CASE STUDY

Whittaker Memorial HospitalA Case Study:Vision Statement Cause and Effect Stakeholder Analysis S.W.O.T. Analysis

By March 27, 2010

CASE STUDY

Whittaker Memorial Hospital Early 1900s Community hospital

To serve African American community of Newport News Built on a foundation of cultural heritage and legacy

CASE STUDY

Whittaker Memorial HospitalQualities of an Effective VisionBroad appeal to key Stakeholders Defines the Ultimate Goals Reflects High Ideals Encourages Hope/Faith Establishes a Standard of Excellence

CASE STUDY

Whittaker Memorial HospitalGoal:To be recognized as a holistic provider of health services with cultural centered care for the community.

Vision:A future focused on the development and application of new knowledge and technology in the delivery of patient care promising promotion and improvement of health within the community.

CASE STUDY

Whittaker Memorial HospitalWhittaker Memorial Hospitals Targetconsumers consist of an African American community In Newport News East End whose total population has dwindled.

CASE STUDY

Whittaker Memorial HospitalLack of financial controls

Inability to generate profits that exceed the total cost.

Limited Growth Potential

Factors Against Success

Low occupancy rates

Inability to maintain profits at a break-even level

Inability to salvage the hospital's image

CASE STUDY

Whittaker Memorial HospitalCommunicationHeritage

Values

Brainstorming

CASE STUDY

Whittaker Memorial HospitalToolkit Analysis: Cause and EffectIdentifies, isolates, and solves problems by Root Cause Analysis Brainstorming Diagrams Flow charts

CASE STUDY

Whittaker Memorial HospitalStakeholder Analysis Process List all stakeholders of an organization

Determine amount of power each stakeholder Determine importance to each stakeholder group

Determine stakeholder expectations

CASE STUDY

Whittaker Memorial HospitalStakeholder Analysis Tool

WHITAKER CASE STUDY

Whittaker Memorial HospitalStakeholder PowerHighHigh Power Low Importance High Power High Importance

Power of Stakeholder Group Over Organization Low Power Low Importance Low Power High Importance

Low

High

Relative Importance of Effectiveness Criterion to Stakeholder Group

WHITAKER CASE STUDY

Whittaker Memorial HospitalExternal Stakeholder List (CEO)Consumer AdvocatesBoard of Directors Environmentalist Local Communities Customers

Suppliers

CEO

Media

Governments

Competition

Internal StakeholdersHospital Association

Business Community

WHITAKER CASE STUDY

Whittaker Memorial HospitalInternal Stakeholder List: CEONursing Support Staff Nursing Staff Administrator

Department Managers

CEO

Non-nursing Staff

Team Manager Government Agencies

Patients

WHITAKER CASE STUDY

Whittaker Memorial HospitalInternal Stakeholder List: ManagerialCEO

CFO

Administrator

Related Department Managers

Manager

Other External Groups

Team Manager Government Agencies

Patients

CASE STUDY

Whittaker Memorial HospitalMarket Assessment Questions How does the market demographic compare with the expected changes? Expected demographic changes? Expected changes in the service utilization rates? Vulnerability of service demand as affected by changes in technology?(Curran & Totten, 2010) (Kaissi & Begun, 2008)

CASE STUDY

Whittaker Memorial HospitalS.W.O.TStrengths are an organizations resources and capabilities that can be used as a basis for developing a competitive advantage.Weaknesses can be viewed as the absence of certain strengths. Opportunities should reveal external environmental analysis of certain new prospects for profit and growth.

Threats are changes in the external environment that may present pressure to the firm.

CASE STUDY

Whittaker Memorial HospitalS.W.O.TStrong organization driven by cultural heritage and values Decision making driven by cultural heritage regardless of economical changes

Weakness

Strengths

To be seen as a leader in providing holistic care including culturally dynamic factors

Rising costs per patient per day Rising insurance premium costs Decrease in patient population

Opportunity

(Kaissi & Begun, 2008).

Threat

CASE STUDY

Whittaker Memorial HospitalS.W.O.T. Analysis

Facilitates self examination

Facilitates interactions among external opportunities and threats Facilitates internal strengths and weaknesses in order to assess the likelihood of successful exploitation(Johnston & Tennens, 2005)

CASE STUDY Summary

Whittaker Memorial HospitalAchieving a balance may be a difficult task, but it is not an impossible!.

Through coordination and internal change, the profits rise and the hospitals legacy will be preserved.

CASE STUDY

Whittaker Memorial Hospital

Strategy

Image Preserved

For

Success

Whittaker Memorial HospitalReferences

Bachrodt, A. and Smyth, P. (2002) Strategic Business Planning Linking Strategy with Financial Reality: Linking long-term strategy with near-term financial and operational realities makes for a clearer march toward key objectives. Care Financial Management. Retrieved from http://www.findarticles.com/p/articles/mi_m3257/is_11_58/ai_n6359509 Centers for Medicare and Medicaid Services (CMS). (2009). Retrieved from http://www.cms.hhs.gov/default.asp? Curran, C. R., & Totten, M. K. (2010). Mission, Strategy, and Stakeholders. Nursing Economic$, 28(2), 116-118. Retrieved from EBSCOhost. Kaissi, A. A., & Begun, J. W. (2008). Strategic Planning Processes and Hospital Financial Performance. Journal of Healthcare Management, 53(3), 197-209. Retrieved from EBSCOhost. Makamson, E. (n.d.) Whittaker Memorial Hospital: Birth and Rebirth of a Community Hospital. Hampton University. Retrieved from http://eclearning.excelsior.edu/ webct/RelativeResourceManager/Template/pdf/Whittaker%20Memorial%20 Hospital %20Case.pdf Merdjanova, E. E., Krasteva, N. N., Tsokova, J. J., Boicheva, N. N., & Kirkova, A. A. (2010). Project Virtual Hospital: A SWOT Analysis. Trakia Journal of Sciences, 8(S2), 400404. Retrieved from EBSCOhost. Newhouse, J. J. (2007). Hospital Strategic Planning for Diversity Integration Based on Organizational Type and CEO Tenure. Hospital Topics, 85(1), 11-16. Retrieved from EBSCOhost. Rabow, M. W., Pantilat, S. Z., Kerr, K., Enguidanos, S., Ferrell, B., Goldstein, R., & ... Stone, S. C. (2010). The Intersection of Need and Opportunity: Assessing and Capitalizing on Opportunities To Expand Hospital-Based Palliative Care Services. Journal of Palliative Medicine, 13(10), 1205-1210. doi:10.1089/jpm.2010.0112