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TRANSCRIPT
WORLD HEART DAY 2020: Support toolkit for the football family
USE
CONTENTS
What is World Heart Day?
03
Cardiovascular disease and COVID-19
04
Background to toolkit
05
Level 1 Support:Communications & Media Support
07
Level 2 Support:Promoting existing work around heart health
12
Level 3 Support:Organisational actions
13
More about Healthy Stadia
18
Contact Us
19
World Heart Day is celebrated on 29 September each year and is aninitiative of the World Heart Federation (WHF). It is the world’s largestplatform for raising awareness of cardiovascular disease (CVD), whichincludes heart disease and stroke.
In May 2012, world leaders committed to reducing premature global mortality from non-communicable diseases (NCDs) by 25% by 2025. CVD is accountable for nearly half of allNCD deaths, making it the world’s leading cause of death claiming 17.9 million livesprematurely.
World Heart Day aims to inform people that making small changes to your lifestyle, such asreducing tobacco use, eating a balanced diet and taking regular physical activity, at least80% of premature deaths from heart disease and stroke can be avoided.
World Heart Day is a global event during which individuals, families, organisations (includingfootball clubs, stadia and national associations) and governments around the worldparticipate in activities to take charge of their heart health and that of others.
Through this campaign, WHF wants to unite people from all countries and backgrounds inthe fight against the CVD burden and inspires and drives international action to encourageheart-healthy living across the world. We and our members believe in a world where hearthealth for everyone is a fundamental human right and a crucial element of global healthjustice.
Background information on World Heart Day, CVD and latest campaign news can beaccessed at: https://www.world-heart-federation.org/world-heart-day
WHAT IS WORLD HEART DAY?
17.9mdeaths per year
from CVD
1 in 10aged 30-70 die
from CVD
31%of all deaths are
from CVD
This year’s campaign has special significance due to ongoing efforts
to tackle the COVID-19 pandemic around the world. Research has
identified links between underlying health conditions, such as heart
disease and stroke, and worse health outcomes associated with
coronavirus making it vitally important that we all protect our hearts.
Many countries have noted a dramatic drop in individuals seeking routine care and
accessing emergency services for non-COVID related issues. It is essential that those living
with heart disease or other chronic illnesses have the confidence to seek out medical advice
should they fall ill.
The good news is that through simple changes to our lifestyles, we can all work towards
lowering the burden of cardiovascular disease and reduce the likelihood of poor outcomes
associated with coronavirus.
This year Healthy Stadia and World Heart Federation is asking all football fans to take more
exercise more often and to eat a balanced diet including at least five portions of fruit and
vegetables a day. It is also important to stop smoking and support others to kick the habit as
tobacco use is associated with increased severity of disease in COVID-19 patients.
By make small changes to our lifestyles and the places where we live, work, and play we can
have a huge impact on our health and the health of our communities.
CARDIOVASCULAR DISEASE AND COVID-19
Tackle COVID-19
Get activeStop
smoking
Eat well
In 2020, UEFA is specifically encouraging the football family tosupport World Heart Day 2020 (WHD2020) by raising awareness ofheart health and healthier lifestyles through its Member Associations,League Operators and domestic clubs.
This toolkit is designed to help your football association/federation and domestic clubs topromote WHD2020 through key communications channels such as website, social mediaand PR.
Healthy Stadia and World Heart Federation have produced a range of materials that you canuse to promote the messages of World Heart Day. These includes a template press release,the World Heart Day logo (which comes in several languages) and a range of template socialmedia messages across Facebook, Twitter and Instagram.
All of these communications focus on how we can make small changes to our lifestyles,such as getting active, eating a balanced diet and stopping smoking, can help to protect usagainst heart disease and tackle the COVID-19 pandemic.
In addition, Healthy Stadia is also encouraging the European football family to consider howexisting projects are having a positive impact on heart health. This could include:
• Targeted programmes, e.g. weight loss programmes for football fans• Walking football for older adults• Walking and cycling initiatives for staff• Healthy eating projects in schools.
We are also asking the European football family to consider introducing new organisationalpolicies that can also have a positive impact on heart health and indeed efforts to tackle theCOVID-19 pandemic.
BACKGROUND TO TOOLKIT
WHEN TO SUPPORT WHD2020Please note that any media outputs, matchday or community actions cantake place on World Heart Day itself or in the lead up to or during Matchday3 of the forthcoming UEFA Nations League matches (10 & 11 October).
