HOME APPLIANCES

BYVENKAT SAI (1225113140)S.PURNIMA (1225113141)

SPURTHI (1225113144)

Work Globally, Act Locally

FOREWORDS Whirlpool of India Limited is a manufacturer of home appliances. Engaged in manufacturing and trading of refrigerators, washing machines, air conditioners, microwave ovens and small appliances and caters to both domestic and international markets.

Also provides services in the area of product development and procurement services to Whirlpool Corporation, the United States and other group companies. 

The company manufactures its products in 13 countries and markets them in more than 170 countries under brand names such as Whirlpool, Kitchen Aid, Roper, Estate, Bauknecht, Ignis, Laden, Inglis, Brastemp and Consul.

LEADING PORTFOLIO OF BRANDS

CONT…TYPE Public

INDUSTRY Household appliances

FOUNDED St. Joseph, Michigan (1911)

FOUNDER(S) Louis Upton Emory Upton

HEADQUARTERS Benton Charter Township, Michigan, United StatesAREA SERVED Worldwide

KEY PEOPLE Jeff M. Fettig (Chairman and CEO)

PRODUCTS Major and Small appliances

REVENUE: US$ 18.143 billion (2012)

OPERATING INCOME US$ 869 million (2012)

PROFIT US$ 401 million (2012)

TOTAL ASSETS US$ 15.396 billion (2012)

TOTAL EQUITY US$ 4.260 billion (2012)

EMPLOYEES 68,000 (2012)

HISTORY

1916,1929 1957,58,68,1978 1986,87,1989 1990,91,93,95,96,98,99,2002

LOGOS

1950-1957

1957-1960

1960-1966

1966-1998

1998-2010

2010- till date..

VISION & MISSION

VISION: Every Home.. Everywhere.. with pride, passion and performance.

MISSION: Everyone, Passionately Creating Loyal Customers for Life.

Improving Lives … One Home, One Family at a Time

Respect Integrity Diversity and inclusion Teamwork Spirit of winning

Business with integrity. There is no right way to

do a wrong thing.

VALUES CODE OF ETHICS

Jeff Fettig

Larry Venturelli

Hank Marcy

Roy Armes

Karim Lalani

Brian Hancock

Jamie Moldafsky

Michael Todman

Raj Jain

Arvind Uppal

Sanwal Sarraf

Sam Abdelnour

Thomas Halford

Marise Kumar

Thomas Welke

Marc Bitzer

Paulo Periquito

John Alexander

Chip Stenger

Mike Maddox

Tim Knezic

Mike Jackemeyer

Steve Draper

Xiaoyan Wang

Tom Robinson

Nick Cottrell

Douglas Beaudet

Gerald Alexander

Mike Morrell

Brian Weackler

Saadat Hussain

Dave Mundy

Manoel Soares

James ZettsBrian

Oosterhouse

Randy Jeffery

Tushar Kulkarni

Jeff Landrey

Mark Siegler

Kevin Borgerding

Vince Ireland

Mark Xie

David Swift

ORGANIZATION STRUCTURE

LEADERSHIP STYLE

The Board currently sees no reason to separate the office of Chairman and CEO. This is a global practice followed across Whirlpool. We have a twofold process to identify our leaders.

Identifying the Top Talent, which are the employees who consistently deliver high performance and have the potential of moving two layers up.

Then identifying the ‘Game Changers’ who perform with passion and zeal and deliver their best at all times.

DEMOCRATIC

PERSONNEL & MOTIVATIONAL STYLES

• Offers a series of classroom and project opportunities to learn new skills in the area of Innovation.

•Provides five levels of training to employees as part of its “leading the Whirlpool enterprise” (LWE) training that are targeted to the employee’s management level

Over $18 billion in revenue Markets to consumers in nearly every country

World’s leading manufacturer and marketer of home appliances

North America

Latin America

India

Europe, Middle East

Africa

STRONG AND GROWING PRESENCE IN EMERGING

MARKETS

2006 2012

Europe, Middle East and Africa 52%

Latin America 41%

Asia 7%

Latin America 57%

Asia 10% Europe,

Middle East and Africa 33%

2013 ONGOING BUSINESS OPERATIONS

Global demand.

Innovation and adjacent business growth driving mix.

Fixed-cost and capacity-reduction benefits.

Ongoing cost productivity.

Free cash flow.

STRENGTH & COMMITMENT

Leading scale

strategy Innovation

Sustainability

FACTORS FOR SUCCESS

.

• AGGRESSIVE MARKETING AND PROMOTION INITIATIVES.

• TAKING QUALITY INITIATIVES

• WIDE PRODUCT PORTFOLIO

• INFRASTRUCTURE

•WIL’s future plans are to grow its existing market , continue with its operational and marketing initiatives , continue to innovate , expand its product portfolio and to start manufacturing everything in India.

•WIL plans to make India its biggest manufacturing base in Asia

FUTURE PLANS

REFERENCES www.whirlpoolindia.comwww.whirlpoolcorp.comen.wikipedia.org/wiki/Whirlpool_ Corporation