when to use which type of user research
TRANSCRIPT
User research
Insights
Trend analysisEtnography
Focus groupsDiary studies
Co-creation sessions1:1 Interviews
PersonasExperience mapping
Launch
7
Concept validation interviews
Prototype testingBeta usersUX metrics
Validation
360 feedbackUX metrics
User groupsEtnography
1:1 interviewsUsage analytics7
Insights