LEVEL 1 SUPPORT:Communications and media support using digital and social media channels
LEVEL 2 SUPPORT:Promoting existing work on heart health, e.g. interviews and stories about heart health
LEVEL 3 SUPPORT:Organisational actions that can have a positive impact on staff health and wellbeing
HOW CAN YOU SUPPORT WORLD HEART DAY?
WHD LOGO WEB CONTENT SOCIAL MEDIA
There are lots of simple ways the football family canpromote World Heart Day and spread the message aboutmaking small changes to your lifestyle that can help toprevent the onset of CVD.
A full range of support tools such as the World Heart Daylogo (available in 18 languages), template press releaseand social media content can be accessed by clicking thebuttons below.
LEVEL 1 SUPPORT:Communications and Media Support
ORGANISE A PHOTOSHOOTThis year we are asking all participating UEFA MemberAssociations to consider organising a photoshootduring your international training camps for Matchday1 & 2 of the UEFA Nations League in early September.Taking photos, videos or quotes from current players,legends or VIPs is a great way of delivering keymessages on leading healthier lifestyles. Any contentgenerated can then be shared both on World Heart Dayand in the run-up to Matchday 3 (10 & 11 October).
The World Heart Day logo is available in several languages to help spread heart health messages to a broader audience. If the World Heart Daylogo is not currently available in your language, please contact: [email protected]
WORLD HEART DAY LOGO ZIP
Healthy Stadia and World Heart Federation have put togethertemplate web content for UEFA Member Associations to post insupport of World Heart Day.
UEFA Member Associations, league operators and individual clubscan then translate the copy and adapt the content to reflect theactivities and situation in your country before posting on yourwebsite. Click the box opposite to download the web content.
WEB CONTENT DOWNLOAD
SOCIAL MEDIA
STORIES
Healthy Stadia has developed bespoke World Heart Day social media content for use by UEFA Member Associations in four colours. Thesemessages are focussed on how making small changes to our lifestyles, such as getting active, eating a balanced diet and stopping smokingcan help to reduce our risk of heart disease but also our risk of worse outcomes associated with COVID-19.
SOCIAL MEDIA
ORGANISATION TWITTER INSTAGRAM FACEBOOK
Healthy Stadia @healthystadia @healthystadia n/a
UEFA @UEFA @uefa_official /uefa
World Heart Federation
@worldheartfed @worldheartday /worldheartday
STORIES
Please click the social media icons opposite to download social media contentfor each individual platform.
We have also provided the image templates in PowerPoint for you to translatethe messages if you so wish. Simply edit the text, adjust the icons, save theimage and you’re ready to post.
SOCIAL MEDIA MESSAGES
This year, we are encouraging all UEFA Member Associations to useWorld Heart Day as a platform to promote their own work around hearthealth.
There are a broad range of topics that are suitable to be discussed and promoted duringWorld Heart Day. Some of these include:
• Training of players and staff in cardiopulmonary resuscitation techniques• Installation of defibrillators in training and academy settings• Screening players for heart conditions (arrythmias) • Health checks for staff including blood pressure checks• Walking football programmes for older adults• Weight loss programmes for football fans• Physical activity programmes for children and young people• Football-focussed health research
You can download our case study document above which explores some of the best WorldHeart Day content produced by UEFA Member Associations over the past few years for somecontent ideas. Please do get in touch with Healthy Stadia if you would like further support interms of developing ideas for content.
LEVEL 2 SUPPORT:Promoting your existing work on heart health
DOWNLOAD EXAMPLES
LEVEL 3 SUPPORT:Organisational actions
In light on the renewed focus on public health due to COVID-19, you may wantto consider implementing some organisational actions in support of hearthealth for your employees and beneficiaries.
Work and office environments are not always conducive to a healthy and activelifestyle but there are several things that your organisation can do to positivelyimpact on the health of employees and visitors.
These include, but are not limited to, encouraging staff to cycle to work;offering healthier menu options in your staff canteen; enforcing a No Smokingpolicy in all internal office spaces; and encouraging staff to go alcohol-free fora set period.
Click the buttons below for more information.
BIKE TO WORK SCHEMES
ON-SITE ALCOHOL CONSUMPTION
NO SMOKING POLICY
HEALTHIER STAFF CANTEEN
Football organisations are in an excellent position to promotephysically active lifestyles for their own employees. Promoting aphysical active workforce will benefit staff health and wellbeing,lower levels of absenteeism, and can add to overall productivityamongst the workforce.
There are lots of ways to support physical activity within the workforce, some ideas forwhich are presented below that you can promote around the time of World Heart Day:
• Walk or cycle to work day
• 5-a-side football and/or walking football
• Walking meetings
• Office-based yoga
• Open training and gym facilities for non-player staff usage
In terms of a more long-term approach, football organisations should consider speaking totheir HR department about encouraging both full-time and part-time members for yourworkforce to either walk or cycle to your stadium as their primary mode of transport.
