www.panopto.com855.PANOPTO

The Tech INdusTrys PrOducTIvITy TOOl: secret

Video

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Panopto creates software that enables businesses and academic institutions to record and view searchable video presentations in minutes from any device. Businesses can use Panopto to record and live stream:

Employee training and onboarding video

Review, recap, and summary communications

Product demonstrations All-hands meetings Sales and marketing presentations Web conferences Executive communications Events for customers, press, and

investors

Panopto also enables individual employees to record and share videos in a secure, centralized video library. This facilitates:

Social and informal learning Capturing the knowledge of retiring employees Sharing knowledge across a global workforce

Panoptos video library includes unique search functionality that enables employees to search inside videos for any word mentioned or shown onscreen during a video.

Panopto is currently in use at Fortune 500 companies around the world and is the fastest-growing lecture capture solution at leading universities. Privately-held, Panopto was founded in 2007 by technology entrepreneurs and software design veterans at Carnegie Mellon Universitys School of Computer Science.

Panopto was recently recognized by Gartner as a Leader in its 2014 Enterprise Video Content Management Magic Quadrant. Learn more at http://panop.to/gartner-leader.

Want to try Panopto for yourself? Visit www.panopto.com today for a free 30-day trial or to schedule a demonstration of our software.

panopto on a page

Click for a 3-Minute Introduction to Panopto

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Staying Ahead In Todays Tech Industry ................................................................. 4

How Are Modern Technology Companies Using Video Today? ........................... 5

Capturing and Retaining Subject Matter Expertise ......................................... 6

Documenting Processes and Architecture ....................................................... 7

Enabling Informal Knowledge Sharing ............................................................. 7

Making On-Demand Training Available Anytime, Anywhere ........................... 8

Onboarding Employees More Efficiently ........................................................... 9

On-Demand Product Training For Sales and Support ...................................... 9

Broadcasting Events and Announcements .................................................... 10

Attracting New Business ................................................................................... 11

Maintaining a Central, Secure Library of Video Assets ................................... 12

In 150 Words: Panopto Helps You Boost Productivity With Video .......................... 12

Get Started With Video In Less Than One Day ...................................................... 13

OvervIeW

vIdeO: The Tech IndusTrys Secret Productivity tool

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Stayingahead In todayS tech induStryConsumers worldwide have an increasingly insatiable appetite for the latest and greatest technology. At home and work, they carry the newest smartphones and tablets, and manage their day-to-day activity and relationships with a growing number of local apps and cloud services.

Spiking demand for technology has created incredible growth opportunities for tech sector businesses. But as software, hardware and online services companies compete for a bigger piece of the expanding technology market, their growth aspirations and their ability to differentiate over the long term increasingly rely on a single asset the knowledge of their people.

Attracting, training, and retaining the best and brightest employees is arguably the biggest challenge for every technology company large and small. Without a tool that helps these organizations scale the knowledge of their experts, the company doesnt stand a chance of keeping up with the pace of the market.

In a world where getting big quickly is essential and complete understanding of complicated technical architecture is a must, tech companies need a secret weapon to make continuous growth possible.

Fortunately many have already found just such a tool: video.

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how are Modern technology coMPanieS USingVideotoday?Today more than ever, your employees need to be subject matter experts. Experts in your customers organizations and challenges. Experts in the latest technologies and services-based business models. Experts in finding new sales leads. Experts in managing vendor relationships, sometimes in the face of channel conflict or inadequate support.

In a business environment defined by increasing competition, rapidly evolving technology, lengthening sales cycles, and cloud-based disintermediation, the knowledge of your employees is your greatest sustainable competitive differentiator.

So how do you equip your people with the knowledge they need to accelerate your business growth beyond the 11 to 15 percent industry average? Traditional approaches prioritize the use of face-to-face training and written documentation, but these neither scale nor adapt quickly enough to changes in the market. In addition to the cost of in-person training, studies show that just 7 days after your employees finish a training session, theyll recall only 35% of what you shared.1 And while documentation provides employees with a resource that can be referenced over time, it often takes too long to write and falls out-of-date too quickly.

