when hiring a ghostwriter(jv1)
TRANSCRIPT
![Page 1: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/1.jpg)
7 Things
To Look
For
When Hir ing a
Business Ghostwr i ter
![Page 2: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/2.jpg)
Compatibility
1
![Page 3: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/3.jpg)
You and your
ghostwriter
should be a
good fit.
C o m p a t i b i l i t y i s k e y
b e c a u s e w r i t i n g a b o o k
t a k e s m o n t h s t o
c o m p l e t e , e v e n f o r t h e
p r o s .
![Page 4: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/4.jpg)
You’re the expert
Your ghostwr i ter ’s job
is to showcase
your exper t ise ,
not h is .
![Page 5: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/5.jpg)
If you and your ghostwriter
are a good fit,
you will often start to think about
old things in new ways.
![Page 6: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/6.jpg)
When readers are absorbed
in a story, their
intellectual resistance
drops
![Page 7: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/7.jpg)
Reliability
2
![Page 8: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/8.jpg)
It’s easy to
get
sidetracked
when writing
a book.
To keep your book on track,
your ghostwriter must be
dependable, organized and
deadline-driven.
![Page 9: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/9.jpg)
Your time is precious
A reliable ghostwriter understands this fact,
and works within and around your schedule.
![Page 10: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/10.jpg)
Business expertise
3
![Page 11: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/11.jpg)
Ghostwriters of business books tend to have (or
should have) business
backgrounds. It makes the process much
smoother and easier, and adds
value, quality and depth to the
material being produced.
![Page 12: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/12.jpg)
Ability to ask
the right questions
4
![Page 13: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/13.jpg)
Jargon and complexity is an
inevitable by-product of being an expert in your
field. A good ghostwriter takes complexity
and turns it into plain English so it is
accessible to a wider audience.
![Page 14: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/14.jpg)
When the expert says something
that sounds intelligent but appears opaque,
the ghostwriter must keep at it,
asking the “dumb” questions (back to ‘fit” again)
until another, better way is found to
express those thoughts so that
every reader will understand.
![Page 15: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/15.jpg)
Structure
5
![Page 16: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/16.jpg)
At their core, most business books are simply an
extended
argument.
Ultimately, a business book’s value
is defined by how
persuasively the author
Is able to make his or her case.
![Page 17: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/17.jpg)
Structure is about developing
a consistent and coherent theme.
Your ghostwriter should have the ability to
organize and structure your book’s contents
so your argument builds and flows
in a convincing way.
![Page 18: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/18.jpg)
Ideally, a business book works
on multiple levels:
Inspirational
Emotional
Intellectual
Visceral
![Page 19: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/19.jpg)
Voice
6
![Page 20: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/20.jpg)
Your ‘voice’ is as unique to you as
your thumbprint.
An experienced ghostwriter knows
how to put creative ego aside and
quickly discover your authentic
written voice.
![Page 21: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/21.jpg)
However, your voice on the page
is likely to differ
from your spoken voice.
Why?
![Page 22: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/22.jpg)
Because even the most articulate speaker
will appear a little less polished
when his or her (transcribed) words
are seen on the page,
so a certain amount of polishing
is always necessary.
![Page 23: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/23.jpg)
Trust
7
![Page 24: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/24.jpg)
You and your ghostwriter must
rely on each
other.
Trust is mutual belief.
Trust sometimes takes time to fully
develop. That said, there doesn't
have to be love at first sight or even
at last sight.
![Page 25: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/25.jpg)
If you are committed to going ahead
with your book, but have a concern
about your ghostwriter's ability
to capture your voice…
![Page 26: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/26.jpg)
… your prospective ghostwriter
should be willing to show you
written samples from published books
they have either co-authored or ghosted.
(Or possibly even write
a sample page or two for you.)
![Page 27: When hiring a ghostwriter(JV1)](https://reader031.vdocuments.net/reader031/viewer/2022020119/5a6d95a77f8b9af2418b5b23/html5/thumbnails/27.jpg)
To learn more
To l e a r n m o r e a b o u t m e
a n d / o r t h e b o o k c o l l a b o r a t i o n p r o c e s s ,
s i m p l y c l i c k o n t h e l i n k b e l o w :
Jonathan Verney