where the most aggressive and successful specialty retailers are found

Where the Most Aggressive and Successful Specialty Retailers are Found.

The Gourmet Retailer Serves the Growing Specialty Food & Kitchenware Markets

Gourmet & Specialty Foods

$60 Billion

Kitchenware & Housewares$27.2 Billion

Share of Sales by Product Type

Gourmet & Specialty Foods

• Sales increased 5% in 2008

Kitchenware & Housewares Products

• Sales increased .8% in 2008

$87.2 Billion* in Industry Sales in 2008 and growing!

* Source: NAFST and IHA 2009 State of the Industry Reports

The Gourmet Retailer Serves the Growing Specialty Food & Kitchenware Market

Industry Sales by Store Type

41.4%Specialty Food &

Kitchenware Retailers$36.1 Billion

11.6%Department Stores

$10.1 Billion

23.3%Mass Merchant

$20.3 Billion

23.7%Grocery

$20.7 Billion56,951

Specialty Food &Kitchenware Retailers

20,338Department Stores

2,462Mass Merchant

34,052Grocery

Store Counts By Store Type

Total Stores - 113,803Total Sales - $87.2 Billion

Specialty Food & Kitchenware Retailers Represent the Majority of Industry Sales and Store Fronts

* Source: NAFST and IHA 2009 State of the Industry Reports

16%17%17%19%19%

31%

40%41%

105%

51%46%

20% 19%

Consumer Demand for Gourmet Lifestyle Continues to Grow

Gourmet Cooks significantly outspend other Households in many important product categories:

% Increase of Annual Spending of Gourmet Cooks versus other Households

Wine

Liquo

r

Spices

/

Seaso

nings

Shorte

nings

/

Oils

Snack

s /

Sprea

ds

Produ

ce

Dried

Veg. /

Grains Bak

ing

Suppli

es Nuts

Pasta

Coffe

e

Cookw

are

Chees

e

Source: Homescan 52 Week Ending 5/31/2008 - UPC Coded Products.

Consumer Demand for Gourmet Lifestyle Continues to Grow

• 22 million households claim to have a gourmet cook

• Gourmet shoppers average $100K in annual household income

• Most gourmet shoppers work in professional or management jobs

• 48% are trading out from restaurants for preparing gourmet meals at

home

Gourmet Consumers are Passionate and “Recession-Resistant.”

Source: Homescan Panel Views Survey - March 2008.

Top Operating Initiatives*

• Expect sales to be equal to or better than 2008 64 %

• Expect profit to equal or increase from 2008 68 %

• Believe they can manage their store through difficult economy 66 %

• Being aggressive in managing during the recession 56 %

• Expect current actions will make them stronger post-recession 81 %

Why The Gourmet Retailer Audience is More Successful Than Other Specialty Retailers:

* Source: TGR Audience Study – Akel & Associates July 2009

Top Strategies to Manage More Effectively*

• Discovering ways to reduce costs 69 %

• Demanding more of suppliers 66 %

• Analyzing data more closely 65 %

• Instituting tighter financial controls 59 %

• Getting customers feedback 54 %



Top Marketing/Merchandising Strategies to Generate Sales*

• Creating proactive marketing/ merchandising activities 98 %

• Adjusting product mixes/lines 87 %

• Investing in advertising/marketing programs 82 %



The Gourmet Retailer is the Business Tool for Aggressive and Successful Specialty Retailers

New Products

Product Category Trends & Insights

Merchandising and Marketing Ideas

Operational and Management Advice

Why Do They Rely on The Gourmet Retailer?

“Need to have retailing & business information”


Michelle Moran: Editor-in-Chief

Michelle joined The Gourmet Retailer in 2000. Besides being the resident expert on tabletop

products, she covers the natural foods and confections industries.

A consistent speaker in the housewares industry, she

presents research on the bridal, tabletop and kitchenware markets to

trade show audiences, as well as presentations on

marketing and public relations for trade associations and

buying groups.

The Gourmet Retailer’s editorial mission is to provide aggressive and successful specialty food and kitchenware retailers with information on merchandising, store operations/education, new products, product knowledge and trends that helps them meet the needs of their customers while increasing store sales and profits.

This information is blended with coverage of food and kitchenware segments for the most comprehensive source of news and information on the industry.

The Gourmet Retailer provides retailers with the operational/ management advice they need to profitably run their business. From product knowledge to staff training, industry trends to merchandising ideas, each issue is packed with information that drivessales & profits.


Senior Editor James Mellgren has 20 years of expertise in gourmet foods & housewares as a retailer, wholesaler, importer, restaurateur and author.

“I find each issue offers learning tools for myself and my staff… I’ll cut out pages and pages of product ads I think that are worthy of consideration.” Mick Rosacci, Tony’s Meats & Specialty Foods, Centennial, Colo.

Case & Counter Delivers Information on theSpecialty Food Category


“I have read your magazine from cover to cover since we started Sur La Table… I believe that you cover all subjects in a manner that speaks to every level of retailer.”

Renee Behnke, Sur La Table, Seattle Wash.

