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Annie Lennox- The Future

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Whiteboard Magazine, an initiative by www.kulturspace.com Fun for us, better for you. Our ideas come from a place of passion and our internal initiatives empower us to put some of our most creative & imaginative ideas to work.

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Page 1: Whiteboard Magazine

Annie Lennox- The Future

Page 2: Whiteboard Magazine

Whiteboard Magazine, an initiative by kulturspace.

Fun for us, better for you. Our ideas come from a place of passion and our internal initiatives empower us to put some of our most creative & imaginative ideas to work.

kulturspace is a way of thinking. It’s a creative perspective. It’s a co-operative evolution. Our mission is simple – to develop a strategic cre-ative partnership to craft your brand identity.

kulturspace unites the talents of designers, story-tellers, branding mavericks and innovative strate-gists from around the world. It’s a global approach to creative solutions.Between us we speak 11 languages. Our experience is international. Our ap-proach is collaborative. We understand the impor-tance of cross-cultural perspective in the organic development of ideas.

We listen to your plans. We analyse your current position. We distil your vision into a roadmap for your brand evolution. kulturspace works ideas be-yond initial inspiration to craft creative solutions to reach your clients. Our broad international experi-ence gives us an edge to crafting visual identities and brand communications that resonate.

Hello!

Page 3: Whiteboard Magazine

A Brand & Design Agency.

We look at data about where you are and listen to where you want to be. We produce ideas to create a working strategy for your brand.

Creativity is work. It’s our work. We push ideas past initial inspiration and develop them with precision until your vision takes form.

We work with partners, developing long term work-ing relationships based on trust and tough love to achieve your vision.

Page 4: Whiteboard Magazine

Did 2015 see the death of the hipster?

We were really intrigued by the Flat Design trend that culminated in 2015.

Wearables were hot in 2015, spark-ing an impressively rapid adoption into the mainstream.

Page 5: Whiteboard Magazine

At 2.8 million square feet, the Apple Campus 2 will be an unfathomably massive ring. This Norman Foster design is almost a mile in circumfer-ence, and will require nearly four miles of glass windows. The Pentagon, while technically a third larger in pure square feet, could fit inside the circle.

Have you ever won-dered how your com-puter sees the world? Spoiler alert: it’s the stuff of psychedelic nightmares, as the internet found out re-cently. Google revealed that in their quest to sort and categorize im-ages online, it uses an artificial intelligence program that looks for patterns, which sometimes gets things wrong, finding ran-dom dog faces, swirls and hands that aren’t there...

Retrospect: 2015

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Future is a notion many tend to associate with progress. It is a concept of a time dimension that is expected to fulfill our wishes for improvement, for better. For me future is simply about change, just a process of search for solutions, accidental discover-ies and what happens in between.

I have known Andrea for a few years when she sug-gested a project involving curating and showing illus-tration and art created by digital tools. She already had a lot of experience working as an illustrator and graphic designer and I, influenced by my recent stud-ies in Visual communication and iconic research, was very intrigued by artistic side of these creative forms.

Somewhere between initial ideas of a pickup exhibi-tion, illustration workshops and a weekend long festi-val dedicated to illustration and digital art, We Show Off was born and our future began.

We Show Off is a platform, a virtual space that shows curated illustration, photography and digital art by art-ists who Andrea and I consider talented, inspiring and special in the way of execution, wit, intelligence and concept that is behind the visual language they create.

We find these creatives through an online and offline research, using already existing platforms or simply reaching out to them personally, with a clear expla-nation that we would like their art to be seen in a We Show Off context.

By opening the eyes and minds for these digital cre-ative ways of expression and reminding of its artistic values we hope to financially support them and their artists and help them find their audience and custom-ers for their work.

In that way We Show Off can be defined as an online gallery, where artwork can be seen and purchased. On the other hand We Show Off is also a mini man-ufacture, dealing with the printing of the purchased artwork entirely on its own.

Physical and virtual dimensions in which We Show Off simultaneously lives and acts are taken over from digital art itself. We saw this beautiful and intriguing dualism of existence of digital art together with its amazing ability of being reproducible as its essence and embraced it as our main concept.

