what’s the difference between a ux and ui designer? (part two)
TRANSCRIPT
WHAT’S THE DIFFERENCE BETWEEN A
DESIGNER
UX UI
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Welcome to the second instalment in our series on UX and UI design. We’re here to help you spot the difference
between these two types of design so you can understand what kind of
designer you need and when.
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What is UI design all about?UI is short for User Interface. This comes out of
the software world, in which the user interface of a product (or website) IS the product.
If UX web design is all about helping users accomplish meaningful tasks on a website, then UI design is the next
stage in the process that makes compelling and aesthetically pleasing interfaces that connect emotionally with humans.
In layman’s terms: How the product or service is “laid out”
UI designers are responsible for the transference of a brands strengths and visual assets to a product’s interface – in this case, a website – to optimise the
user's experience.
They visually guide a website user through each stage via interactive elements, which are consistent
and accessible across all platforms.
Primary Navigation menu accross all pages
UI is the more technical side of design and may be responsible for creating a defined style guide and
ensuring a cohesive design language is applied across the product or service.
An example of UI design could involve using analytics via heat mapping technology to decide whether a slider function or
control spinning knob makes more intuitive sense when adjusting a graph on a web page or when deciding where to
put call-to-action buttons on an email newsletter.
Identifying the difference between UX and UI designers can often be blurred and it’s quite common to see companies opt to find a designer who encompasses both those skills.
Do you need a skilled UI or UX web designer to create the best website experience for
your business?
iFactory’s team of UI and UX experts are highly skilled in understanding what your users need
and building it into a meaningful, intuitive website. Get in contact with the team today.
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+61 7 3844 0577 | [email protected] | ifactory.com.au