What technology providers need is a secret weapon that enables your employees to efficiently acquire new knowledge and share it internally or with your sales prospects and customers and thats where video has become a welcome ally.

This wasnt the case just a few years ago. Video has traditionally been an expensive and complicated production, limited to the domain of AV experts outfitted with specialized hardware. Today, however, video has become as accessible as email thanks to a wave of easy-to-use video capture and management software, and the commoditization of HD cameras in our laptop webcams, tablets, and smartphones.

Putting Video To Work, Communicating Ideas, Making Presentations, and

Sharing Knowledge

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From driving more sales leads to increasing new employee retention to improving customer support, here are a few of the ways that you can use video to communicate with employees and customers, share knowledge, and accelerate top-line growth.

Every organization will find unique ways to incorporate video as part of building a knowledge-based competitive advantage. To get you started, lets take a deeper look into some of todays most common strategies.

CaptUring&retainingsubjecT MaTTer experTIseToday virtually every organization in the tech industry big or small, startup or established relies on subject matter experts to develop, manage, maintain, and enhance components of their internal processes or product architecture. Generalists are no longer the norm in technology even a company as large and established as Microsoft has noted that it every one of its employees is a subject matter expert in something.

This reliance on experts, however, creates its own problem when an expert leaves the organization (whether for lunch, vacation, or with a new job elsewhere), their expertise walks out with them. Often that wisdom can be almost irreplaceable, especially in the short term losing just one key expert might mean a tech company no longer knows its own channel strategy, the maintenance process for its overseas servers, how its authentication system integrates with its service offering, or any number of other potential crises that must be faced while a replacement is found and trained.

Video, however, offers an easy solution. As the New York Times has noted,2 asking experts to record what they know demonstrating processes, showing best practices, sharing tips and pointers is an easy way to ensure their institutional knowledge is safely stored for reference. Such social learning videos can even help your experts become more efficient freeing them from answering the same questions over and over as other employees can instead just watch a quick video to find the expertise they need.

Click for a sample institutional knowledge video

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doCUmentingprocesses & archITecTureFor many technology teams, documentation can be a five-syllable four-letter-word. The process is painstaking, often requiring book-length description of even simple processes documenting more complicated products or processes can quickly become an endeavor on par with writing an unabridged encyclopedia. And whats worse all that work is for naught the minute any part of it is fixed, improved, or otherwise updated. No wonder some tech companies leave documentation to the interns if anyone at all.

Here too, video offers an efficient solution. Even with nothing more than a screen recorder and webcam or smartphone camera, technology teams can easily record themselves documenting any and every aspect of products, processes, and more. Other employees instead rely on the videos as guides they can access on-demand whenever they have a question.

Better still, video is fast and easy enough that companies dont need to pass off documentation anymore experts can just

click record and walk through the project in minutes. Modern video platforms like Panopto can instantly make the resulting video shareable with anyone inside an organization, as well as searchable by any word spoken or shown on-screen during the recording. Its no wonder why ITBusinessEdge has recommended video as a strategy for enhancing documentation.3

enablIng informalKnowledgeSharingAs long as people have been going to work, theyve been trading ideas, tips, and best practices with each other. Were just now, however, coming to learn just how vital and prevalent this information exchange has become. Studies now estimate that 70-80% of on-the-job learning comes from this social learning rather than formal training.4 Thats with good reason research from Indiana University has shown employee productivity and problem solving capability are improved more by social learning than by innovation.5

Teams in technology companies are absolutely filled with valuable know-how process and architecture information to be sure, but often almost as useful, expertise on simple issues like

Click for a sample documentation video

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how to build a SQL query, how to access an API, how to modify CSS, or just how to refill the coffee pot. Organizations that enable employees to record and share this expertise often find they build vast and valuable internal video libraries, with answers ready for just about any quick question that may come up.

