BY Jyoti Kumari3910045

CSE

• Cross-platform mobile messaging app• Exchange messages without having to pay for SMS• Available for iPhone, BlackBerry, Android, Windows Phone

and Nokia• Internet data plan

Introduction

Features

PICTURESVIDEOSVOICE MESSAGESAUDIO LOCATIONCONTACT

History

JAN KOUM BRIAN ACTON

• Innovative service Cost for the product is Rs.55

• Worldwide On various Smartphone App stores Word of mouth

4 P’s of Marketing

Product Price

Place Promotion

• 2009 – Whatsapp was launched

• November 12th, 2009 -Whatsapp Gets Updated And Is Available For Free For A Limited Time

• December 11th, 2009-WhatsApp Gets An Update, Lets You Now Send Pictures, Videos And Voice Notes

• January 23rd, 2010 -WhatsApp Gets An Update : Adds Location & Contact Sharing

• March 30th, 2011- BlackBerry Messenger For iOS Could Arrive April 26

• April 8th,2011 - Whatsapp, has just secured $8 million in financing from Sequoia Capital

Timeline

• June 01st, 2011- Whatsapp Messenger Goes Free for IPhone users

• November 17th, 2012- Whatsapp Messenger Updated: Adds iPhone 5, iOS 6 Improvements

• March 18th, 2013- Whatsapp To Adopt Annual Subscription Plan By End Of 2013

• April 09th, 2013- Whatsapp Says There's Nothing Up With Rumored Google Acquisition

• July 16th, 2013- Popular Whatsapp Messenger Is Now Free

• August 06th, 2013- A New Push-To-Talk Messaging Feature

• August 19th, 2013- Whatsapp Messenger Restores Support For Longer Videos With New Video Picker

• December 2nd, 2013 - Whatsapp Messenger Finally Redesigned For iOS 7, Updated With Broadcast Lists And More

• February 19, 2014- Facebook acquired WhatsApp for $19 billion.