Media Pack

Where the global app market meets

May 12-13 2015, Moscone Center West, San Francisco

www.apps-world.netjohn.hodgkins@apps-world.net

+44 (0)20 017 4696

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Apps World at a glance

• 12,000+ attendees from across the mobile app ecosystem

• 12 conference tracks, 6 Free to attend developer workshops focusing on a variety of platforms

and insight for developers including; gaming, enterprise, android and technical tracks.

• Free to attend exhibition with 350+ exhibitors

• 300+ speakers within niche workshops exploring developing areas of the app industry

such as gaming apps, HTML5, mobile marketing, APIs mobile payments and TV apps.

• Facilitated VIP meeting service. Tell us who you want to meet and we will organise the

meetings for you and make the introductions taking the work out of your hands.

• Live hackathons taking place throughout the duration of the show

Welcome to Apps World North America 2015After a fantastic 2014 show, Apps World are delighted to announce the return to the tech capital of San Francisco in 2015.

Apps World will return to the Moscone Center West on May 12-13 for an even larger interactive and !metsysoce ppa elibom eht dnuora gnikrowten dna noitaroballoc ,noissucsid fo syad 2 gnigagne

With an expected 350+ exhibitors, new niche workshops, 12 conference tracks and 12,000+ visitors,Apps World North America 2015 should not be missed.

With our jam-packed agenda, a bustling exhibition and hackathons the show will attract the re-gion’s top app developers, brand and marketing managers, OEMs and technology providers look-ing to network, learn and build for the future.

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What’s on the agenda?

Gaming World - May 12 & 14

Developer World - May 12 & 14

Tech World - May 12 & 14

Droid World - May 12 & 14

Enterprise World - May 12 & 14

Cloud World - May 12 & 14

Mobile Marketing & Advertising - May 12 & 14

Mobile Payments & Retail - May 12 & 14

TV apps and Multi-screen - May 12

API Strategies - May 14

How mobile and gaming together are disrupting the digital entertainment industry, and what this means for developers, gaming houses, console and device manufacturers.

Hear from leading developers, platform providers and community evangelists from the princi-pal industry brands, keen to share their expertise and connect with talented developers

A closed learning space where developers can meet with technical experts and platform evangelists

Keep up-to-date with latest Android versions, associated tools and also make the develop-ment choices that will best serve your audience whilst keeping an eye on the bottom line.

Examine why and how enterprises can become more mobile, the significant role that apps and the cloud play in this transformation and the opportunities this presents for developers

Mapping the landscape and assessing the different tools and options available to enterprises and developers to develop apps that utilise the cloud

Explore the strengths of mobile and its huge role in marketing, looking at apps and their part in mobile marketing

Look at new business models and discuss the latest developments in the mobile payments space

Examine the ways in which the TV viewing experience is evolving and growing, and will ex-plore the different opportunities and challenges

Providing an essential guide to launching and managing an API for your business, including tips for developer outreach and how to manage and control the performance of your API

FREE-TO-ATTEND

FREE-TO-ATTEND

FREE-TO-ATTEND

FREE-TO-ATTEND

FREE-TO-ATTEND

FREE-TO-ATTEND

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HTML5 & Mobile Web - May 12th

- May 13th

Explore the advancement of HTML5 as an app development tool, examples of HTML5 in practice and find out what the future will hold for HTML5

Connected CarExamining how car manufacturers and the connected car app ecosystem, can overcome initial challenges and harness its obvious long term potential Previous speakers include:

Steve Wozniak, Co-Founder, Apple

Paul Irish, Developer Advocate , Chrome

Jay Altschuler, Director, Global Media Innovation, Unilever

Steve Wozniak, Co-Founder, Apple

Wendy Bergh, Vice President, Mobile & Digital Strategy, Walmart

Tommy Palm, mobile guru , King

Anthony Toguchi, Manager, Global Brand Activation, Wyeth Nutrition, Nestlé S.A

Brian Grassadonia, Director of Product, Square Cash at Square

Mark Nasr, Managing Director, eCommerce, United Airlines

Jimmy Ahmed, Manager, Games & Mobile Apps , Facebook

Jeff Seibert, Director of Mobile Platform, Twitter

Arun Arora, Senior Vice President & General Manager, Global E-Commerce, Staples

Kiran Prasad, Senior Director of Engineering Mobile, LinkedIn

Brenda Jin, UI Developer , Macys

Navneet Loiwal, Co-founder and CEO, Shopular

Joshua Greenough, Senior Director, Innovation, Capital One

Parag Vaish, Head of Mobile, StubHub

Danny Sullivan, Vice President, Mobile, Sephora

Gautam Tankha, Director, Visa

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A snapshot of our previous sponsors...

