where do i put keywords on my website
TRANSCRIPT
Michael Spencer
Epsilis Web Designers | telephone: 01462 674840 | email: [email protected] | website: www.epsilis.co.uk
Where do I put KEYWORDS
on my website
Epsilis Web Designers | telephone: 01462 674840 | email: [email protected] | website: www.epsilis.co.uk
Where do I put KEYWORDS
on my website
Epsilis Web Designers | telephone: 01462 674840 | email: [email protected] | website: www.epsilis.co.uk
What are keywords?
Keywords are the words and phrases that people type into a search engine to find websites that match what
they are looking for.
Epsilis Web Designers | telephone: 01462 674840 | email: [email protected] | website: www.epsilis.co.uk
Not a lot of people know this
Web pages SHOULD have a
structure
Anatomy of a web page 1
Epsilis Web Designers | telephone: 01462 674840 | email: [email protected] | website: www.epsilis.co.uk
URL = Domain + folders + page
Meta data
Content
Keywords = Very High Value
Epsilis Web Designers | telephone: 01462 674840 | email: [email protected] | website: www.epsilis.co.uk
Domain +folders + page
Domain
Anatomy of a web page 2
Epsilis Web Designers | telephone: 01462 674840 | email: [email protected] | website: www.epsilis.co.uk
URL
Meta data
Content
= Title = YesKeywords = Ignore Keyword MetaDescription = Yes…
Title = Very High Value
Epsilis Web Designers | telephone: 01462 674840 | email: [email protected] | website: www.epsilis.co.uk
Title
Description
Anatomy of a web page 3
Epsilis Web Designers | telephone: 01462 674840 | email: [email protected] | website: www.epsilis.co.uk
URL
Meta data
Content = Semantic Markup = gives weight to pieces of text content
Keywords must be in content
Semantic Markup
Epsilis Web Designers | telephone: 01462 674840 | email: [email protected] | website: www.epsilis.co.uk
• Main Page Heading• First Paragraph• Links• Sub Headings• Bullets• Paragraphs (Bold +)• Images (Alt tags)Semantic elements are elements with a meaning.
Importance
New Semantic Markup
Epsilis Web Designers | telephone: 01462 674840 | email: [email protected] | website: www.epsilis.co.uk
• Header, Nav, Aside, Footer
• Main• Section• Article• Details• Summary
More Information:
Epsilis Web Designers | telephone: 01462 674840 | email: [email protected] | website: www.epsilis.co.uk
Article: • Optimising your content for search engines
This PDF infographic gives my interpretation of the most important places to put keywords in your copy. It provides relative scores to give a rough guide – it is not definitive.• Anatomy of a web page – semantic markup