White Hat vs Black Hat SEO

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If you or your company is just starting into the world of SEO, you have probably heard the terms “white hat” and “black hat” SEO thrown around quite a bit. You probably realize that these aren’t literal terms andyou have made the connection between “white

hat” being one of the good guys.

31 Chicora Avenue, Toronto, Ontario ,M5R 1T7 ,Canada Tel:416.820.4225

http://www.seoarchitects.ca/

31 Chicora Avenue, Toronto, Ontario ,M5R 1T7 ,Canada Tel:416.820.4225

http://www.seoarchitects.ca/

White hat SEO is when you completely follow Google’s rules for search engine optimization. White hat SEO tactics are primarily aimed at a human audience rather than search engine robots, and the end goal of white hat SEO is for the website at hand to rise in the search engine rankings in a natural, ethical manner.

31 Chicora Avenue, Toronto, Ontario ,M5R 1T7 ,Canada Tel:416.820.4225

http://www.seoarchitects.ca/

Black hat SEO promises to move your site to the top of the SERPs practically overnight. Google’s Panda and Penguin updates have weeded out most black hat SEO tactics, but shady strategies like

paying for links and joining link networks still exist.

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31 Chicora Avenue, Toronto, Ontario ,M5R 1T7 ,Canada Tel:416.820.4225

http://www.seoarchitects.ca/