Our previous exhibitors...

“I really enjoyed the conference and was extremely pleased with the audience and turn out for the panel. I would love to participate in a future event.” Aashir Shroff, VP Mobile Banking and Payments, Wells Fargo Mobile

www.apps-world.net

56%Developers

22% Agencies& Brands

7% Operators & billing

6% OEMs

3% Publishing

3% TV & Broadcasting 3% VCs

56%Developers

22% Agencies& Brands

7% Operators & billing

6% OEMs

3% Publishing

3% TV & Broadcasting 3% VCs

Who was our 2014 audience?

Where do our visitors come from?

“Congratulations on a success-ful event. Your team did a great job.”Danielle Lee, VP Product Marketing and Innovation, AT&T

*Data representative of European show

“I thought the conference was well done- congrats on your success. I would be happy to speak at any of your other events.”Jackie Moran, Chair of the Mobile Payments Committee Verizon

Who can you expect to meet?

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A glimpse at past attendees:

25.3% Directors/VPs

19.4% MDs/Founders

18.5% CEOs

15.2% Software engineer

13.5% Managers

4.6% Executives

3.5% Analysts

A breakdown of our audience by job title and company size...

*Data representative of European show

12% I’m a brand/company looking to build an app

1-10

11-5051-200

201-500

501-1000

1000+ 39%

21%

19%

11%

4%

6%

Adidas GroupAdobeAirbnbAmazonAmerican AirlinesAmerican ExpressAmerican ExpressAOLAppleArcadia GroupArgosAsda AT&TAutodeskAvedaAvivaAXA TechnologiesBarclaysBBVABestbuyBetfairBetfredBloombergBoeingBouygues TelecomBritish AirwaysBritvic Soft DrinksBSKYBBurberry

CBS InteractiveChevronCity National BankDebenhamsDellDeloitteDisney MobileDolbyEBay, Inc.Electronic ArtsEricssonExpediaFisher-Price, Inc.Fox DigitalFRANCE 24 GameloftGap IncGoogleGrouponHarrodsHewlett-PackardHotelTonightHouse of FraserHSBCHSBC Private BankHTCIntelKLM Kraft Foods

LG ElectronicsLloyds Banking GroupLouis VuittonM&C SaatchiManchester City Football Club Marks and Spencer McafeeMet OfficeMet officeMozillaMubalooMyFitnessPalNational Express GroupNestleNickelodeonNissanNokiaOdeonOgilvyOracleOrangePaddy PowerPalmPanasonicPayPalPhilipsRackspaceRakuten

RovioSega of AmericaSephoraSkypeSonySony PlaystationTag GamesTelenorTescoThe AATimberlandTwilioTwitterUnited BiscuitsVerizonVirgin AtlanticVisa MobileVision ObjectsVodafone Group ServicesVolkswagon Commercial VehiclesW3CWalmart LabsWalt Disney CompanyWanderbreedWarner Music IntWells FargoWorldpayWWE

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Why do our delegates come to Apps World?

23% I need to find out the latest developments in the app industry

21% I want to network with the industry

19% I’m looking to meet developers

13% I’m a developer - looking to learn about app building latest tips

12% I’m a brand/company looking to build an app

8% I want to learn how to monetise my app

4% I’m looking for investment in my app

17% HTML5

13% Java

13% C

12% C++

10% PHP

8% C#

7% Visual Basic

7% Python

6% Objective C

4% Perl 3% Javascript

34% Android

29% iOS

16% Windows Phone

7% Web OS

6% BlackBerry

5% Adobe AIR 3% Symbian

Who are the developers that come to Apps World?

“Great show and congratulations on getting so much traction given it was the first time in SF. I got very good feedback from other attendees as well - everything was very smooth and well organized”Andreas Lieber, Head of Mobile Business Development & Partnerships, Groupon

*Data representative of European show

“Thanks so much for the opportunity to pre-sent at the Apps World. I did get lots of emails from the participants sharing that they en-joyed the presentation”Eduardo Cocozza, Executive Director of Product Marketing, GE Services

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The event is marketed through over 150 leading media partners & associations, providing huge publicity & brand awareness.

