where we are up to with social media | mark jones, fox sports | istrategy sydney 2010
DESCRIPTION
Find out where Fox Sports is up to with Social Media. Presented by Mark Jones, Digital Director for Fox Sports during iStrategy Sydney 2010.TRANSCRIPT
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WHERE WE ARE UP TO
WITH SOCIAL MEDIA
HOPE YOU ‘LIKE’ ME ...
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Intro to Fox Sports
Subscription TV model
- In 2.2M homes
- 4000 hotels/venues &
- 190,000 hotel rooms
- 20 hrs of live sport/day
Web Advertising model
- UBs 100K per day (3)
- Page Duration 1:32 (1)
- Session duration 9m+
- 6 major sports deeply
- Broad news from all sports
5,000 friends...so what?
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Why worry about social media at all?
3 Source: ExactTarget, April 2010. Study looked at 1506 US respondents aged 15 and older.
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Then staying connected
@ Work, Home, Venues, Live Game 4
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Today we offer you our overall brand
... so do 2 others
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But we are seeing fanatics don’t
connect at this level
- Connection to passion is
at the closest point to the
individual
- Cricket, AFL, NRL,
Football, Rugby,
Motorsports
- Fanatics are the 10% of
friends that curate and
share to their 150
Spectator <1K
• 9MSN 92
• Bigpond 587
Fan <20K
• Fox Sports 5,100
• Herald Sun 16,000
Fanatic >100K
• NRL.com.au 233K
• MyNRL 298K
• AFL 252K
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So we have to connect more personally
- Drill in on each sporting
code, programme and
talent
- Allow fans to feel part of
the action
- Shift our tone to speaking
WITH people, not TO
them
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Timely and accurate to fit our brand
8
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How social are we prepared to be?!
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Make social PART of our product
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Not bolted on, contrived or
an after thought
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But we are still in training
before we go for the title
Our approach:
1. FOCUS
2. LISTEN
3. DISTRIBUTE
4. SUPPORT COMMUNITIES
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And why the mad rush, it isn’t a
popularity contest ... ?
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Do friends really tell us the
impact this is all having
- Tracking behaviours that change as we move people to act
- Seek out the right High Street in large online communities
- What can we learn to dynamically adjust what we offer with APIs
Followers or
Retweets?
Likes or Shares that
drive comment?
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A poetic parting thought
from theQuoteWhore
[I replaced ‘she’ with ‘social media’]
If SM’s amazing, SM wont be easy.
If SM’s easy, SM wont be amazing.
If SM’s worth it, you wont give up.
If you give up, you're not worthy.
Twitter: 4 hours ago
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Thank you
Mark Jones
Digital Director, Premier Media Group
T: @markdamonjones
Join our Facebook conversation at the real:
Fox Sports Australia