Simple at the first glance, this concept opened a field ofquestions for us and motivated us to work with range of what seem to be contradicting.We offer art for everybody. We make art available and accessible. We curate an online gallery. We use the Internet as our core environment, but we keep it small scale, cozy and personal. We name reproductions art-work. We print digital but with care and not in masses. We frame digital artwork and sell it as decorative ma-terial objects. We celebrate color and paper qualities through printing digital artwork. We use best printing technique and high quality paper in order to preserve the authenticity and intensity of color, as well as the long life of digital art in the physical world.

Why shouldn’t we challenge the known and play with paradoxes?

Because digital art isn’t art for some reason? Be-cause they exist in digital formats and therefore are reproducible? Because the presence of the creator is visible only through style, technique and the idea but not through traces in the medium. Do digital tools and high quality printing make it too perfect and therefore less human? Does it flawlessness make us feel vul-nerable?

Because it is awkward to frame digital art? Is it be-cause framing gives an object an aura of importance and suggests that the object should be hanged up on the wall and looked at? Because it is one of a kind and never to be seen anywhere else? And digital art doesn’t deserve that? What if digital art not meant to be printed at the first place? Is it meant to spend its future in its digital habitat and not invade the material world in order to prove that art is what we thought it was? Maybe…

But there is a mind behind those images, there is an emotion and an idea and a hand using digital tools that moves in urge to express, to find solutions, to discover, to entertain, to comment, to criticize and fantasize, to question. And that is future, the constant motion, the magical combination of questioning what we know and what we want to know and all the seren-dipity and change that happens in between. Future is to never reach it.

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The Future of Digital Art

Jovana Hitz Text Andrea Forgacs Illustration

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Drones - This is a subject that will certainly spark heated dis-cussions in the office and around the kitchen table.

“In order to control a technology, you have to embrace it.”- Kevin Kelly

Here at kulturspace we like The Ocean Cleanup project as it’s the world’s first economically feasible method to rid the oceans of plas-tic. The Ocean Cleanup’s goal is to extract, prevent, and intercept plastic pollution by initiating the largest cleanup in history.

Daniel Arsham is an American artist currently based in New York City. As a multi-disciplinary artist, he is at the same time an architect, engineer, interior de-signer and sculptor.

What We Like

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The Hyperloop is a conceptual high-speed transportation sys-tem originally conceived by en-trepreneur Elon Musk.One reason we like this project so much is because the Hyper-loop technology has been ex-plicitly open-sourced by Musk and SpaceX.

Design agency Snøhet-ta’s design for the new Norwegian banknotes - an abstract, pixelat-ed artwork inspired by ocean winds - looks like no other money in the world.

Container architecture is bringing affordable hous-ing to the world. Using organic materials and up-cycled shipping con-tainers, this eco-friendly approach offers a plug-and-play housing solu-tion that can be moved and installed almost any-where in the world.

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Ariadne on the Beach

Hannah JudsonMUSEfest Co-Founder and Producer & Performing Artist.

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Thumbtacked to the corkboard above my desk is an image of the ancient Minoan Snake Goddess from the Palace of Knossos. In a full tiered skirt, bare breasted, both arms are raised with each fist wrapped around a wriggling snake.

This goddess was a household deity three thousand years ago, reigning over a paradisiacal Aegean island. Imagine plates of olives, wine flowing from ceramic jugs, and bountiful seafood. We don’t know much about the Minoans, but we do know from the artifacts left behind, they were a contented people, peaceful, not warfaring.

Beaches, seafood, wine, and peace... I keep this an-cient Aegean snapshot not as a relic, but as a pre-amble.

On Friday, November 13, 2015 after dinner I logged into twitter to research trending music hashtags for a current project. I typed #parismusic and then saw #prayforparis. I thought, “What is this?” Both completely surreal, and wholly familiar, I scrolled and followed live the events unfolding just down the A6 from where I live. Accounts pieced together to create a narrative in the 11th arrondissement, on our familiar streets, at our beloved club, and beyond.