MakIng on-deMand TraInIng aVailableanytime,anywhereWith the rise of remote workers and time-shifted schedules in the tech industry, its never been more difficult to be sure essential training information is shared with every employee. A mountain of schedule conflicts and distance issues have created an environment where tech companies are forced to choose between asking their trainers to repeat the same session over and over, or allowing some employees to simply skip out of training classes. Its a problem that only worsens as the importance of the session rises most companies cant afford to allow their people to miss compliance training or key technical demonstrations.

Here, however, is where video is arguably strongest. Recording training sessions and making them available on an internal video library is an easy way to ensure this essential information

is available to everyone. Panopto even helps tech companies take accessibility a step further, automatically transcoding every video to be viewable anytime on any device, meaning employees can catch up on their training while on their morning bus ride, in the evening after the kids are in bed, or anytime in between. And thanks to detailed video analytics, tech companies can know what videos are being watched, and whether any given member of the team has completed any particular video.

Click to see a video How To in action

Click for a sample training video

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onboardIng eMployees moreeffiCientlyGetting started at any organization is no easy task for a new hire. For employees joining a managed service provider, reseller, or distribution partner, the challenge can be even more daunting, with myriad technologies to learn as well as vendor- and customer-specific processes to pick up. And in an industry where the expectation is often for employees to hit the ground running from day one, implementing a 90-day onboarding program can be a bumpy process. Yet, a well-planned onboarding strategy can make a huge difference in new hire retention and productivity, with focused onboarding programs preventing early turnover with as many as 1 in 4 new hires.6

Increasingly, companies are turning to video for its ability to deliver more information to new hires in less time, at lower cost, and in a more consistent way than traditional onboarding. Your executives can record overviews of the organization and company culture. Division leaders can capture team-specific goals and expectations. Managers can provide new hires with recorded introductions to their co-workers and overviews of vendor and customer relationships. And experts throughout the organization can capture and share videos that detail your products, processes, and competition. And because video is always available, setting up a the kind of long-term onboarding process that correlates with improved learning and enhanced retention is as easy as setting up an automated email.

For 15 ideas for enhancing the new employee onboarding process with video and a simple guide to creating an onboarding program that works download our free onboarding white paper, Make Every First Day A Great One, today.

on-demandprodUCttrainingFor sales and supporTSit in with the sales or support teams at most tech companies, and one of the phrases youll hear often is I didnt even know we did that! For many in the tech industry, a key challenge

findoutmore!Download our white paper to learn 15 ways you can enhance new employee onboarding with video -

and get a simple guide to creating an onboarding

program that works

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in everyday business is just figuring out how to help those employees charged with interacting with customers sales, support, marketing, and others know the product as well as the engineering or development teams do. Especially for B2B tech companies, where the buyer is likely to be just as technically proficient as the developers, ensuring that the service teams can speak the same language is a must.

Rather than dedicating part of the development team to Tier 2 Support, many tech companies are finding that the same video that helps teach new developers the finer points of product architecture can be used to teach other business units the details of how the companys offerings actually work. Best of all, because a modern video platform like Panopto indexes the content spoken and shown in each recording and makes it all searchable, customer service or sales reps can actually search through video while in the middle of a discussion with a customer, to provide instant expertise.

broadcasTIng eVentS&annoUnCementSEspecially for the larger members of the technology industry, events have become an essential part of organizational thought leadership and communication strategies. One need look no further than Apple, Google, or Microsofts annual developer conferences to see the potential inherent in using an event as a platform to share a message. And that value doesnt need to stop with external communications many businesses rely on internal events to get the message out on new ideas, new features, new markets, and more.

Events, however, have one serious limitation theyre really only valuable to those who can attend. Thats no small issue or small expense, for businesses paying to fly their own people out to the event location.

Here too video offers a solution. Panopto enables businesses to webcast video of conference sessions live online, allowing an audience of even tens of thousands around

findoutmore!Download our case study

to see how Siemens captured a 3-day,

30+ session conference using only laptops,

webcams, and Panopto

Click for a sample tech product training video

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the world to attend events virtually. Likewise, recording event sessions and sharing them on a central video library enables anyone in a targeted audience to get the experience of attending the event anytime even if they couldnt make the original.

