which college will get you the highest-paying job?
TRANSCRIPT
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Which college will land you the highest-paying job?http://money.cnn.com/2013/09/12/news/economy/debt-ceiling/index.html?iid=HP_LN
Brandon ChiversProfessor Klinkowstein
Selected Business Article
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Harvey Mudd College among the highest earning post-grad
Brandon ChiversProfessor Klinkowstein
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Summary•Average mid-career salary: $124,300
•STEM (science, technology, engineering and mathematics)
•The more money people make, the better they like their job.
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Social Circumstance
Social Group: people 18-25
Circumstance: Students applying to university/students currently enrolled and intended major
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Ethnographic Research
Brandon ChiversProfessor Klinkowstein
Fall Open House Admission Center
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Brandon ChiversProfessor Klinkowstein
Bernon Hall: Admission Center
Ethnographic Research
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Brandon ChiversProfessor Klinkowstein
Welcoming Sign
Ethnographic Research
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Washington Park: NYU
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Ethnographic Research
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Brandon ChiversProfessor Klinkowstein
Sara Fox
Ethnographic Research
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Brandon ChiversProfessor Klinkowstein
Diana Pedra
Ethnographic Research
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Billy Cohen
Ethnographic Research
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Brandon ChiversProfessor Klinkowstein
Conner Milfred
Ethnographic Research
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•15 people present at the fall undergraduate open house.
•Divided into groups
•Prospective students were talking enrolled students at Hofstra.
Brandon ChiversProfessor Klinkowstein Ethnographic Research
Observations
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•Boy was looking rapidly through his Hofstra admission guide
•The girl across fidgets with her phone constantly
•The parents are attempting to connect with one another, boasting about their children.
Brandon ChiversProfessor Klinkowstein Ethnographic Research
Observations
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•Every prospective student is with a parent
•Parents taking over most of the conversations, rather than the student.
•The students are dressed in casual clothes: jeans, leggings, jackets, blouses
Brandon ChiversProfessor Klinkowstein Ethnographic Research
Observations
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Brandon ChiversProfessor Klinkowstein
Sarah Fox:
What is the component in choosing a college?
•Location, location, location
What was your first choice? Why?
•New York University: They had a great business program.
What major and why? Is it money or aspirations?
•Entrepreneurship in order to create a business to better the world
Ethnographic Research Findings
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Diana Pedra:
What is the component in choosing a college?
•Nice campus and a small class
What was your first choice? Why?
•Providence college: campus size, prestigious
What major and why? Is it money or aspirations?
•Undecided: “I don’t really know a career that is a perfect fit.”
Brandon ChiversProfessor Klinkowstein Ethnographic Research
Findings
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Conner Milfred:
What is the component in choosing a college?
•Study abroad programs, and a business school.
What was your first choice? Why?
•Columbia: met all requirements
What major and why? Is it money or aspirations?
•Business management because they wanted money for the future.
Brandon ChiversProfessor Klinkowstein Ethnographic Research
Findings
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Billy Cohen:
What is the component in choosing a college?
•Their father wanted them to attend a business school.
What was your first choice? Why?
•Boston University, because of previous relatives.
What major and why? Is it money or aspirations?
•International business, because it’s the parents wish.
Brandon ChiversProfessor Klinkowstein Ethnographic Research
Findings
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Diagonals
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Arcs
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Irregular Shapes
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Grids
Brandon ChiversProfessor Klinkowstein
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Monochromes
Brandon ChiversProfessor Klinkowstein
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Neutrals
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High Key
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Low Key
Brandon ChiversProfessor Klinkowstein
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Brandon ChiversProfessor Klinkowstein
Combination
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Combination: Black & White
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•The product will give a more concise set of options in creating
the perfect college/university match per individual; which will
be based upon big data (social media), major, money options,
and post-grad career retention. An additional proponent of an
MRI, through a neurological exam, determines the accuracy of
a decision based upon neurotransmitters that react at the
receptor to a list of probing questions. Giving the student an
overall match that is better personalized then previous
surveys.
Brandon ChiversProfessor Klinkowstein
Proposal
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Brandon ChiversProfessor Klinkowstein
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Brandon ChiversProfessor Klinkowstein
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Brandon ChiversProfessor Klinkowstein
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Brandon ChiversProfessor Klinkowstein
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Brandon ChiversProfessor Klinkowstein
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Brandon ChiversProfessor Klinkowstein
Diagram Elements
1. Previous methods
2. College applications
3. When applying to college
4. Better college, major, career matches
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Brandon ChiversProfessor Klinkowstein
Sketch #1
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Brandon ChiversProfessor Klinkowstein
Sketch #2
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Sketch #3
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Brandon ChiversProfessor Klinkowstein
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Brandon ChiversProfessor Klinkowstein
Tagline Research
1.Burger King: “Have it your way”
2.Verizon: “We never stop working for
you”
3.Mac OS X: “The future is here”
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Brandon ChiversProfessor Klinkowstein
Tagline Study