My husband and son had been included in plans to go to the Bataclan that night, but those plans, lucky for us, changed. Nothing on twitter, in the media, unwraps the interior mind of the terrorists. It remains baffling, even after it has been explained. In following days, I thought I saw comets falling over our house, until I realized it was the burning exhaust of fighter jets.

The media shows entire populations in transit, spawn-ing medieval witch hunts, pitchforks in Facebook posts. We wring our hands and tweet. Something must be done.

I don’t think any answers are simple, but I do believe at the core we need creative, fresh, visionary leader-ship, and we need women who are fully integrated into government, business, science and the arts. Gender discrimination is at the root of many burdens women face, from poverty and abuse to glass ceilings. The best litmus tests for a society’s level of development, is to observe the treatment of women. How well are we doing here? The absence of women as leaders ne-gates the fuel and vision of one half of our population, as we limp from one catastrophe to the next.

Supporting women in the arts is the most optimistic action for a safer, visionary, balanced and productive global community. This means more career choices, visibility and funding for women in the arts, and it also means allowing fully integrated creative women to respond to the state of the world, to redirect the global backward dialing of history, and to change di-alogue that spurs action toward something better for everyone. It is time to reassign those we identify as powerful.

Women are strong, not as an anomaly, or in magnif-icent cases, but as a general rule. Creative women must be supported, not sidelined in order for society to move progressively into an enlightened, globally sound 21st century.

Fine arts, music, dance, theater, literature, etc., is a mirror and a megaphone. Art speaks for us, at us, and changes us. It is a potential player in the shift we need to make to arrive in a better 22nd century. Women who make art, who speak up and out, who envision, remap, and create should be abundantly present. Supporting women and creativity is the new paradigm that will shift the wartime theater to a different stage.

This is not man’s only darkest hour. It’s one of many, when life’s core pleasures once again seem trite in the face of the mounting decibel level of jets, bombs, aggressions, war cries. The last century has been in constant shipwreck, crashing against the rocks, roll-ing back out, and crashing again. I am hanging on opti-mistically, especially if more of us can take ownership of the vision and voice of our global community. I keep looking at the Snake Goddess over my computer. I’m not just against war and inequality for women. I’m for the Snake Goddess.

Ariadne on the beach. Smartphone, laptop and sketch-book in hand, she is relaxed, powerful and fully en-gaged in her important work - the next big thing.

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Data visualisation and info-graphics are very hot right now and will continue being of sig-nificance for the foreseeable future. Difficult and complex issues are easily digested and it’s just... well beautiful!

The Future Of...We are approaching the tipping point where more and more women are taking their place in the workforce, schools and public life.

This will be a real par-adigm shift which will affect every aspect of life.

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Benjamin Vnuk combines the classical visual lan-guage of photography with a strong contem-porary aesthetic, placing the photographs some-where in between the present and the past, creating a sense of time-lessness.

A.I. (Artificial Intelli-gence) was founded on the claim that a central property of humans - human intelligence, the sapience of Homo sapi-ens - ”can be so precisely described that a machine can be made to simulate it.”

Bots of all kinds - we like them. (Sometimes be-cause of the hilariously unexpected outcomes...)

This is art by a twitterbot. Tweet an image and the bot automagically creates a piece of glitch art from your image.

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Mapping the FutureRecently we held a “Mapping The Future” workshop where we in-vited our friends and colleagues for a brainstorming session on the topic of the future of design. The post-its you see here are what we collectively came up with in a fun-filled evening.

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ai - or artificial intelligence will shape everything in the future, well it’s actually already in place. here two examples - selfdriving cars and platforms for automatic web design. ...and siri of course!

While there is still a way to go and the progress is very uneven-ly distributed, women are on the verge of finally reaching equali-ty in the work-space, at home and in civic so-ciety. This rep-resents a fun-damental shift that will af-fect everything.

Big data and open data will have enormous impact on the future of business, art and de-sign. This trend coupled with automatisation and robots will change work as we know it.

