Whitepaper

Augmented Reality Product VisualizationAs many factors are directing the world to move into the digital

space, businesses have started to implement innovative techno-

logies in order to keep up with the fast-paced developments. One of

those technologies is Augmented Reality Product Visualization. This

offers a solution to a variety of problems, such as travel restrictions

or lack of brand awareness.

What is Augmented Reality Product Visualization, and how can it be

of benefit for your organization? Read about Product Visualization,

its opportunities, functionalities and advantages in this whitepaper.

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Meet Recreate Solutions

Recreate Solutions was founded in 2014,

and since then we have been fully dedicated

to utilizing Virtual-, Augmented- and Mixed

Reality for business purposes. With a team

of highly skilled people, we at Recreate use

our expertise to create innovative solutions

for our customers that meet their needs and

business expectations.

Recreate is driven by business improvements

and we can advise you which technology

fits best for your purpose. At Recreate we

take challenges across industries and grow

together with our clients. We offer consul-

tancy, technical developments and advisory

work for the full stack of Virtual Reality,

Augmented Reality and Mixed Reality, all

under one roof.

“Build a better tomorrow, Recreate today!”

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Sales and Marketing

At Recreate, we can help you to add a

new dimension to your products

and services with the use of Virtual-,

Augmented-, and Mixed Reality.

With our expertise, we develop immer-

sive 3D experiences that engage your

customers and create possibilities to reach

your goals.

Engineering

Recreate is focused on providing

customers with innovative solutions that

can be valuable assets for many aspects of

the Product Life Cycle (PLC). The experts

at Recreate develop solutions that fit

your requests and they will deliver pro-

ducts offer an increase of time-efficiency,

employee productivity, and a decrease in

production costs.

Manufacturing

Optimizing productivity with the use of

Virtual-, Augmented-, and Mixed Reality is

something that we are very familiar with

at Recreate. With our expertise, we can

consult you and provide you with a wide

variety of solutions for the manufacturing

process. These solutions enable you to

ensure that the products have the desired

quality. This increases the safety of workers,

minimizes several (operation)costs, and

increases time-efficiency.

Maintenance and Service

We at Recreate provide our customers with

services that create added value to several

company processes. This is achieved by

using the newest technologies that deliver

the best outcome for our customers. We

are focused on providing our customers

with tools for virtual collaboration,

the training of employees and remote

craftsmanshi.

Recreate Solutions through your organisation

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Since many factors are directing the world

to move into the digital space, technological

advancements in Augmented Reality (AR) and

3D technologies have accelerated in demand.

Many forward-thinking companies are using

this opportunity to innovate and adapt their

current business strategies towards long-term

Augmented Reality immersive experiences.

For example, companies are implementing

Augmented Reality Product Visualization to let

customers experience products up close from

their own location.

Augmented Reality Product Visualization offers

a solution to many industries and markets. In

this whitepaper, we will discuss and describe

the opportunities, functionalities and advan-

tages of implementing the use of Augmented

Reality Product Visualization. We will put you on

the right track with tips from successful projects

and existing use-cases.

Are you interested to learn how the use of

Augmented Reality Product Visualization can

help you to:

• create a faster sales cycle?

• increase time- and cost efficiency?

• create more brand awareness?

• minimize the number of return items?

• increase customer engagement?

Then read on!

Augmented Reality Product Visualization offers many opportunities

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Augmented Reality gives businesses the

ability to visualize a real-life 3D model of prod-

ucts in any environment by using the camera

on a mobile device or smart glasses. It can

be applied for any product, including bikes,

doors, clothes, radiators, and kitchens. The

technology can be incorporated into a compa-

ny-branded application or on the company’s

website with the use of Website Augmented

Reality (WebAR)

How does it work?

The technology works by first determining the

actual 3-dimensional space and flat surfaces

of the real environment. It can then place a

3D virtual object in that space and continue

to show the 3D object in real-time while the

viewer moves around their own environment.

For example, when customers have selected

a product, they can go to the application- or

web-based Augmented Reality function to

place the product in their desired location.

This provides that extra dimension to their

future purchase. Augmented Reality shows

products without any physical mockups

and with a level of accuracy and flexibility

not previously possible with other digital

methods.

It’s one thing to be able to see a product on a

screen, it is another to see it within the actual

environment.

