Whenrelationshipsinbusinessflows–sustainabilityfollows!

Goodrelationshipsareessentialtobusinesssuccess–andthekeytogoodrelationships isgoodcommunication–yethowsocietycommunicatessustainabilityhasbeenproblematicfordecades.

Ifeconomic,socialandenvironmentalsustainability is importanttoyou,thencomejoinourSustainabilityStrategy,EngagementandCommunicationsONLINEMasterClass.Wewillintroduceyoutothe9GlobalPrinciplesofHowtoCommunicateSustainabilityMOSShelpedtodevelopfortheEUCommission,UNFCCC,OECD,Rio20+andWorldEconomicForum,andanewsimple4stepprocesstocreateanewsustainabilitynarrative.Wewillalsosharebestpracticecasestudies; introduce you tonewsustainability trends;allow you to learn frombothgloballeadersandyourpeers;giveyouthetoolstobeboldandheardandmuchmore!

Youwilllearnnewskillsthatincreaseyour:

✅Abilitytogetheard✅Abilitytogetsupport✅Capabilitytocreateongoingsustainablesuccess✅Communicationsskills✅Sustainabilityresults✅Businesssuccess

Learnfromgloballeadersandcollaboratewithyourpeerstoturnthelatestglobalknowhowonsustainabilitycommunicationintostrategiesandpracticestailoredtoyourbusiness-andyourcareersuccess.

✅You’llbedelightedbythepowerfultoolsandpracticesavailabletohelpyouengagewithandinfluenceawiderangeofstakeholders.✅You’llbeinspiredbythewealthofgoodnewsinourcasestudiesandinnovations.✅You’llbeempoweredandenabledbytheskillsyou’lllearnandpracticethatwillhelpyougetmoreexciting,rewardingresultswithlessgrindingeffort.

Byjoiningour8weekONLINEMasterClassprogramyou’lllearn:ü The9PrinciplesofCommunicatingSustainabilitywithexamplesofhowcities,smallbusinessandglobalbrandsaregrowingtheirbusinesses,diversifyingtheir

economies,buildingresilienceandachievingtheirgoalsthroughtheuseoftheseprinciples.ü WhysomeorganisationsstrugglewiththebasicsofsustainabilityandhowtosustaininterestwithallstakeholdersespeciallymillennialsandgenZ.ü Thesimple4stepprocessbehindthenewsustainabilitynarrative.ü StorytellingtipsandtechniquesincludingthekeystoeffectiveCSRstorytellingandcommonsustainabilityorCSRplots.ü Howtoengagetheboard,inspireemployeesandgetpublicsupportforyourbigideasandcampaigns.ü Globalsustainabilitytrendsandemergingissues/policy.ü Howcomplexconceptssuchasproductsmadebyrenewableenergy,andtheblueandcircular

economiesarebeingcommunicatedtodrivemassmarketuptake.ü DiscoverthekeystosuccessfromleadingsustainabilitymanagersandHollywoodsuperstars.ü Howtocreatesharedvaluethroughstorytellingandwhystorieswinoverstats.ü TheessentialsofaHERObrand/community/city.ü Howtoinnovateandovercomeclimateandsustainabilityfatigue.ü TipstogetBoardbuy-inandincreasedbudgets.ü Howtoachieveattitudeandbehaviorchangeinyourtargetaudience.

You’llget:

ü Aplethoraofbestpracticecasestudiesbyleadingbrands,governmentagencies,NGOsandcities.ü Newideasandconceptsthatyoucanincorporateintosustainabilitystrategyandyourvariouscampaigns.ü Newtools,reports,videosandindustrycontactsthatcansupportyourcommunicatingsustainability

journey.ü Thesevensinsofgreenwashingandotherresourcestohelpyourorganisationavoidgreenwash.ü ThepsychologyandprinciplesofClimateChangeCommunication. ü Newsocial-mediaandgamificationresources.ü Enhancementsandamendmentsforyourowncommunicationsprograms(delegatesarerequiredtobring

corporateandorcampaignspecificmarketingcollateraltoworkonandorreferencethroughouttheprogram).ü AworkbookalongwithanextensivelibraryofresourcesincludingaGuidetoSustainia,Hero’sHandbookand

supportingresourcesforbusiness,industrygroups,NGOs,academiaandgovernment,especiallycitiesandLGAs.ü Participationcertificate.

