Which trends to follow marketing public library services?

Based on the example of Lääne-Viru County Central Library

Leigi Kütt

Lääne-Viru County Central Library -

a public library, the main goal is to serve all residents of Rakvere and Lääne-Viru County.

Number of residents in Rakvere- 16 865 (02.05.2011)

Structure: • Lending Department- non-

fiction, reading room, music room

• Public Internet Access Point• Children’s and Youngster’s

Department• Acquisitions and Cataloging

Department• Administration • Economics and Maintenance

Department

Lääne-Viru County Central Library Statistics in 2010:

• Lääne-Viru County Central Library is using an internet-based library system URRAM (since 2003).

• Classification System- UDK (Universal Decimal Classification)

• Other activities: book and art exhibitions, regular fairy tale mornings for children, concerts and all kind of literature events.

• The Literature club of Rakvere- for everybody who is interested in literature.

Number of loans- per capita 15; per user 30Number of visits- per capita 7,4; per user 15,4Annual additions 2010:• 21 titles of newspapers• 148 titles of periodicals• 6114 books • 306 audiovisual materials

Marketing through media

• local newspaper- articles, featurestories, advertisments

• radio

In the studio of local radio “Viru” on air chief specialist of Lääne-Viru County Central Library

Marketing through electronic information

• library’s webpage and city (local authority page) webpage

• blogging• culture and information portals http://www.kultuuri.net

http://www.virumaainfo.ee

• library’s newsletter

Lääne-Viru County Central Library’s Blog

Librarians book suggestion blog

Lääne-Viru County Central Library’s

newsletter

Marketing through programming

• literature events• book presentations• different events for interest groups • conferences, workshops• cooperation projects etc

Rakvere Book Fair 2010

Second-hand Book Fair 2011

Estonian Library Week 2010- The Minister of Internal Affairs Marko Pomerants working as a librarian

Marketing through (book)exhibitions and showcases

In case of a special showcase or exhibit, any relevant materials should be pulled from the collection so people can learn more about it

Nordic Library week 2010- Northern poetry on the windows

Nordic Library week 2010- Islandic writer Kristen Steinsdǿttir

90th anniversary of Jaan Kross- conference, book and poster exhibition

Reading Year 2010 the showcase of citings

Marketing through self-publishing

• pressreleases• brochures • flyers• posters• annual report

The flayer of “The Basic Computer

Course for adults”

Second-hand Book Fair 2011 poster

• “library on a mission”- taking library out from usual surrounding- fairs, markets, information days, visits to schools, kindergartens, elderly homes etc

• “library has a mission” – taking part in community events, promoting lifelong learning

2010 Lääne-Viru County Information Fair about adult

learning possibilities

2007 Lääne-Viru County Information Fair for senior citizens

2005 Lääne-Viru County Acitivity Fair for children and youngsters

2005 Lääne-Viru County Central Library “Rat Race” team

Some unusual ways of marketing library in the community:

• participating on a movie shoot • create a provocative marketing campaign

https://picasaweb.google.com/LVKeskraamatukogu/ValiLaaneVirumaaKeskraamatukogu?feat=flashalbum#5579775565876715090

The poster of a movie “Õnnelikud inimesed”

Thanks for listening!Questions?