what’s your story? branding your start-up to connect with your target - mars best practices

Download What’s Your Story? Branding your start-up to connect with your target - MaRS Best Practices

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Brenda van Ginkel will show how to develop a compelling story that builds on your value proposition and positioning. Understanding your audience is key to creating a brand that resonates with the people you want to reach.

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  • 1. What s your story?Branding for startupsMaRS Best Practices | October 17, 2011Brenda van Ginkel | Brand Marketing Specialist

2. What s your story? Know the problem you re solving 3. What s your story? Know the problem you re solving Build your story 4. What s your story? Know the problem you re solving Build your story Dene a content strategy 5. What s your story? Know the problem you re solving Build your story Dene a content strategy Find your voice 6. A brand is not a logo Marty Neumeier, The Brand Gap 7. Your brand isthe perception that lives in the hearts and minds of other people" 8. YOU ARE RESPONSIBLE FOR YOUR BRAND" 9. Know the problem you re solving 10. Why? 11. Make your solutionrelevant and meaningful to people outside your company 12. differentiate 13. own it 14. identify the pain point# 15. make your solution unique# 16. inspire# 17. make it matter# 18. Own your deep sliceFind your competitive advantage 19. Own your deep sliceFind your competitive advantage 20. Build your story 21. Value propositionThis tells people what your company offers to deliver; something unique andcompelling that brings value to your target. How will this improve their lives?PositioningThis denes the company in a way that s relevant to your audience. It includes your competitive advantage and your deep slice of your space.Brand promiseWhat can customers expect that you will deliver? This needs to be somethingthey won t nd from another company, that will be meaningful to them. Benets The benets support the value proposition for your audience.They play a supporting, not top line role. 22. Value propositionThis tells people what your company offers to deliver; something unique andcompelling that brings value to your target. How will this improve their lives?PositioningThis denes the company in a way that s relevant to your audience. It includes your competitive advantage and your deep slice of your space.Brand promiseWhat can customers expect that you will deliver? This needs to be somethingthey won t nd from another company, that will be meaningful to them. Benets The benets support the value proposition for your audience.They play a supporting, not top line role. 23. Value propositionThis tells people what your company offers to deliver; something unique andcompelling that brings value to your target. How will this improve their lives?PositioningThis denes the company in a way that s relevant to your audience. It includes your competitive advantage and your deep slice of your space.Brand promiseWhat can customers expect that you will deliver? This needs to be somethingthey won t nd from another company, that will be meaningful to them. Benets The benets support the value proposition for your audience.They play a supporting, not top line role. 24. Value propositionThis tells people what your company offers to deliver; something unique andcompelling that brings value to your target. How will this improve their lives?PositioningThis denes the company in a way that s relevant to your audience. It includes your competitive advantage and your deep slice of your space.Brand promiseWhat can customers expect that you will deliver? This needs to be somethingthey won t nd from another company, that will be meaningful to them. Benets The benets support the value proposition for your audience.They play a supporting, not top line role. 25. Value propositionThis tells people what your company offers to deliver; something unique andcompelling that brings value to your target. How will this improve their lives?PositioningThis denes the company in a way that s relevant to your audience. It includes your competitive advantage and your deep slice of your space.Brand promiseWhat can customers expect that you will deliver? This needs to be somethingthey won t nd from another company, that will be meaningful to them. Benets The benets support the value proposition for your audience.They play a supporting, not top line role. 26. brand presence 27. content + presence= engagement# 28. consider who you re talking to... 29. ...and what you re talking about 30. Dene a content strategy 31. content + platforms 32. be discerning 33. keep it simple 34. Find your voice 35. How are you sounding? 36. Don t Write Headlines For Social Media Posts!" 37. Positive, optimistic and upbeat 38. No jargon and insider language 39. Good news zone 40. Inspire 41. Share the love 42. Be humble 43. Be inviting 44. Stay on-topic 45. Be authentic 46. Products are things that are made.Brands are created in the minds and hearts of users.Thank you. 47. Products are things that are made.Brands are created in the minds and hearts of users.Brenda van Ginkelhome page about.me/brendavgemail brenda.bvg@me.comtwitter brendavg