When “Creepy” Marketing Becomes Transparent Marketing

Ever feel like you’re being watched online? Never mind the NSA and political fall-outs due to revealed data-storing plans and spying – I’m talking about the kind of “creepy marketing” that marketers are accused of by consumers.

Anytime you integrate an app with Facebook, a popup will appear asking you if it’s okay for the third-party to see who your friends are, and potentially post on behalf of you. But there’s never a moment of enlightenment or clarification on why the third-party would want to access to that.

For more on transparency in Marketing, visit www.marketingtechnology insights.com.