The Apps World event endeavours to be innovative, providing effective new ways to connect you directly with your target audience.

5 key reasons to be a part of Apps World Apps World is the largest mobile-app event specifically focused on the apps ecosystem. Meet & sell to an estimated 12,000+ audience.

Our combined conference & exhibition format maximises the opportunity for you to meet face to face with potential clients & partners as well as build relationships with existing clients.

Why sponsor Apps World

Apps World has a well-respected reputation for bringing together developers, telecom profes-sionals, marketers & agencies to gain the skills and knowledge they need to successfully adopt app technology within their organisation.

In 2014 the San Francisco event was attended by some of the leading developers and largest brands in the industry, with almost 8,000 visitors from both the US and overseas.

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5 Get full access to the entire Apps World agenda and networking party

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Sponsorship packagesThe below sponsorship packages provide hi-visual partner branding across all Apps World media, including branding at the event, within advertising of the event, event website, blog and social channels.

Diamond (lead event sponsor)

Platinum Gold Silver Booth Only

Booth size 30ft x 20ft 20ft x 20ft 20ft x 10ft 10ft x 10ft Range of sizes

Opening solo keynote x

Solo speaking position x

Speaking slots in free devel-oper tracks

3 hours 1 hour 30 mins

Panel positions in conference tracks

4x 2x 1x 1x

Prominent logo positioning on event material

Diamond sponsor status

Platinum sponsor status

Gold sponsor status

Silver sponsor status

Logo

Promotion of your company: Web

Company over-view, diamond sponsor listing, exhibitor listing, prominent static logo placement on home page

Company over-view, platinum sponsor listing, exhibitor listing, prominent static logo placement on home page

Company overview,

gold sponsor listing, exhibi-

tor listing

Company overview, silver sponsor listing, exhibitor listing

Exhibitor listing

Number of conference passes (worth $1220)

12 8 4 2 1

Invitation to networking parties x x x x x

25% off further passes x x x x x

Opt in on delegate registration x

Full press list x x

Logo exposure on all event advertising

x x

Logo exposure on targeted emails

x x x x x

Profile on networking tool x x x x x

Advertisement on event col-lateral

Prominent large advert

Medium size advert

Promotional material distribu-tion

x x x

Social media coverage x x

Rates1st October - 30th November $32,000 $14,500 $8,500

1st December - show $35,000 $16,500 $10,500P.O.A

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Exhibition booths

Stand packages include:• Exhibition space with shell scheme (carpets, walls etc)

• Logo exposure and 100 word corporate profile on event website

• Electricity and lighting

• Logo exposure in the conference collateral

• 1 complimentary workshop pass

• Profile on pre-event networking tool as exhibitor

• Conference passes at 25% discount

• Invitations to evening networking party

Space only $55 per ft2

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Bespoke sponsorships

Official main networking party - $25,000We’re delighted to announce that the official party will be taking place on May 13 from 7.30pm. This is a great opportunity to affiliate your brand with a special occasion.

Sponsorship package includes:

• Co-branding as the official party host• Party open to all Apps World guests, free & paid. Max capacity at any one time - 1000• Opportunity to brand the venue• Welcome drink bar tab• Co-branded ice luge• VIP area – available for sponsors to use• Co-branding of party website page• Logo on all party promotional material• Branded invites available for sponsors to invite guests• Venue offer opportunity to purchase drink tokens for sponsor’s guests• 5 Gold Passes to the Apps World event• 5 additional networking passes to the Apps World event

Developer party - $11,500Apps World has always had a huge following of the very best developers from; so this year we will be hosting a ‘developer only’ party to welcome them from afar the night before the event. In association with www.developer-tech.com we will promote your affiliation with the party two months prior online, and will collect all attendee data.