What is “Augmented Reality Product Visualization?”

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There are two options for the implementation of Augmented Reality Product Visualization: by incorporating it

into an application, or by incorporating it into the website. These two possibilities both have endless potential

but differ in featuers and applications.

The possibilities of Augmented Reality Product Visualization

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An Augmented Reality tool integrates digital

content into the user’s real-world environment.

It makes it possible for customers to bring

products into their own home. In addition,

the 3-dimensional products can be picked up,

rotated, and scaled with the technology. This

gives the customers a full shopping experience at

home.

Application Augmented RealityBesides Product Visualization, several other

features can be added into an Augmented Reality

application. These include but are not limited to:

• Text

• 2D or 3D animations

• Images and videos

• 3D objects or 3D scenes

• Audio

If customers are interested in the product but are

not sure if it fits their environment, style, or loca-

tion, Augmented Reality product visualization

can be a useful tool for them to make the buying

decision. With the many features and possibil-

ities of an application with the incorporated

product visualization, businessses can bring their

products to the customers in an immersive and

innovative way.

Website Augmented RealityWebsite Augmented Reality (WebAR) makes it

possible to use Augmented Reality without the

use of an application. The tool can be incor-

porated within the website, which makes the

Augmented Reality tool accessible for all. With

this feature, 3D renders of the products can be

created, and the customers can place and move

the products in their homes without having to

download any external application.

The functionalities of WebAR are not as extensive

as the application variant since the tool is acces-

sible through the website and it has to be able

to load on any device. At the moment, WebAR

offers a limited selection of the main features

that are possible in an application. This includes

simple animations, video, and a certain degree of

interactivity. In addition, WebAR supports image

target detection, such as a QR-code, to trigger

experiences.

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“I’m excited about augmented “I’m excited about augmented

reality because unlike virtual reality because unlike virtual

reality, which closes the world reality, which closes the world

out, AR allows individuals to be out, AR allows individuals to be

present in the world but hope-present in the world but hope-

fully allows an improvement on fully allows an improvement on

what’s happening presently.” what’s happening presently.”

- - Tim Cook, CEO, AppleTim Cook, CEO, Apple

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As described before, the use of

Product Visualization makes it

possible to digitally bring your

products to your customers.

However, besides it being a helpful

tool for providing these digital

services, it also offers many more

advantages for businesses and their

customers. We have listed some of

these advantages below.

Enhances customer engagement

Visualizing a product in its environment can

make a huge difference in engaging customers

and making sales. The spatial capability of

Augmented Reality can highlight and prevent

issues customers might have with scale, colour,

and usability. The added interactive ‘try before

you buy’ experience will give consumers a much

easier time comparing items and provide them

with more confidence while shopping online.

Creates brand awareness

Augmented Reality is one of the trending chan-

nels to increase brand awareness. This can be

explained by the fact that it has the personal-

ized characteristics of social media platforms,

yet users interactively experience the content

from a first-person perspective. Using an AR

application makes it possible and effortless for

users to share their experience with the applica-

tion on social media platforms. This can create

even more awareness when friends and family

get interested in trying out the same thing.

Minimizes the return of items

When buying a product that is only seen from

a 2-dimensional perspective, it often happens

that the customer is not compliant with the

delivered product which results in many

returns. An AR product visualization tool offers

the chance of placing and moving products

around in an appointed space before making

the purchase. This provides the customers

with the possibility of finding the product that

best fits in their environment. Due to the fact

that the customers can get a better feel of the

product, and how it looks within their chosen

environment, returns can be minimized.

Increases time- and cost-efficiency

With Augmented Reality Product Visualization,

customers can already experience products

without having to travel to the location of a

store. For many customers, this increases not

only the time-efficiency, but also the cost-effi-

ciency of their purchase.

The advantages of Augmented Reality Product Visualization

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The other opportunities of Augmented Reality Product Visualization

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In addition to the use of Augmented Reality Product Visualization as a tool to bring your products to the

customer as explained before, the solution offers many other opportunities that can be added and utilized.

Some of these examples are listed below.

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Augmented instructions

Some products need instructions for assembly

or when using it for the first time. With the use

of Augmented instructions, or rather Step-by-

step instructions, the assembly can be explained.

When incorporating these instructions, the

product visualization can be further explained.

