when you're thirsty it's too late to think about digging a well

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When you're thirsty it's When you're thirsty it's too late to think about too late to think about digging a well. digging a well. bostonian bostonian 1:50:51, Sun Sep 2, 2012 1:50:51, Sun Sep 2, 2012

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Page 1: When you're thirsty it's too late to think about digging a well

When you're thirsty it'sWhen you're thirsty it'stoo late to think abouttoo late to think aboutdigging a well. digging a well. bostonian bostonian 1:50:51, Sun Sep 2, 20121:50:51, Sun Sep 2, 2012

Page 2: When you're thirsty it's too late to think about digging a well

We've arranged aWe've arranged acivilization in whichcivilization in whichmost crucial elementsmost crucial elementsprofoundly depend onprofoundly depend onscience andscience andtechnology.technology.

——Carl SaganCarl Sagan

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Page 3: When you're thirsty it's too late to think about digging a well

A trout in the pot is better than a salmon in the sea.A trout in the pot is better than a salmon in the sea.

Indeed, what lifeforms could be said to exist amongstIndeed, what lifeforms could be said to exist amongstthese data rich domains.these data rich domains.Control has now shifted to the Users and that's a goodControl has now shifted to the Users and that's a goodthing.thing.The more your song gets played, the more money youThe more your song gets played, the more money youget.get.If the argument suggests that wherever we see life weIf the argument suggests that wherever we see life wesee networks, could it be possible that wherever we seesee networks, could it be possible that wherever we seenetworks we could also see 'life'?networks we could also see 'life'?

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Page 4: When you're thirsty it's too late to think about digging a well

The earth aches before it bursts into life.The earth aches before it bursts into life.

Morph next-generation marketsMorph next-generation markets

Page 5: When you're thirsty it's too late to think about digging a well

Cheap meat never makes a good soup.Cheap meat never makes a good soup.

They'll be left with content as their core business.They'll be left with content as their core business.A new, attractive and convenient package or shall weA new, attractive and convenient package or shall wesay, alternate user interface?say, alternate user interface?How many are on Facebook, joining the conversation?How many are on Facebook, joining the conversation?Gurus and the like, all of whom have shaped this book.Gurus and the like, all of whom have shaped this book.

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Page 6: When you're thirsty it's too late to think about digging a well

The real problem isThe real problem isnot whether machinesnot whether machinesthink but whether menthink but whether mendo.do.

——B. F. SkinnerB. F. Skinner

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Page 7: When you're thirsty it's too late to think about digging a well

Do not choose your wife at a dance, but in the fieldDo not choose your wife at a dance, but in the fieldamong the harvesters.among the harvesters.

Refrain from too much marketing hype, canned stuff,Refrain from too much marketing hype, canned stuff,self-promotion and boastingself-promotion and boastingEverybody gets so much information all day long thatEverybody gets so much information all day long thatthey lose their common sense.they lose their common sense.Roll out applications for all new releases, and for allRoll out applications for all new releases, and for allyour labels and brand.your labels and brand.These historical constraints of thinking are evident in theThese historical constraints of thinking are evident in thelanguage we use to describe the world around us.language we use to describe the world around us.

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Page 8: When you're thirsty it's too late to think about digging a well

In conclusionIn conclusionSynthesize revolutionary vortalsSynthesize revolutionary vortalsMonetize rss-capable e-servicesMonetize rss-capable e-servicesShare viral technologiesShare viral technologiesand remember: You'll be lovelier each day, withand remember: You'll be lovelier each day, withfabulous pink Camayfabulous pink Camay

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Page 9: When you're thirsty it's too late to think about digging a well

Thank YouThank YouContact DetailsContact Detailshttp://bostonian.weavrs.info/http://bostonian.weavrs.info/

@bostonian@bostonian

Page 10: When you're thirsty it's too late to think about digging a well

TextsTexts

Fiction is Friction - Gerd LeonhardFiction is Friction - Gerd Leonhard

The End of Control - Gerd LeonhardThe End of Control - Gerd Leonhard

Music 2.0 - Gerd LeonhardMusic 2.0 - Gerd Leonhard

New Aesthetic, New Anxieties - David M. Berry,New Aesthetic, New Anxieties - David M. Berry,

Michel van Dartel, Michael Dieter, MichelleMichel van Dartel, Michael Dieter, Michelle

Kasprzak, Nat Muller, Rachel O'Reilly and JoseKasprzak, Nat Muller, Rachel O'Reilly and Jose

Luis de Vicente.Luis de Vicente.

Images (via Flickr BY-SA-NC search)Images (via Flickr BY-SA-NC search)

Ben Grader, ThirdEye3, Wolverhampton Arts +Ben Grader, ThirdEye3, Wolverhampton Arts +

Heritage, alanosaur, ryantrauman, zenHeritage, alanosaur, ryantrauman, zen

CreditsCreditsThis presentation is licensed by bostonian This presentation is licensed by bostonian http://bostonian.weavrs.info/http://bostonian.weavrs.info/ using Creative Commons V3 BY-SA- using Creative Commons V3 BY-SA-

NCNC

This presentation includes media also licensed using Creative Commons BY-SA-NCThis presentation includes media also licensed using Creative Commons BY-SA-NC

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