Event recording doesnt have to be a massive, complicated production. Using only laptops and webcams, Siemens PLM software division recorded more than 30 sessions at an internal event and made the resulting video available to everyone in the company in less than a week. See how they did it, in our Siemens event video case study.

aTTracTIng newbUSineSSAttracting the right prospects often begins with the marketing department. But with the right tools, your sales reps can help fill the top of the funnel with high-value leads and move them through the pipeline more quickly. With video, your reps can stand out from your competition in their initial outreach, and communicate with prospects in a more engaging way.

The data is compelling. Studies have found that just including the word video in a subject line has proven to increase click-thru rates by 7-13 percent, and embedding a video in an email increased the emails conversion rate by an average of 21 percent.7 Up to 85% of people are more likely to buy a product if they saw an explainer video first.8 In an era where most customers wont go so far as to read the sub-headline on a websites homepage, they will stay tuned for a 30- or 60-second video message.

And while the marketing power of video is most commonly associated with television ads, thats only skimming the surface of what video can offer marketers. Video demonstrations are easy to shoot and vastly more engaging than traditional product brochures. Just look at how Blendtec, the masterminds behind the now-famous Will It Blend video series have tapped video to deliver a product message no flyer can reproduce. Video can be a valuable tool at almost every point in the marketing funnel even across the entire customer lifecycle providing a more engaging way for tech companies to make themselves heard.

Click for a sample explainer video

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MaInTaInIng a Central,SeCUreVideolibrary No matter how any given tech firm uses video most often, in the end, nearly every one creates a robust library of video files in the process. Panopto is the only video platform that integrates best-of-breed recording and webcasting with a secure video library. All of your Panopto recordings and live webcasts are automatically uploaded into the library and converted for optimal viewing on any computer, tablet, or smartphone. Pre-recorded videos can also be uploaded and converted for playback on any device.

And as the video library grows, Panopto provides a unique video search engine that makes finding information inside your videos as easy as searching for content within email and documents. Simply enter a phrase or world like API into Panoptos video search engine youll find every relevant recording in your collection and be able to fast-forward to each point in your videos where the term is mentioned.

in150wordS:panopTo helps you BooSt Productivity With videoIn an industry challenged by accelerating change and increasing competition, tech companies need innovative tools to help employees and customers stay on top of the latest technology and business developments. Using video to capture, share, and retain information, developers and providers can get employees up to speed and productive faster, keep up to date with changes in the market, and help ensure that critical internal expertise doesnt leave the company when employees do.

Panopto is a video platform that enables you to incorporate multimedia presentations, live broadcasts, and other video content into your training, communication, and sales strategies, helping your organization operate smarter, more productively, and more efficiently.

Named a Leader in Gartners Magic Quadrant for Enterprise Video Content Management9 and commended by Forrester for the best support for video search,10 Panopto makes it easy for your organization to record anything and find everything.

For more, visit www.panopto.com.

Click to learn more about how a VCMS works

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cITaTIons1. Savo Group, Financial Services: Reinforcing Sales Process

2. The New York Times, Capturing Employees Expertise on Camera Before They Hit the Exits

3. ITBusinessEdge, Enhance Documentation with Video

4. Education Development Center / Dobbs

5. Indiana University, Social Learning Strategies in Networked Groups

6. BambooHR, Your Company Has A Lot To Lose when a New Hire Doesnt Stay

7. Experian, Digital Marketer: Benchmark and Trend Report

8. Wistia, Five Benefits of Telling Your Story with Explainer Videos

9. Gartner Research, Magic Quadrant for Enterprise Video Content Management, 2014

10. Forrester Research, Pick The Right Webcasting Tool To Drive Customer Or Employee Engagement

Fill out a free trial form at panopto.com/free-trial/ or give us a call at 855.PANOPTO

Our team will contact you to discuss how youd like to put video to work in your organization, and help you determine if Panopto would be a good fit

Well set up your video platform site with you that same day, help you brand it for your organization, and include a set of welcome and how-to videos for first-time users

From there, youll be ready to go! Youll have complete access to upload existing videos, record new videos, share and view recordings, and search your videos for specific details

getStartedinleSSthan1day