While a #EBC volunteer

A brief on skills and achievement

The “quiz”

Hi Adam,

I put together this questionnaire to help me find the best communication strategy to help your club.

What is your ultimate goal? (i.e. get more people through the

doors of the club and sign up - income; or generate more sales of t-shirts and gloves – income or simply spread the word and increase awareness within the community).

What do you need me to communicate on your behalf?

Who is your targeted audience: to join the club as well as watch your shows (please mention age ranges)?

Please list all the activities have you done so far to promote your club? (i.e. you have gone to after school hours and talked about boxing, your experience and the club, or even showed students how to throw a few punches)

Please list names of partners (i.e. schools, associations and

other community clubs) you collaborate with.

Goal

• Increase the number of sign-ups to the club (57 new subscribers) through the means of social media enhanced presence, web and events;

•Find talent and increase the number of competitive boxers;

•Increase the number of coaches: club provides a free course to obtain their coaching badge and train at the club (great marketing);

•Raise awareness of the product across all channels.

Audience

Parents, students, youth in Eastbourne and surroundings;

Schools and community centres; Businesses for corporate outings (i.e.

garages, trade companies in the area, etc.);

Web design, SEO.

A more appealing and mobile-friendly appearance of the website

Use dedicated plug-ins effectively in order to perform SEO and increase number of subscribers

Provide daily tech support to the website Draw traffic through the social media

platforms Twitter and Facebook

#EBC Website Re-do

@EastbourneBox Analytics

Social media strategyGOAL:Increase presence on social media platforms;Engage to attract actively listening audiences.(We don`t want them to hear, we want them to listen. Let's build the

“marketers”).

Post original content 3x per day (aware of content overload) around the same time (scheduled mornings, afternoons, evenings)

Reach varies a lot despite the ones mentioned above Insights have shown that videos are the best received types of posts

on #EBC Facebook page Post in relevant Facebook groups We tweet when new announcements, events (live as well) Organise a Christmas giveaway

Conclusion of digital strategy

The results so far have been positive, but without a satisfactory impact (10 new club signups per month).

In the future..

We will be testing: more giveaways, visual only content (emphasis on videos), free classes, polls and quizzes (keep it interactive).

Facebook Page

Facebook Insights

#EBC Events

Event marketing Social medial E-mail marketing Newsletter During the event: live tweeting and

photography

Examples of original content

quotes holiday

Inspirational – call to action Interactive