what's your story? using public relations to build your bottom line
DESCRIPTION
Using the one to many approach of public relations, how do you create an interesting story deserving of attention?TRANSCRIPT
K Squared Communications®, Inc.www.ksqrd.com
What’s your Story?
Using Public Relations to Build Your Bottom Line
K Squared Communications®, Inc.www.ksqrd.com
Question
• Why use Public Relations?– Increase sales– Attract valuable employees– Improve partner deals– Other reasons?
K Squared Communications®, Inc.www.ksqrd.com
Who? Where? What? How?
• Who do you want to reach?
• Where do they live? Work?
• What do they read?
• What is your competition doing?
• What do you want to say?
• How are you going to reach them?
K Squared Communications®, Inc.www.ksqrd.com
How do you reach the Press?
• Targeting publications
• Targeting editors
• Press releases
• Story ideas
K Squared Communications®, Inc.www.ksqrd.com
Working with the Press
• Timing
• Speed
• Attitude
• Content
• Preparation
• Background
K Squared Communications®, Inc.www.ksqrd.com
Press Releases
• Headline
• Dateline
• News
• Quotes
K Squared Communications®, Inc.www.ksqrd.com
Working the Interview
• The Interview
• The Photo Shoot
• The Follow up
