White hat SEO techniques V/s Black hat SEO techniques

Search engine optimization refers optimizing your website in famous search engines like Google,

yahoo, Bing. SEO is the evergreen field which is always having the best position in leading

competitive marketing industry. If you want to improve your business in marketing field, SEO is the

best option to engage your targeted audiences. The importance of SEO contains two important

strategies are followed by,

1. Black hat SEO techniques

2. White hat SEO techniques

White hat SEO factors in 2015:

It is the SEO tactics which is completely follows the search engine guidelines and provides organic

results in search engine results pages. Using the search engine rules at right a manner and delivers

outcome which is compatible for both users and search engines. It is also described as the websites

are ranking well in search engines and it comes on their result pages while user enters their search

queries. These organic results are coming by the reason of white hat SEO practises.

Improving semantic search

Local search engine optimization

On page keyword optimization

More unique and updated contents

Authority of your website domain

Author trust rank

No of pointing links from High PR web directories

Search engine marketing

Content curation through web 2.0 sites

According to the Google recent algorithm updates, SEO have changed totally. And search engines

will provide more suitable and relevant results to the user’s request. The importance of usage in long

tail keywords and linking your most relevant keywords in anchor text getting more popularized

among the recent SEO updates. This is the genuine ways to build ranking to your websites in top 10

search engines like Google, yahoo, Bing, etc.

Black hat SEO factors in 2015:

Black hat SEO technique explains, the websites which are trying rank in search engines using the

techniques which are totally opposed to search engine guidelines. But, search engines are very

clever, if you are not following their guidelines, they will find out you soon and remove your

websites from their index. Some of black hat SEO techniques are followed by,

IP delivery and 301 redirection

Cloaking and throw away domains

Keyword stuffing

Buying links or paid links

Creating doorway pages

Misspelling and hidden texts in your body contents

Ad only pages, scraping

Blog spam

Duplicate contents on multiple domains

Providing fake information

Multiple domains

Different contents for search engines than users

Map span

Hacking sites

Redirect pages to malicious sites

Twitter automation

Link baiting and link farm

Over usage of keywords in meta tags

Hidden text and affiliate links

Image solutions India is the world class SEO services providing company delivers professional search

engine optimization services to your websites and improve your targeted keywords ranking by using

white hat SEO techniques. If you are looking for professional SEO services just drop a mail to:

sales@imagesolutionsindia.com or please visit: http://www.imagesolutionsindia.com/internet-

marketing/Search-Engine-Optimization.html