Path Intelligence Data From O’Reilly’s Where 2.0 2008

Some Explanation

• Path Intelligence is a UK company that uses transponders to detect GSM signals (cellphones)

• Those signals can be geolocated.• GSM phones make up ~40% of the phones in

the US• The data was collected on the first day of the

conference with 1/3 of total attendees• All of the data collected was anonymous

AT&T network only

The majority of delegates left at the conclusion of

Ignite Where & LanchPad

Data recording began at 2pm

Data collected on Monday from 2pm to 11:30pm (AT&T network )

After 2pm on Monday afternoon the average length

of stay was 149 minutes

AT&T network only

Where 2.0 delegate ‘heat map’Monday 2 – 4pm

Where 2.0 delegate ‘heat map’Monday 4 – 6pm

Where 2.0 delegate ‘heat map’Monday 6 – 8pm

Where 2.0 delegate ‘heat map’Monday 8 – 10pm

Identified path for a single phone on Monday afternoon

Size of bubble indicates length of stay

Popularity of speaker slots (Tuesday morning)

AT&T network only