when world's collide - the future of tv and digital, and how we tell stories now
TRANSCRIPT
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hello world_
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When Worlds Collide
The future of broadcast and digital,and how we tell stories now
Ben Lunt
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A confession
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Not so much technology and trends
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Not so much technology and trends
as structure and language
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Technology is tangible
Trends are observable
Technology and trends are alluring
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Technology is tangible
Trends are observable
Both are subject to change
Technology and trends are alluring
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Technology as an enabler Not the thing that’s exciting, but what people can do with it
Trends as a reaction or responseNot a thing in and of themselves, but a reaction to something, or a pattern
to what people are doing with it
Technology and trends are illusory
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What it feels like to live in the present
Time
Hum
an p
rogr
ess
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What it feels like to live in the present
Time
Hum
an p
rogr
ess
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Edwin S. Porter1870 - 1941
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1903
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1902
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1915
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= hunger
= lust
1920= sadness
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1927
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1927
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1927
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1927
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Cinema as a fusion of old and newOf the very familiar and the recently experimental
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1941
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Seriously. WTF?
2015
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We were committed to interactivitywhere today we embrace the linear and the familiar
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Platforms vs channels
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Lowest common denominator formatsVideo, image, text
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The trade-off
User base / audienceREACH
Functional / format freedomCONTROL
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That was then. This is now.
What next?
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The familiarity and fluency of analogueThe flexibility and immediacy of digital
The future of broadcast and digital as a fusion of old and new
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The familiarity and fluency of analogueThe flexibility and immediacy of digital
A unique vernacular fit for the 21st century
The future of broadcast and digital as a fusion of old and new
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TV is no longer all powerful
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TV is losing its grip
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TV is dead
Long live TV
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What we talk about when we talk about TV
HARDWARE SOFTWARE CONTENT
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What we talk about when we talk about TV
HARDWARE SOFTWARE CONTENT
WHAT WE WATCHTV ON
WHAT THE TV CAN DO
WHAT TYPE OF STUFF WE CAN SEE ON IT
+ =
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“Second screen” as social amplifier
+
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“Second screen” as social amplifier
+
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“Second screen” as remote control
+
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Connected screens, fluid experiences
+ + +
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Revolution borne out of the collision itself Not of one screen, but many
All screens, all together
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What might it look like?
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The future of broadcast and digital
EPISODIC
SHORT-FORMLONG STORY ARC
BITE SIZEDNOURISHING
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The future of broadcast and digital
EPISODIC MIXED MEDIA
SHORT-FORMLONG STORY ARC
BITE SIZEDNOURISHING
MULTIPLATFORMMULTI-FORMAT
SHAREABLEMULTIPLE PERSPECTIVES
+
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The future of broadcast and digital
EPISODIC MIXED MEDIA
(AS FOR)LIVE
SHORT-FORMLONG STORY ARC
BITE SIZEDNOURISHING
EVENTISEDREAL-TIME
IMMEDIATEUNPREDICTABLE
MULTIPLATFORMMULTI-FORMAT
SHAREABLEMULTIPLE PERSPECTIVES
++
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The future of broadcast and digital
EPISODIC MIXED MEDIA
(AS FOR)LIVE PARTICIPATORY
SHORT-FORMLONG STORY ARC
BITE SIZEDNOURISHING
EVENTISEDREAL-TIME
IMMEDIATEUNPREDICTABLE
BEYOND THE TALENT SHOWBEYOND THE EXTRA
POROUSBLENDED REALITIES
MULTIPLATFORMMULTI-FORMAT
SHAREABLEMULTIPLE PERSPECTIVES
++ +
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Not new ideas
Ideas whose time has come
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The building blocks are in placeTechnology is no longer the primary driverLanguage now defines the pace of change
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A working lifetime
1903 1941
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The glass is half full
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The glass is half full
We get to write the rule book
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What will our “Citizen Kane” look like?
1941 2025?
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When Worlds Collide
The future of broadcast and digital,and how we tell stories now
@blunt_