MeetyourSpeakers

Whoshouldattend

ü Thisworkshopisidealforanyoneinterestedinimprovingtheireconomic,socialandenvironmentalperformanceandorstakeholderengagement.ü Anyoneresponsibleforinternal/externalcommunicationsandorstrategyofsustainability,CSR,carbonneutrality,climatechange,ethicalinvestment,

clean-tech,greenproductsandorservices.ü BusinessOwnersandManagers,ChiefSustainabilityOfficers,SustainabilityAdvisorsandPolicyMakers.ü MembersofPublicAffairs/Marketing/HRDepartmentsofcompaniesandgovernmentagencieswithasustainabilityorclimatechangefocus.ü Carbon,EnergyEfficiencyandorSustainability/CSRconsultants.AdvertisingandPRconsultantsandcopywriters.

ThisMasterClasshasbeendevelopedbyandwillbefacilitatedbyAnne-MareeMcInerneyMOSSFounderandCEOwhowastheonlyAussieontheglobalteaminCopenhagenwhodevelopedthe“GlobalPrinciplesofHowtoCommunicateSustainability”.

Anne-Mareehasanextensivemarketingbackgroundhavingworkedinmedia,theNFPsector,formajoreventsandtheprivatesector.ShealsoheldseniorrolesinmarketingandPRagenciesbeforeestablishingMOSSin2006.MOSSsupportsbusinessthrougheducation,training,networking,toolsandadvicetodrivesustainabilityandcompetitivebusinesssuccess.Anne-Mareewillbejoinedonlineby:

JamieEngelisaformerHollywoodanimatorandscriptwriter,whotodayspecializesincorporateeducationplatforms,entrepreneurship,exponentialtechnologiesandstorytelling.He’swrittencurriculumfortertiaryinstitutionsandcorporationsonStorytelling.StorytellingtoInspireandLeadTeams;StorytellingforUXandProductDevelopment;BrandStorytelling–Connectingtoyourcustomersandhowtoengage,captivateandinspire;andstorytellingforPresentationsandPitching–howtoengage,captivateandInspire.

Jamie’sgreatestgifthoweverisgettingpeopleexcitedtolearnandmotivatedtodiscoverhiddencapabilities(andsuperpowers)withinthemselves.

HeatherPortergotherstartmanagingeventsgloballyforsomeoftheworld’stopspeakerssuchasTonyRobbins.In2006sheCo-FoundedtheBillionaireAdventureClubwheresheconnectedentrepreneurstonon-profitsandsocialenterprisesincludingtheBransonCentreofEntrepreneurshipanddeliveredprojectssuchasanewschoolinPeru,sharingofglobalnetworksandresourcesforstreetkidsinCambodiaandatrainingseminarinSouthAfricaforaspiringyounglocalentrepreneurs.Whenthespeakerssheworkedwithwantedtoengagewiththeirtribesonline-herfirstbigdigitalprojectwasbuildingamembershipsitein2008thatattracted18,000memberswhenitlaunched.Duetothedemandforotherswantingonlinepresence,shethenco-foundedthedigitalmarketingagencyAutopilotYourBusinessin201andtodayrunsDigitalVoice,awebsitedevelopmentandconsultancycompanyforbusinesseswhowanttochangetheworldthroughtheirmessage,productsandservices.

OnlineProgramThereare8x90minuteonlinewebinarsstartingTuesdayMay1st–runningweeklyfrom4pm–5.30pmAustraliaEasternStandardTime.