Only businesses, organisa-tions and individuals with the capability to adapt to the increasing pace of change will make it.

in the near future

- thanks to data -

we will see the rise

of “hyper-person-

alisation” of prod-

ucts and services. new models for doing business, raising money, and COLLABO-RATION will emerge. we talk about the sharing economy, crowdsourcing, co-working. kulturspace is a good example of this new way of COLLAB-ORATION and doing business.

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Join us in Fighting for Women’s Rights. There’s still much to do.

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So you think there’s no need for feminism or to campaign for equal rights for women? Then please take a moment to consider the following facts:

Over the past few years there has been a definite shift in awareness concerning the infinite challenges still facing women at every level. In the UK, until recently, women’s magazines generally wouldn’t touch femi-nism, as it was deemed to be passé and uncomfort-able, almost needing to be whispered apologetically and avoided.

Just a couple of months ago across British news stands, the f-word took pride of place in the bold headlines of four glossy magazine covers. A minor vic-tory perhaps, but a definite indication of a change in attitudes.

While I feel encouraged by this rising interest in the usage of the word feminism, I also realise that talk is cheap. It can be divisive and polarising, diverting us from the real issues at hand. Action is what is re-quired, whether it be educational, societal, political or personal. We need to become the change we want to see, by participation and action. Everyone can take responsibility and have a part to play when it comes to emancipation, empowerment and transformation.

This appalling list of gender inequity and injustice could go on, but by now you might have read enough to be convinced that there are several compelling reasons to acknowledge and support the empowerment of women and girls.

Imagine a world where every female can actually realise her right to live free from violence, to go to school, to participate in decisions and to earn equal pay for equal work. For me, these are the essential goals of femi-nism; and ultimately the reason why men and boys must come on board to achieve this vision with us.

From a personal perspective, I am keenly aware of the benefits I’ve received from the generations of women before me. We have all inherited the freedom, privileg-es and rights our great-grandmothers could only have dreamed of and I am indebted to the sacrifice and ded-ication of the suffragette movement, whose tireless work ensured that future generations of women could vote and have better lives and opportunities.

• Women account for two-thirds of all working hours and produce half the world’s food, but earn only 10% of global income and own 1% of property. • Though women make up half the global population, they represent 70% of the world’s poor.• Women and girls aged 15–44 are more at risk from rape and domestic violence than they are war, cancer, malaria and traffic accidents.• At least one in three women around the world have been beaten, coerced into sex or abused in their life-time.• Between 1.5 million and 3 million girls and women die each year because of gender-based violence.

• Between 700,000 and 4 million girls and women are sold into prostitution each year.• 99% of maternal deaths occur in developing coun-tries, with women dying of pregnancy-related causes at the rate of one a minute.• Women account for nearly two-thirds of the world’s 780 million people who cannot read.• 41 million girls worldwide are still denied a primary education.• Globally, only one in five parliamentarians are wom-en.

©The Guardian

By: Annie Lennox

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a world of creative freedomflexibilityworking in the cloudinspired collaborationscreating independently, together

no longer bound by cubicleshierarchy9 to 5 schedulesbureaucracy

insteadthe future of workpresents a landscapeof infinite opportunities

we canbounce ideas around over a game of dartswork on our latest creation while lounging by the poolbrainstorm over skype with creative partners in different continentsmeet, collaborate and build meaningful partnerships through virtual networks

this is our time tocreatecollaborateliberateexperiencecontribute

the future of work is here, now

The Future of Work

Lindy Siu, Text Yorgos Karagiorgos, Illustration

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Fashion Out of Fashion

We’re at a crucial moment in the fashion world - a crossroad, where many designers and consumers are considering leaving this meaningless path of mindless consumption and seek out something different.

Start down a new, calmer path based on real needs and, above all, doing it in a way that is just and sus-tainable for the planet and the human beings involved in the manufacture process.

We have reached a point, where there is no accumu-lation of wealth, but rather accumulation of excess. In many cases, what is being produced is rubbish: clothes that will never be worn and will end up in box-es ... or worn once or twice to be replaced by another fleeting trend within a week. Tons of clothes at laugh-able prices hide unimaginable amounts of wasted nat-ural resources, workers suffering and stress.