As a means of encouraging this, you may want to think about offering incentive to stafftowards the purchase of a bike, or investigate national or local schemes, e.g. Bike to Work,to help employees buy a new bike that is part-subsidised.
ORGANISATIONAL ACTIONSBike-to-work Schemes
Football organisations are in a great position to build on their CSRprofile by providing staff with healthy menus in their staff canteensthan can coincide with World Heart Day and beyond.
If your organisation has a work canteen, discuss with your head ofcatering how they can celebrate World Heart Day by offering a rangeof healthier meal options that are lower in calories and have a highvegetable content or provide staff with free fruit around World HeartDay.
You could also consider bringing in nutrition staff that support yourprofessional players to talk about the importance or a balanced diet.
ORGANISATIONAL ACTIONSHealthier Staff Canteen
Football organisations are also in a strong position to supportsmoke-free lifestyles to their own employees. There is a huge amountto gain for an organisation’s workforce in maintaining a completelysmoke-free office environment, in particular the protection or all staffagainst the known dangers of second-hand smoke.
In addition to ensuring that all organisational offices and buildings are completely smoke-free, organisations should make sure that any designated smoking areas are positioned incompletely open-air locations which are a minimum of 15m from any building.
• Ensure that your organisation’s office spaces are completely smoke-free
• Extend this smoke-free policy to all training areas
• Try and partner with your national or local smoking cessation provider to offer directsupport.
ORGANISATIONAL ACTIONSNo Smoking Policy
Football organisation across Europe are likely to have varyingpolicies regarding alcohol at workplaces, with some completelyprohibiting alcohol consumption during work hours, whilst other mayeven supply alcohol within their own staff canteen.
Irrespective of the organisation’s policy, World Heart Day can be used as a focal point fordiscussing alcohol consumption with staff, and communicating simple information ondrinking in moderation.
• Use World Heart Day as a driver to ensure that your organisation has a policy in placeconcerning alcohol, and the workforce are made aware of this policy.
• Develop information materials for use within the workplace on sensible levels of drinking,and include further advice on how to access local or national services for people whowant support on reducing their consumption of alcohol.
• Set a workplace challenge for staff to commit to giving up alcohol for a set period of time(e.g. 2 weeks) ahead of World Heart Day on 29th September.
ORGANISATIONAL ACTIONSOn-site Alcohol Consumption
EUROPEAN HEALTHY STADIA NETWORK
“Healthy Stadia are those which promote the health of
visitors, fans, players, employees and the surrounding
community… places where people can go to have a
positive healthy experience playing or watching sport.”
Healthy Stadia is UEFA’s associate partner for health and wellbeing within its Football andSocial Responsibility portfolio (2017-22). We offer a wide range of support to assist UEFAMember Associations, leagues, clubs and venue operators in the development of footballorganisations as health-promoting settings. We break this work into three core areas:
• Development of stadium policies and practices in support of health (e.g. healthier foodoptions, tobacco-free stadia, promotion of walking and cycling on a matchday).
• Design and implementation of evidence-based community / fan intervention projects (e.g.physical activity programmes for overweight men)
• Initiatives helping to improve club and / or stadium workforce health (e.g. annual healthchecks, bike to work schemes, staff running / walking clubs).
Support for football organisations:
• Benchmarking of health policies and practices at clubs and stadia with follow-uprecommendations and action planning
• Direct support for sports stadia, clubs & governing bodies in the design andimplementation of health policies & practices at sports venues, e.g. Respect Your HealthProgramme at UEFA EURO 2020
• Development of guidance documents and toolkits such as support for Tobacco-freeStadia and dissemination of health-promoting practices, e.g. active travel case studies
• Advocate for policy change and legislation to improve levels of health through sportssettings e.g. evaluation of sponsorship deals involving brands that promote products andservices that could have a detrimental impact on health, e.g. gambling companies
• Regular newsletters, workshops and hosting of a biennial Healthy Stadia Conference toshare good practices with European stakeholders.
• Healthy Stadia is the license administrator for the ground-breaking EuroFIT programme –a 12-week physical activity programme for inactive, middle-aged, male football fans. Theprogramme is currently being run in several clubs across Europe.
GO TO
CONTACT US
If you have any questions on World Heart Day and the information in this toolkit, please contact either the European Healthy Stadia Network or World Heart Federation.
Michael [email protected]
Rachel [email protected]