Tomaximizetimewiththespeakers,participantswillgetlinkstoreportsandhomeworkeachweekthatandwillallowsformorein-depthdiscussion,reflectionanddeeperlearnings.Ourgoalisthatyouthenapplytheselearningstoyourworkplaceoraspecificprojectyouareworkingonatthetimetomaximizelearningoutcomes.

Session1:Barrierstoachievingsustainability.Welookatchallengesandissuesincommunicatingsustainability;Sustainabilitytrendsinfluencingstrategyand….….Introduceyoutolevelsofthinkingthatultimatelyshapestrategyandinfluencesuccess.

Session2:Bringingsustainabilitytolife.Wesharethedriversofsustainabilityandbehaviorchangeandhowtobuildtrustinafracturedworld.Wealsoshare…….trends,toolsandbestpracticeinstakeholderengagement.

Session3:Howtosustainyourprograms.Partofbeingsustainableissustainingpeople’sinterest.Buthowdoyoudothat?Inthissessionwetakeadeepdiveinto….howtousesocialmediatobuildawareness,trustandengagementwithHeatherPorter.

Session4:Principals1to3ofHowtoCommunicateSustainabilityasdevelopedbyGreenGrowthLeadersfortheUNFCCC,Rio20+,theOECD,EUCommissionand….WorldEconomicForum.Therewillbeashowcaseofexamplesprovidedforeachprincipalandtimeallocatedtoexplorehowyoucanapplyeach….principaltoyourorganization

Session5:Principles4–6ofHowtoCommunicateSustainability.ThisincludesanintroductiontofinancialtoolssuchasMarginalAbatementCostCurvestobuild….yourbusinesscaseandwinsupportfromgovernments,investorsandtheboard.

Session6:Principles7–9ofHowtoCommunicateSustainability.WealsosharetheNEWSustainabilityNarrative-asimple4stepprocessforsuccessalongwith….aguidetobuildaHeroBrand.

Session7:HowtouseStorytelling(includingtheHero’sjourney),gamificationandAItoengagediversestakeholdersandaudiences.Specialguestpresenter–….formerHollywoodanimatorandscriptwriterJamieEngle.

Session8:Thisfinalsessionallowsforfollowupguidance,supportandpeertopeerlearningandsharing.Participantsareencouragedtogetfeedback……………….fromthefacilitatorandotherparticipantsontheirprograms.Abuddysystemwillalsobeputinplaceforongoingsupport.Allparticipantswillreceiveacertificationofparticipationattheendoftheprogram.

Investment

MOSSMembers:$1,300Non-Members:$1,600+GST.20%discountforacademia,government,NFP’sandsmallbusinesswithafurther10%discountfortwoormorefromthesameorganisation.ThisinvestmentwillpayforitselfmanytimesovergivingyouexceptionalbangforyourbuckandagreatROI.

Thisimmersiveandintimatelearningprogramwillrevolutionisehowyouliveandcommunicatesustainability–toachieveexponentialresults.CLICKHEREtobookyourregistrationorgotowww.moss.org.au/Two-Day-MasterClassPleasenotethisisasmallgroupprogram-sodon’tmissout–booktodaytoavoiddisappointment.In-houseprogramsarealsoavailableuponrequest.

AboutthePrinciplesforCommunicatingSustainabilityWithout inspiring and clear communication, we will not have the sustainablegrowth we all desire. Transparency, dialogue, information and storytellingareimportanttoolsforchange,butuntilthelastfewyears,communicationeffortshavelargely failed to motivate consumers and citizens to embrace the green growtheconomy.Governmentstoohaveoftenfailedintheireffortstoestablishpolicy.Assuchitwasdeterminedthatwhatwasneededwasnotmorecommunication,butbetter communication. So, the principals for communicating sustainability weredeveloped-seededbyProjectGreenandGreenGrowthLeadersinCopenhagenforusebyUNFCCC,Rio20+,theOECD,EUCommissionandWorldEconomicForum.