Ware & Why Delivers Insight on the Kitchenware Category in Every Issue


What Readers Value Most*

• Specific business management approaches

for specialty products retailing 61 %

• News about new specialty products 52 %

• Ideas for selling specific product categories 51 %

• News about the specialty business 19 %

(changes at vendors, people in the news)

• Information about associations 15 %

Why The Gourmet Retailer is Preferred by Aggressive and Successful Specialty Retailers


Reason TGR’s Editorial Approach is More Favored*

• Find TGR’s editorial product more meaningful than other pubs 81 %

• Find TGR’s coverage of both specialty food and kitchenware meaningful 75 %

• Find TGR’s full suite of media worthwhile 86 %

• Read all or most issues of the publication 98 %

• Take actions based on ads in the magazine 97 %


Why The Gourmet Retailer is Preferred by Aggressive and Successful Specialty Retailers

The Gourmet Retailer rates higher in providing the key types of information to it’s subscribers compared to any other specialty food or kitchenware media source.

Preston/Rogers Associates, Inc. Market Research & Media Consulting - May, 2008

The Gourmet Retailer

Gourmet

News

Specialty Food

Magazine

Kitchenware

Gourmet Insider

New Products 82% 69% 77% 75% 56% Trends/Best-Sellers 74% 53% 64% 59% 52% Industry News 74% 74% 68% 62% 56% Product Knowledge 68% 41% 58% 48% 46% Product Evaluations 54% 34% 45% 36% 30% Merchandising/Marketing/ Promotion Ideas

51% 28% 33% 24% 24%

Retailer Profiles 51% 40% 42% 19% 34% Product Category Research 48% 30% 43% 24% 28%

How The Gourmet Retailer Compares to Other Specialty Retail Trade Media Brands

51,894 Specialty Retailers Each Month *

The Gourmet Retailer Delivers More Specialty Retailer Audience Than Any Other Food/Kitchenware Trade Media Source

While some overlap occurs, most retailers get their info from one of these communication channels.

15,844

subscribersDispatch

e-Mail Newsletter

20,000 subscribers

The Gourmet Retailer Magazine

20,856

unique visitors/moGourmetRetailer.com

*Total Avg. Monthly Unduplicated Audience

The Gourmet Retailer Subscribers are the Key Decision-Makers in Specialty Retailing

Subscribers by Store Type*Subscribers Job Title*

20%Kitchenware

Store

27%Specialty Food

Store18%

Gift Gourmet Store

4% 2%Supermarket

Department Store

67%C-Suite

CEO, COO,CFO, CIO, President, Owner

15%Buyer/Merchandiser

14%VP/Director/GM

3%

Other Management

Positions

* Source: December 2008 BPA

Audience Key Operational Responsibilities*

• Product purchases/selections 90 %

• Planning 88 %

• Marketing merchandising 87 %

• Product Sales 86 %

• Financial/budgeting issues 82 %

• Customer acquisition/retention 79 %

• Staff, management 76 %



Audience Involvement in Supplier/Product Selection*

• Involved in selecting suppliers/products 98 %

• Determine needs regarding product/supplier 83 %

• Evaluate alternatives 75 %

• Hold discussions with potential suppliers 69 %

• Recommend/specify suppliers/products 67 %

• Develop plans/budgets 67 %

• Learn about products from vendor ads 61 %



Breakdown of Products By Share of Annual Store Revenue*

% retailers selling

product line % total sales avg. revenue

Specialty food/beverages 98% 62.0 $489,500

Kitchenware/housewares 77% 19.8 $156,500

Tabletop/ Gift 87% 14.3 $112,800

Special services 4% 3.8 $30,000



Advertising in The Gourmet Retailer Generates Sales Orders & Retailer Inter-Action

82% of Subscribers Take A Buying Action on Ads in The Gourmet Retailer

Bought Products Advertised

46%

47%

78%

76%

58%

65%

Visited an Advertiser’s Web site

Discussed an ad or article with others in their companies

Requested information from company, sales rep or distributor

Recommended or Specified Products Advertised

Referred an ad or article to others in their companies

Source: May 2008 Signet Ad Impact Study

The Gourmet Retailer Magazine’s Subscribers are not Reached by Other Industry Magazines

Information Needs Survey. Preston/Rogers Associates. May 2008

Gourmet Insider

HFN

Homeworld

Kitchenware News

Fancy Food & Culinary Products

Gourmet News

Specialty Food Magazine


Magazines Received

5%

0%

0%

2%

5%

6%

9%

12%

61%

The Gourmet Retailer is the “Need to Have” Trade Magazine

Other

Gourmet Insider

HFN

Homeworld

Kitchenware News

Fancy Food & Culinary Products

Gourmet News

Specialty Food Magazine


Those who prefer The Gourmet Retailer feel it is the most informative industry publication overall, providing information on new products and food trends.

Percent of subscribers who would prefer to receive The Gourmet Retailer over any other industry publication.