Customers can receive instructions of the product

and see it being assembled in front of them

without needing a paper manual or the need to

call customer service.

Augmented Product Configuration

Product configuration can take the Augmented

Reality Product Visualization tool one step

further. The configuration feature makes it

possible to let customers configure the products

within the Augmented Reality application. With

the tool, customers can configure the products

in terms of colour, size, and add-ons. Showing

your customers your selection of products is

one thing, enabling them to fully configure the

product is another.

Product discovery

For many companies, trade shows are important

events to let customers discover a new product.

However, due to recent events, these shows

cannot take place and it can be problematic for

many companies to find another alternative

with enough impact. One of these alternatives is

Augmented Reality. With an Augmented Reality

experience, customers can still discover and

experience the new products into great detail

anywhere and anytime.

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Case 1:

Grill Bill is a company that sells barbecues to

customers in the Netherlands. Since choosing

a BBQ is not an impulsive buying decision,

the customer should get a good image of the

difference between the available sizes and of

the materials used. However, visiting the store

in-person is not always possible. To enable the

customers to visit the store at any time at any

place, Grill Bill started to incorporate WebAR

on their website.

With this tool, the customers can see what Grill

Bill’s barbecues would look like in their garden

with the use of their phones, and even share it

with friends and family. They can do all of this

without having to download an application.

The customers can use their phone’s camera

to place the Kamado BBQs in any setting, walk

around them, and experience the barbecues’

structure and colour up close. Providing not

only the customers but also Grill Bill with an

additional immersive experience. With the

use of WebAR, the customers of Grill Bill can

interactively choose their best fitting Grill Bill

Kamado BBQ.

Case 2:

Skantrae has been active for over 40 years

in the Dutch and Belgian door market. The

company has a very wide range of products

and services and operates through a network

of dealers. To offer their customers with an

optimal shopping experience, Skantrae started

to incorporate advanced augmented reality

technologies. The company has implemented

a personal mobile Augmented Reality applica-

tion with which enables users to access more

than 250 Skantrae interior doors.

Users can download a demand-driven app

on their smartphone or tablet. By using the

camera function of the device, they can make

a door virtually visible in their own home. The

user can swift through the Skantrae range

and determine which door, with which type of

glass, and door handle best fits in the envi-

ronment. This enables the dealer or potential

customer can see which door blends well into

the interior and they can get a good impres-

sion of the end result.

A growing number of companies have

already found the use of Augmented

Reality Product Visualization. We will

describe two succesfull case-studies

below.

Augmented Reality Product Visualization use cases

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Using an Augmented Reality Product Visualization solution, busi-

nesses can bring their products into any environment. It provides

opportunities for enhancing customer engagement, creating a

better competitive advantage and brand awareness, and it offers

the possibility of minimizing costly returns. A product visualization

solution makes it possible for customers to view products anywhere

and any time through an application or a website-based solution.

Since many factors are directing the world to move into the

digital space, technological advancements in Augmented Reality

(AR) and 3D technologies have accelerated in demand. Many

forward-thinking companies are using this opportunity to inno-

vate and adapt their current business strategies towards long-term

Augmented Reality immersive experiences. Product Visualization

offers many opportunities for companies in order to provide a

digital in-store experience for customers when

going to the store is not possible.

Summary

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Recreate Solutions RijssenMolendijk Noord 82D

7461JE Rijssen

+31 546 789110

Recreate Solutions AmsterdamDe Entree

1101EE Amsterdam

+31 546 789110

Recreate Solutions VeenendaalNewtonstraat 27

3902HP Veenendaal

+31 546 789110

Recreate Solutions HoloSuiteEvert van de Beekstraat 354

1118CZ Schiphol

+31 546 789110

Recreate Solutions GermanyElsenheimer Straße 47a

80687 München

+31 546 789110

Thank you for your time!

Experts of Augmented Reality Product Visualization Implementation.

Take advantage now!

Interested in the use of Augmented Reality Product Visualization, but do not know where to

start? We at Recreate, have all the required expertise and techniques that you need to implement

Augmented Reality Product Visualization. We can, for example, deliver company-based applica-

tions, WebAR functions, and we can give detailed training on how to use the solution.

Contact us and we are happy to give you a demonstration of the possibilities of Augmented

Reality Product Visualization!

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