what’s your social media strategy?
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What’s Your Social Media Strategy?. Jacob Derrah and Samantha Hua. Business and Social Media. Businesses are trying to understand how to conduct business internally and externally with the use social media. Social Media Strategies. Predictive Practitioner - PowerPoint PPT PresentationTRANSCRIPT
What’s Your Social Media Strategy?
Jacob Derrah and Samantha Hua
Business and Social Media Businesses are trying to understand
how to conduct business internally and externally with the use social media
Social Media Strategies Predictive Practitioner
Confines usage to a specific area Businesses that seek to avoid uncertainty & results that
can be measured i.e. Clorox Connects
Creative Experimenter Embrace uncertainty Small scale tests Listen to customers and employees through use of
Facebook and Twitter EMC\ONE
Social Media Strategies Social Media Champion
Large initiatives designed for predictable results
2009 Ford Fiesta Movement Drivers posted more than 60,000 items || millions
of clicks 4.3 million YouTube views $5 million campaign created a prelaunch brand
awareness rate of 37% among Generation Y 50,000 sales leads to new customers
Social Media Strategies Social Media Transformer
Large-scale interactions with external stakeholders
Use the unexpected to improve the way they do business
Cisco Integrated Workforce Experience (IWE) Videos for training and meetings
Facebook-like features “Time to Trust”
Questions What social media strategy would you use for
your group project company?
Have you seen any failed attempts at a social media campaign, and if so, can you tell which strategy (or strategies) they were attempting?