what's up with cleantech finland?
TRANSCRIPT
WHAT’S UP WITH CLEANTECH FINLAND
Member event 3 October 2013 Kaisa Hernberg
TEAM Kaisa
Hernberg
Executive
Director
Annina
Hästö
Client
Relations
Manager
Mika
Finska
Senior
Consultant
Jani
Timonen
Communi-
cation
Specialist
Markus
Kitunen
Communi-
cation
Specialist
Ying
Hu
Marketing
Communi-
cation
Specialist
Marianna
Niskanen
Project
Coordinator
Shriya
Ramachan-
dran
Marketing
Communi-
cation
Manager
Irina
Alexand-
rova
Marketing
Communi-
cation
Manager
Laura
Wan
Marketing
Communi-
cation
Manager
Eero
Siitonen
Director,
Cleantech
Finland for
China
COMING UP AT CLEANTECH FINLAND
WE WANT TO GIVE YOU MORE
More focus Key themes Focused
communication
More active contact
More member events
Member care plan
More collaboration & networking
Theme projects Concept catalyst
Solved collaboration
More value for money
Business opportunities
Clearer communication
of benefits
More visibility in media
NEW WEBSITE
www.cleantechfinland.com
More visibility for companies
More concrete cleantech info
More information about member
benefits
MORE FOCUS
Geographical
• China, India, Russia
• EU: Germany, Sweden, UK, France
• Ones to watch: US, Brazil
Topical
• Energy and material efficiency
• Built environment
• Bioenergy and biofuels
• Water treatment and purification
Energy and material
efficiency
Industry consumes 40 % of total
world electricity. Finland is among
the most efficient countries in the
industrial sector.
Company fact: Outotec’s flash smelting solutions
help to avoid 2.0 million tons of carbon dioxide
emissions annually in global metal production.
Built environment
The operation of buildings accounts
for 40 % of the world’s energy
consumption. (UNEP)
Company fact: Kone elevators and escalators help
to considerably reduce energy consumption in tall
buildings.
Bioenergy
and biofuels
In 2012 23 % of
total energy
consumption in
Finland was from
wood-based fuels.
(Finnish Forest
Industries)
Company fact:
Metso delivered
the world’s largest
biomass
gasification plant
to Vaskiluodon
Voima in Vaasa
Water treatment
and purification
The growing global population and
scarcity of resources create a
greater need to produce more with
less water.
Company fact: Kemira provides expertise and
tailored combinations of chemicals for water-
intensive industries.
NEW CONCEPTS
Theme projects
Concept catalyst
Benchmarking events
THEME PROJECTS
OUTLINE
Project organized
around specific
cleantech theme, e.g. bioenergy
Several CTF member
companies participating
Duration 1 calendar
year
Several activities, e.g.
media events,
campaigns
POTENTIAL ACTIVITIES
Meetings
• Kickoff workshop: Geographical & topical focus, Key messages, Action plan, Touch points w. market opportunities etc.
• Quarterly meetings
Materials • Speaking notes, cases for Team Finland network
• Social media content, e.g. presentations
Events
• Targeted media activities in Finland
• Media events, seminars, networking events etc. in selected target countries
• International press releases
• Blogging
• Social media campaigns
• Trade fairs
WHY THEME PROJECTS?
More long-term focus for CTF
activities
Facilitate and increase member-
company collaboration
Opportunity to build attractive joint offerings
Clearer, more relevant messages
Clearer communication of
end-customer benefits
Harness strength of CTF network more efficiently
CONCEPT CATALYST
STRATEGIC FOCUS AREAS
Targeted marketing
and communication
activities
“Concept Catalyst” -
gateway to large-scale
business projects
New, digital ways to link
company and expert network
to global cleantech demand, e.g. SOLVED
What?
• Model for seeking large-scale business opportunities and building cleantech company consortia
Why? • Marketing alone is not enough,
member companies need and want business opportunities
How?
• Development team led by Ilkka Homanen
• Responsible at Cleantech Finland: Senior Consultant Mika Finska
• First projects in 2013 - 2014
BENCHMARKING EVENTS
Share experiences & ideas around
marketing communications topics
• Social media
• Utilizing CSR in sales and marketing
• Suggest a new topic!
KIITOS. TACK. THANK YOU.
www.cleantechfinland.com
www.solved.fi