MOSSCEOAnne-MareeMcInerneywastheonlyAustralianinvolvedindevelopingtheseprinciples,andisdelightedtonowsharethesewithyou.

Whatpastparticipantshavetosayaboutthisworkshop

“Godknows,whenyouworkinsustainability,youneedsomeinspirationfromtime-to-timeandAnne-Mareeprovidedthatinbucketloads!Notonlydoesshehavethepassionandenergytokeepyouenergisedthroughouttheworkshop,butsheclearlyknowsherstuffwhenitcomestocommunications.Ifyouworkinsustainabilityorsustainabledevelopmentandyoukeepbangingyourheadwithinternalorexternalstakeholders,thenyouneedtodothiscourse.”DavidRoss,Director,PhoenixStrategicManagement

“ThiswasveryinsightfulandgavegoodcreativeideasonhowtochangethewayIarticulategoalsandideasonwhysustainabilityisofbenefittothebusiness.”PaulTimmins,NationalSustainabilityManager,Hanson

“Itwasfantasticexposuretoreports,videos,inspiringcontentandexamplesthatdrilleddownintospecificframeworksforcommunicating–plusitprovidesaterrificsourceofinformationandtoolstorevisitawayfromtheMasterClass.Anne-Maree’sknowledgeissecondtonone.It’sgreattoknowthereisabankofknowledgeandanexpertlikeAnne-Mareeavailabletohelpmetodistilltheinformation.Thankyou!”RachelMaddocks,SustainabilityManagerAustralia&NZ,FujitsuAustralia

“Ienjoyedtheverytargetednatureoftheworkshop.Thankyouforprovidingrealworldexamples.It’sgreatinformationforgovernmentandpolicyadvisors.Itwasagreat‘re-set’formywayofthinking/approachtoclimatechangeandsustainability.Givesmegreaterhopethatthemessagecanreachthecoalitionandunconvincedpublic.”Karissa Domondon,PolicyAdvisor,OfficeofHonAlannahMacTiernanMHR,WA “Itwasinformative,practicalandveryprofessional.Thisworkshopprovidedtoolsandunderstandingtoenablebreakthroughinoureffortstoensuresustainabilityisbetterunderstoodandembeddedinourorganisation.”ChrisJones,ExecutiveDirector,CampusServicesDivision,DeakinUniversity“Wearealreadywellalongwithroadonoursustainabilityjourney–thisgivesusthetoolstocommunicatethatjourneyhonestlyandpassionately.Veryrelevantcontent,greatfacilitation,inspiringandpositive.”MelanieBainbridge,Sustainability(Strategic)Officer,CityofFremantle“Itwasinformative,practicalandveryprofessional.Thisworkshopprovidedtoolsandunderstandingtoenablebreakthroughinoureffortstoensuresustainabilityisbetterunderstoodandembeddedinourorganisation.”ChrisJones,ExecutiveDirector,CampusServicesDivision,DeakinUniversity

“BestworkshopIhaveeverattended.Relevantandinterestingcontent.Ineverfeltbored!Anne-Mareewasanengagingfacilitatorwhosharedalotofpersonalantidotesandwasflexibleinmovingthesubjectmattertoalignwiththeindustriesrepresentedintheroom.10/10”MarianneJaques,CommunityandSustainabilitySpecialist,IAG

“Thematerial,preparationandroadmaptoactionisthemostcomprehensivesetoftoolsforchangethatI’veexperienced.Theknowledgebankforcompanies,governmentandorlocalcommunitiesisphenomenal.Thisisaconcentratedhighvalueopportunitytolearnfromthebestandgaincompellingreasonsandtools,tohelpclients/communitiesact.Ihighrecommendit!”SteveDrury,Director,SDCommunications