when bigger is better: nokia's scale and reach means opportunity for developers - nokia world...
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"When bigger is better - Nokia's scale and reach means opportunity for developers" as presented by Marco Argenti and Matt Bencke at Nokia World 2011.TRANSCRIPT
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Building the New Ecosystem Marco Argenti SVP, Developer Experience & Marketplace
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We’re delivering results faster than ever
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Great Platforms
Great, Locally relevant Apps
Great Products
Building the new ecosystem
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44% of Smartphone owners are considering purchasing
a Windows Phone
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market share predicted by 2015
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operators and retailers
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Windows Phone Marketplace
Since partnership announcement
growth
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Developer Platform
Matt Bencke General Manager – Windows Phone Developer and Marketplace
Windows Phone
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Developers
Top Titles
Design Support
Marketplace Payments
Merchandising
Marketing
We build the new ecosystem, together
Windows Phone
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Developers
.
.
Publishers
.
.
All about our consumers
Windows Phone
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vs. People Icons
Standing out from the crowd
Windows Phone
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Windows Phone
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Windows Phone
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Platform &
Tools
Cloud
Marketplace
Smarter Apps
Fun, familiar tools to build world-class Metro apps, fast
Freedom to enhance client experiences across devices
Finances and fame via a highly engaged set of customers
Safe, simpler, smarter way to enjoy all the apps and games you want
Building the New Ecosystem with Nokia
Windows Phone
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Success is a joint effort
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PRE-LOADED ON MILLIONS OF
HANDSETS AROUND THE WORLD
THE ESPN HUB
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39 BILLION MINUTES SPENT
WITH ESPN CONTENT ON MOBILE
THE ESPN HUB
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INTELLIGENTLY LOCALISED CONTENT
THE ESPN HUB
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FULL PERSONALISATION
DEEP PINNING
INTUITIVE DESIGN
MULTIPLE LANGUAGES
THE ESPN HUB
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Great brands & partners –anytime, anywhere
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EA Nokia Partnership
THE PROMISE –
two global companies deliver highly
entertaining, locally relevant content
across all Nokia platforms
EVERY demographic uses Nokia –
EA has games for EVERY demographic
EA already distributes games
to 100 countries via Nokia devices
Long-standing partnership with Nokia
and Microsoft – the three of us together
is an exciting prospect
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EA Nokia Partnership
40 free games for Nokia Series 40 devices
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EA Nokia Partnership
Exclusive experiences for Nokia Windows Phone users
EA Mobile Games — Strongest brands in market
Chillingo Games — Voice of the indie developer
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EA Nokia Partnership
Exclusive experiences for Nokia Windows Phone users
Hasbro Collection
Monopoly
Connect 4
Risk
Trivial Pursuit
Game of Life
Market
favourites all in one place
Yahtzee
Bop It!
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Sesame’s digital/mobile strategy going strong since 2005
Over 68 million Sesame Street content experiences in August alone
Includes video podcasts, YouTube channel, over 20 app’s, hundreds of TV episodes, thousands of songs, etc.
Nokia’s powerful
reach extends our
mission to kids
where and where
they need it most
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How can we use mobile technologies
to engage children and parents in a
rich, meaningful reading experience?
Sesame’s relationship with Nokia began in 2009 as a research project with one goal
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THE RESULT
Read Along with Elmo!
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The Opportunity is local...
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This is what local means
•Discovering apps that are locally relevant
•Removing barriers to entry
• Operator billing, Language, Affordable web
•Engaging with developers locally
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October 2011
June 2009
Nokia Store: More than 10 million downloads a day
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Nokia Asha Range
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20x growth in revenue and downloads
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Our next platform of choice
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Great Platforms
Great, Locally Relevant Apps
Great Products
The ecosystem is thriving. Join us!