Where and when ���do people watch and read Red Bull content? 5 things we learned using visual analytics.

Red Bull shares all its content using a branded short domain (win.gs) powered by Bitly.

We used Datasift and Tableau to analyse every single click on a Red Bull link during September 2013.

Intro

Here are the amazing things we discovered.

The most popular day was Sept. 23rd with 97,755 clicks

These two line charts show clicks per day and cumulative clicks for the whole month.

In one month, win.gs branded shortlinks were clicked on 1,255,133 times

Lots of people consume Red Bull content 1.

Red Bull is a drink company whose brand is successfully marketed via lifestyle content

2.

Is Red Bull a drink or lifestyle company? As the bubble chart shows, they don’t talk about drink very much!

This map shows 3 things:

There’s very little activity in Africa

Brazil is by far the most active country

Most views on mobile devices are happening in North America, Northern Europe, Japan and Australia

3

2

1

Red Bull is a global brand 3. This map shows where all those clicks took place. Clicks on mobile devices are orange and desktop clicks are blue.

The Italians click in the afternoon The Brits wait until the evening

4.

This time series chart shows number of clicks by hour of day for Italy and the UK.

This treemap shows clicks in the USA. What can we see? The Deftones generated the most clicks — 17,672. More interesting is the sheer amount of articles being linked to: 1,892 different articles in just the USA!

The USA loves the Deftones 5.

Conclusion

Why do so many people watch Red Bull Content?

Click link below to view an interactive picture of the data:

Red Bull is a successful global brand. We used Bitly, Datasift and Tableau to make discoveries about the data.

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