almost 50% mobile phone users in Australia have Internet enabled phones
• About 26% access Internet from their mobile phone daily
• >30% of Australians check emails via phone
• 70 % access mobile entertainment & information services
Source: Sensis eBusiness Report Oct 2011
The digital revolution has changed the landscapeg g p
10April 2012
But the landscape changes continuallyBut the landscape changes continually
11April 2012
2007: Email internet traffic surpassed bytraffic surpassed by social network traffic in UK
Source: http://weblogs.hitwise.com/robin-goad/2007/11/social_networks_overtake_webma.html
12
10.5 million Australian users10 million Unique Australian Visitors
1.8 million Unique Australian Visitorsq
362,500 Unique Australian Visitors
2 million Unique Australian Visitors
Source: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2011/
14April 2012 katecarruthers.com | © Kate Carruthers 2012
15April 2012
Source: http://www.geek.com/articles/geek-cetera/social-media-explained-with-donuts-20120210/
Competing without even opening a local p gstore
Reducing l it fcomplexity for
customers
Helping talented p gpeople to find youyou
PublicPublic PrivatePrivate
We used to be able to separateable to separate
these spaces
PersonalPersonalBusinessBusiness
19April 2012
Public Social media is blurring the
PersonalBusiness
blurring the boundaries
Private
20April 2012
Christmas 2011: more people wantmore people want connected interactive devicesinteractive devices
21April 2012
http://blog.nielsen.com/nielsenwire/consumer/us-kids-looking-forward-to-iholiday-2011/
22April 2012
22Source: http://www.app.com.au/
23April 2012
Source: http://www.dailymail.co.uk/news/article-1026381/Pupils-better-maths-facing-teacher-pairs-according-government-adviser.html
24April 2012
24Source: http://crmooney.edublogs.org/2009/03/08/reflections-on-a-notebook/
Reputation is now established andestablished and maintained online
Source: Did you know you’re naked? Your Online Reputation is showingBy Lori Gamahtt //l i d /2009/08/24/did k k d li t ti i h i /
25April 2012
http://lorigama.wordpress.com/2009/08/24/did-you-know-youre-naked-your-online-reputation-is-showing/
1 Take your time & test the1.Take your time & test the waters
2 Ask lots of questions2.Ask lots of questions3.Get good advice4 D ’t t i l d i4.Don’t get involved in apps
you don’t understand5 I t t5.Ignore pressure to get
involved with new social apps unless they fitapps unless they fit
Thank you.
27April 2012 katecarruthers.com | © Kate Carruthers 2012
@kcarruthers@kcarruthers
More about this talk: htt //k t th /bl /2012/05/ h thttp://katecarruthers.com/blog/2012/05/whats-the-big-idea-with-social-media-media140/g
28April 2012 katecarruthers.com | © Kate Carruthers 2012