which ad won? pt. 2
TRANSCRIPT
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Pt. 2: Which Ad Won?
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Here’s The Deal We pick two real ads, throw them in the ring and see which one comes out the victor based on metrics such as click-through rate (CTR) ands conversions per impression (CPI).
Now it’s your turn to be the judge. Can you spot a winner? You’ve got 3 chances.
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Challenge #1
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Online Nutrition Institute
Become A Nutrition Coachwww.brandname.comLearn the Art and Science of Good Nutrition & Help Others. Start Now!
Beome a Nutrition Coachwww.brandname.comNutrition Certification Online. Free. Sample Classes. No CC. No Risk.
-VS-
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Online Nutrition Institute
3 Powerful CTAs Inspires Action
Become A Nutrition Coachwww.brandname.comLearn the Art and Science of Good Nutrition & Help Others. Start Now!
Beome a Nutrition Coachwww.brandname.comNutrition Certification Online. Free. Sample Classes. No CC. No Risk.
-VS-
![Page 6: Which Ad Won? pt. 2](https://reader033.vdocuments.net/reader033/viewer/2022050914/58a2c23f1a28ab217a8b4ed9/html5/thumbnails/6.jpg)
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Online Nutrition Institute
3 Powerful CTAs Inspires Action
Become A Nutrition Coachwww.brandname.comLearn the Art and Science of Good Nutrition & Help Others. Start Now!
Beome a Nutrition Coachwww.brandname.comNutrition Certification Online. Free. Sample Classes. No CC. No Risk.
-VS-
x Missing CTAx Double Negative
![Page 7: Which Ad Won? pt. 2](https://reader033.vdocuments.net/reader033/viewer/2022050914/58a2c23f1a28ab217a8b4ed9/html5/thumbnails/7.jpg)
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Online Nutrition Institute
3 Powerful CTAs Inspires Action
Become A Nutrition Coachwww.brandname.comLearn the Art and Science of Good Nutrition & Help Others. Start Now!
Beome a Nutrition Coachwww.brandname.comNutrition Certification Online. Free. Sample Classes. No CC. No Risk.
-VS-
x Missing CTAx Double Negative
+2.7X
CTR
![Page 8: Which Ad Won? pt. 2](https://reader033.vdocuments.net/reader033/viewer/2022050914/58a2c23f1a28ab217a8b4ed9/html5/thumbnails/8.jpg)
Challenge #2
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Ancestral Analysis Website
Native American Ancestrywww.brandname.comThe Largest DNA Ancestry Service.Join Today Only $99.
Native American Ancestrywww.brandname.comDiscover Your Roots Through DNA Analysis. Explore Your Family Tree!
-VS-
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Ancestral Analysis Website
x No incentivex Not clear what service
does
Native American Ancestrywww.brandname.comThe Largest DNA Ancestry Service.Join Today Only $99.
Native American Ancestrywww.brandname.comDiscover Your Roots Through DNA Analysis. Explore Your Family Tree!
-VS-
![Page 11: Which Ad Won? pt. 2](https://reader033.vdocuments.net/reader033/viewer/2022050914/58a2c23f1a28ab217a8b4ed9/html5/thumbnails/11.jpg)
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Ancestral Analysis Website
Emotional appeal Persuasive
Native American Ancestrywww.brandname.comThe Largest DNA Ancestry Service.Join Today Only $99.
Native American Ancestrywww.brandname.comDiscover Your Roots Through DNA Analysis. Explore Your Family Tree!
-VS-
x No incentivex Not clear what service
does
![Page 12: Which Ad Won? pt. 2](https://reader033.vdocuments.net/reader033/viewer/2022050914/58a2c23f1a28ab217a8b4ed9/html5/thumbnails/12.jpg)
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Ancestral Analysis Website
Emotional appeal Persuasive
Native American Ancestrywww.brandname.comThe Largest DNA Ancestry Service.Join Today Only $99.
Native American Ancestrywww.brandname.comDiscover Your Roots Through DNA Analysis. Explore Your Family Tree!
-VS-
x No incentivex Not clear what service
does
+2XCTR
![Page 13: Which Ad Won? pt. 2](https://reader033.vdocuments.net/reader033/viewer/2022050914/58a2c23f1a28ab217a8b4ed9/html5/thumbnails/13.jpg)
Challenge #3
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Customs Gifts Website
60Th Birthday Ideaswww.brandname.comThrow a Unique 60th Birthday Party. Create Fun Invitations Now!
60th Birthday Ideaswww.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now!
-VS-
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Customs Gifts Website
Compelling CTA Emphasis on “unique”
60Th Birthday Ideaswww.brandname.comThrow a Unique 60th Birthday Party. Create Fun Invitations Now!
60th Birthday Ideaswww.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now!
-VS-
![Page 16: Which Ad Won? pt. 2](https://reader033.vdocuments.net/reader033/viewer/2022050914/58a2c23f1a28ab217a8b4ed9/html5/thumbnails/16.jpg)
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Customs Gifts Website
Compelling CTA Emphasis on “unique”
60Th Birthday Ideaswww.brandname.comThrow a Unique 60th Birthday Party. Create Fun Invitations Now!
60th Birthday Ideaswww.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now!
-VS-
x Not specific enoughx Weak CTA
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Customs Gifts Website
Compelling CTA Emphasis on “unique”
60Th Birthday Ideaswww.brandname.comThrow a Unique 60th Birthday Party. Create Fun Invitations Now!
60th Birthday Ideaswww.brandname.com Custom Invitations For Any Occasion Easy, Fun, and Affordable. Start Now!
-VS-
x Not specific enoughx Weak CTA
+2.6X
CTR
![Page 18: Which Ad Won? pt. 2](https://reader033.vdocuments.net/reader033/viewer/2022050914/58a2c23f1a28ab217a8b4ed9/html5/thumbnails/18.jpg)
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