Developer World/Droid World sponsor - $30,000Seats 300 The developer zone is the main keynote developer track and positioned at the very centre of Apps World. This is a fantastic way to have your brand positioned in front of the core audi-ence, gain media traction and be associated with the heartbeat of the event. • Data provided of ‘all’ developers registered for the event• Brand staging of the developer track• Brand positioning on the top of the developer track page on the site• Co-branding of workshop in the printed agenda • Logo on the site, as developer track sponsor• Strip advert in the event brochure • 5 Gold Conference passes over all tracks• 30 minute keynote

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Enterprise World sponsor - $25,000Seats 150Similar to the developer track sponsor, there is an opportunity to brand the enterprise app track, with similar benefits but aimed at a more niche developer audience. Please get in touch to find out more. • 30 min keynote within track• Data for all “enterprise” attendees registered for the event• Branding on lectern and other promotional material within workshop area • Brand staging of the enterprise track• Brand positioning on enterprise workshop website page • Co-branding of workshop agenda on printed material• Logo on site as developer track sponsor• 5 gold conference passes• Profile on event networking tool

Paid workshop track sponsor - $20,000Similar to the free track sponsors, there are opportunities to brand the paid workshop tracks, (TV apps, HTML5, API, Mobile Marketing, Mobile Payments, Connected Car) with similar benefits but each aimed at unique audiences across the mobile app ecosystem. Please get in touch to find out more. • 30 min keynote within track• Stage branding as sponsor for duration of the show• Branding on lectern and other promotional material within workshop area • Branding on hanging banner over workshop area for duration of the show• Branding on the workshop track website agenda page • Branding on workshop printed agenda• Data from attendees who attend the track• 5 gold conference passes • Profile on event networking tool

Gaming World sponsor - $25,000Seats 150The free-to-attend Gaming World stage will be predominantly placed at the entrance to the exhibition floor, attracting developers of the apps that generate the highest revenues. This is a fantastic way to have your brand positioned in front of a key developer audience, gain media traction and make an impact as people arrive at the show.• 30 min keynote within track• Data for all “gaming” attendees registered for the event• Branding on lectern and other promotional material within workshop area • Brand staging of Gaming World • Brand positioning on enterprise workshop website page • Co-branding of workshop agenda on printed material• Logo on site as developer track sponsor• 5 gold conference passes over all track • Profile on event networking tool

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Energy + game zone sponsor - $14,000This year’s energy zone will again feature our legendary race game and Top Gear-style leader board, table football and competitions along with a place to relax and charge your tech. A great place to resonate your brand from, create instant rapport with delegates and provide an area for more informal chat and networking.

Networking bar - POA (dependant on bar preference) Event bar areas are always a popular place for attendees to congregate, relax and recharge body and mind. A great environment and setting for brand placement and engagement, the bar will be fully branded with a demonstration area for you to demo your products and ser-vices.

Press & speakers lounge sponsor - $10,000A place where the press and media partners of Apps World plan and execute live blogging, tweets and interviews. A fantastic place for hi-visual branding and engagement with media types.

Registration sponsor - $15,000An opportunity for your brand to be the first thing people see when they arrive at the event. You will be the only company allowed to hand out literature, welcome delegates and drive footfall to your stand. The area will be dressed with welcome backdrops and event programmes carrying you brand and messages.

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Branding Opportunities

Show bags - $10,000 + supply costs Logo/branding on the bag, leaflet dropped into the bag. Main show bag around the venue – developer swag bags also an option.

Lanyards and delegate badges - $12,500 + supply costsThe lanyard sponsor may have their company logo (or URL) printed on the lanyard worn by all event attendees. This sponsorship opportunity is limited to one qualified applicant and is reserved on a first-come, first-served basis. Place your company name, logo or booth number on the lanyard and you will be assured to leave a lasting impression on the audience.

Charge-up area - $10,000WiFi connect is central to any event, and providing such a vital utility is one way to make sure your brand is remembered. There will be a branded charge up area at the show, with bean bags, in a relaxed environment, with brand positioning on the back wall.

Apps World Connect and official app sponsor - $13,500Have your branding on the official Apps World app with the in-built Apps World Connect net-working tool. The app is a great way for delegates to keep up with the show prior, during and post show, with the in-built networking tool functionality that allows attendees, exhibitors and speakers to connect and set up meetings before the show. As part of Connect we will also be running Apps World Connect Live - our fast paced speed networking sessions at the show.

Hanging bannersHanging banners are a way to expose your message to the event audience, available in various sizes, and positions within the event, please get in contact to discuss.

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Get in touch If you’d like to get involved with Apps World this year, don’t hesitate to get in contact atjohn.hodgkins@apps-world.net or +44 (0)20 7017 4696

Keep up with all the announcements about the event through Twitter (@apps_world) and our blog