When an elephant is inWhen an elephant is introuble even a frog willtrouble even a frog willkick him. kick him. bostonian bostonian 9:53:09, Wed Oct 10, 20129:53:09, Wed Oct 10, 2012

TechnologicalTechnologicalprogress has merelyprogress has merelyprovided us with moreprovided us with moreefficient means forefficient means forgoing backwards.going backwards.

——Aldous HuxleyAldous Huxley

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If you want to gather a lot of knowledge, act as ifIf you want to gather a lot of knowledge, act as ifyou are ignorant.you are ignorant.

Weseeanabstract painterlycomposition, consisting deWeseeanabstract painterlycomposition, consisting defacto of arockylandformationwithapixelatedgreenpattern.facto of arockylandformationwithapixelatedgreenpattern.This will naturally lead to increased website traffic andThis will naturally lead to increased website traffic andincreased sales.increased sales.Think about the community invention of the @ reply.Think about the community invention of the @ reply.But technology need not be understood purely as aBut technology need not be understood purely as adigital, electronic tool.digital, electronic tool.

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The fool who owns an ox is seldom recognized as aThe fool who owns an ox is seldom recognized as afool.fool.

Exploit AJAX-enabled folksonomiesExploit AJAX-enabled folksonomies

The church is near, but the way is icy. The tavern isThe church is near, but the way is icy. The tavern isfar, but I will walk carefully.far, but I will walk carefully.

BEYOND THE PIXEL SCULPTUREBEYOND THE PIXEL SCULPTUREComputercentric advertising and ads will becomeComputercentric advertising and ads will becomecontent, almost entirely.content, almost entirely.WHAT ARE THE CONDITIONS OF POSSIBILITY FORWHAT ARE THE CONDITIONS OF POSSIBILITY FORTHE NEW AESTHETIC?THE NEW AESTHETIC?We need to grease the wheels," "we need to crank upWe need to grease the wheels," "we need to crank upthe engagement," and "we need to dig deeper.the engagement," and "we need to dig deeper.

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Men have become theMen have become thetools of their tools.tools of their tools.

——Henry David ThoreauHenry David Thoreau

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You'll never put a better bit of butter on your knifeYou'll never put a better bit of butter on your knife

The perfect test bed for 'Media as a Service' may unfoldThe perfect test bed for 'Media as a Service' may unfoldsoon, with Apple's new iPad or Google's Tablet.soon, with Apple's new iPad or Google's Tablet.Wake up: protection is in the business model not inWake up: protection is in the business model not intechnology.technology.Every single person that likes to eat fast-food still knowsEvery single person that likes to eat fast-food still knowsthe difference between Wendy's and a nice meal.the difference between Wendy's and a nice meal.Information is the measurable, demonstrable utteranceInformation is the measurable, demonstrable utterancewe actually come out with.we actually come out with.

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In conclusionIn conclusionDesign visionary e-tailersDesign visionary e-tailersE-enable user-centric e-businessE-enable user-centric e-businessIncubate 24/365 communitiesIncubate 24/365 communitiesand remember: Good management is better than goodand remember: Good management is better than goodincome.income.

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TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

.FuturePresent., Alexis Dworsky, Ana Paula.FuturePresent., Alexis Dworsky, Ana Paula

Vargas Maia, Barbara Wilford Art andVargas Maia, Barbara Wilford Art and

Photography, Lion Studio, ryantraumanPhotography, Lion Studio, ryantrauman

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This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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