Source: May 2008 Signet Ad Impact Study

The Gourmet Retailer Website and Newsletter Extends Your Retailer Audience Reach

Gourmetretailer.com is the leading source of business information for specialty retailers.

• 45,508 avg. monthly page views

•20,856 avg. monthly unique visitors

.

Breaking News Dispatch

• 15,844 retailer subscribers.

• Sent 3x a week (Mon, Weds, Fri).

The Gourmet Retailer Provides the Most Complete Offering of Online Products for Specialty Retailers.

GourmetRetailer.com

Site Demographics:*

45,508 impressions

20,856 unique browsers

2:07 average visit

Site Visitor Job Titles:

42% c-suite executive31% manager/director11 % sales16% other

Reasons for visiting:

75% Product Info 65% Industry News/Analysis

59% General Searches/Research

58% Merch, Marketing, Promotion Ideas48% Company Contact Information

* Source: Nielsen Site Census

The Gourmet Retailer Provides the Most Complete Offering of Online Products

Breaking News Dispatch e-Mail Newsletter

Subscriber Demographics:*

15,844 opt-in subscribers

3x per week frequency

205,800 avg. impressions per month

20% open rate

7% click-thru rate

72% are owners/managers

82% have purchasing authority for their company

58% visit gourmetretailer.com after reading Dispatch newsletter

Reasons for Subscribing:

86% Stay updated with industry news 92% New products & trends 50% Research & Analysis

* Source: Publishers Own Data


Automated Lead Source From Retailers!

The New Product Showcase on gourmetretailer.com is a new searchable database of products that taps into our more than 23,000 retailers that visit the site each month.

Easy do-it-yourself uploads; make changes; add keywords and links!

Listings are Search Engine Optimized and you choose your keywords.

$750 / Productfor one product - for one yearunlimited changes

$500 / Productfor 3 or more products - for one yearunlimited changes

New Product Showcase

Providing Suppliers a Forum to Feature Their New Products and Line Extensions


Reach Retailers as They Read Online Articles With Content Related to Your Products or Category!

Gourmet Direct

Custom built micro sites created from your company/product marketing collateral to serve your retailer customers information needs 24/7.

Contextually linked to relevant content on gourmetretailer.com

Search Engine Optimized captures retailer-initiated searches for your product and category.

$8,000 Annual Feeor

$3 Per Click


Catalog Showroom

Housewaresdirect.com & Condimental.com

Product Sourcing Exchanges

Digitize your entire product line catalog and posted on gourmetretailer.com.

Catalog is fully searchable by keyword for showroom visitors and search engine optimized for retailer initiated search.

Catalog also posted on product sourcing exchanges that serve 38,000 registered retailer users and available to gourmetretailer site visitors.

$2,100 Annual Fee&

5% commission on sales orders received

Online Product Catalog Showroom and Product Sourcing

Retail 2020: The Only Specialty Retailing Educational & Networking Conference

Retail 2020 will bring together executives from the specialty food and kitchenware retail industry in this focused conference to help them remain competitive in an increasingly difficult market.

Featured speakers and panels provide the vision, insights and tools as specialty independent retailers listen and share business successes in marketing, training, merchandising, buying and operational management.

August 4th - 6th, 2010San Francisco

Sponsorships from $5,000 to $20,000

Find out what your specialty retailer customers need from your company to improve their retailing execution.

Sponsor Benefits:

2 days of retailer networking & interaction with over 150 specialty retailers.

Tabletop exhibiting and product sampling.

One on one retailer meetings pre-scheduled with attendees.

Logo exposure on all pre and post event marketing and editorial coverage

5 Reasons Why The Gourmet Retailer is Your Company’s Best Advertising Investment:

1. $87 billion marketplace with over 113,000 storefronts means plenty of opportunity to increase sales and sell-thru.

2. The Gourmet Retailer focuses on the most aggressive and successful specialty retailers of food & kitchenwares – your most profitable seller!

3. The Gourmet Retailer’s content of new products, category insights and operational/management insights makes it the best-read & most preferred trade brand among the more successful retailers.

4. The Gourmet Retailer magazine, web site & Dispatch newsletter assure your sales message reaches the largest audience of successful specialty food & kitchenware retailers.

5. Advertising in The Gourmet Retailer produces orders and sales.

The Gourmet Retailer is a Nielsen Company and Nielsen Retail Food Group Information Brand.

The Nielsen Company is the world’s most respected

source of market information, data,

media research and measurement.

Nielsen’s Retail Food Group is a division of

Nielsen Business Media a leading provider of b2b trade print and digital

media brands, expos and conferences.

Contact your Sales Representative for Advertising Opportunities:

VP, PUBLISHING DIRECTOR, NIELSEN RETAIL FOOD GROUPScott J. Seltz • 646-654-4534 • [email protected]

WESTShari Wainberg • 800-229-1559 • [email protected]

MIDWEST Arnie Bennett • 847-590-1332 • [email protected]

EAST & INTERNATIONALBrad Simon •631-673-4848 • [email protected]

www.GourmetRetailer.com

where the most aggressive and successful specialty retailers are found

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