This is what we will be leaving behind, rebelling against this madness to make way for a new social paradigm, in which each individual will be perceived through a deep sense of respect for themselves, beyond fashion or stereotypes .

There is a tendency for the return of a taste for more basic, timeless clothes that last in gentler tones in-stead of vibrant and dynamic colours. There is no more

struggle, but collaboration: a classic appeal that is associated with multiculturalism, the contemporary comes together with the rustic and ancient, the aus-tere and essential balances between minimalistic and expressionless aspects and bold and flawed textures.

There is effeminisation of the masculine with feminin-ity becoming stronger and overshadowing weakness and blandness. The masculine is more sensitive and as the woman gains power, the two energies are bal-anced out. The shirt becomes the garment of choice: immaculately white, batiste or satin, oxford , fil a fil or ribbed , everything goes.

The rural is being urbanised and the urban is becoming infatuated with the rustic, rediscovering the worth of the artisan and the manual, almost reaching the prim-itive and ancestral; natural tones are expressed in tar-tain textures and inspired by nature, floral and vegetal, embroidered or printed.

Black is substituted for brown, deep green - for far more earthly blue tones and white appears to be wrapped in an aura of spirituality and modesty.

These are some of the key trends for summer 2007, and now it’s your turn to find your own unique style.

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Elisabeth Muñoz López Analyst of Trends and Sustainable Fashion

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“Show Us Your Type” is a global design initiative that pools designers from around the world to create post-ers for a chosen city.

The contest runs three to four times a year when Na-talie Long and Lisi Badia, the curators and creators of the site, select a city (from Rio de Janiero to Mumbai and, most recently, Reykjavik), and then, designers from around the world get to work.

kulturspace is proud to be the strategic partner for show us your type: berlin revisited 2016 - the lat-est installment of this global typography contest where cities and typo meet. We are honored to lend our expertise in developing the concept, produc-ing the show, and creating new business models and partnerships for this inspiring annual event.

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Our Work

SUYT - Business Strategy & Development and Event Productionkulturspace partnered with SUYT to present the latest installment of a global typography initiative where cities and typo meet. By developing a sustainable business model, charting a course for the future of the programme and laying the foundation for producing large scale exhibitions & events.

International Studio Program - Arts & Cultural ManagementArt and expression is the lifeblood of Berlin. This is why we partnered with Berlin Collective to launch the ‘Inter-national Studio Program’ Affording the opportunity to international artists to increase their exposure in the art community with a focus on developing their practice both artistically and in business terms.

Page 25: Whiteboard Magazine

VeJuice - Web DesignVeJuice is a Düsseldorf-based startup that aims to bring the New York juice-bar experience to Germany. kulturspace custom built their unique e-commence experience, allowing VeJuice to realize their delivery and online ordering goals.

TamTam - Web DesignOur team was commissioned to develop the client’s Squarespace website with a renewed visual brand identity. with a colour palette crafted to highlight tamtam’s bold ambitions and driven personality, the team diligently sculpted a strong web presence for this rising star.

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Ginger Shulick PorcellaCurator & Executive Director, San Diego Art Institute

The kulturspace Foundation, a 501 (c) 3 nonprofit organization founded by kulturspace: The Creative(s) Agency, extends a helping hand to emerging artists, creatives and cultural institutions, using arts and culture as an avenue for urban and cultural solutions.

Advisory Board Highlight

Ginger Shulick Porcella is the Executive Director at the San Di-ego Art Institute. In 2010 she founded Big Deal Arts, an advisory firm providing comprehensive services to aid individual artists and arts organizations with a specialization in artist marketing, curatorial consulting, and grant writing.

Page 27: Whiteboard Magazine

The kulturspace Academy ﹘ an initiative by The kulturspace Foundation ﹘ is dedicated to promoting growth through interactive workshops, collaborative programmes and one-on-one coaching by industry experts.

Workshops & Courses

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