Empowering Talents. Engaging the community.

W H I T E P A P E R

Empowering Talents. Engaging the community.

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EXECUTIVE SUMMARY INTRODUCTION / PROBLEM OPPORTUNITY / CHALLENGES / SOLUTION

THE EXISTING LANDSCAPE

WHAT IS BESTMETA BESTMETA FEATURES MAIN CHALLENGES BESTMETA’S MISSION & VISION

BESTMETA ECOSYSTEMPARTICIPANT ROLES HOW IT WORKS - TOKENS & CREDITS / PHASE I - TALENT TOKEN CREDITS PHASE II - PERSONALIZED TALENT TOKENS

EXAMPLE USAGES:GROWING THE ECOSYSTEM

TECHNICAL THE TOKENSLEGAL STATUS OF THE TOKENS

ROADMAP

THE POTENTIAL

TOKEN CREATION (THE BMT TOKEN)

THE BESTMETA TEAM

MEMBERSTEAM ADVISORY

T A B L E O F C O N T E N T S

E X E C U T I V E S U M M A R Y

PROBLEM

INTRODUCTION

1 Estimates from SuperData Research (2016-2019)

The existing esports structure does not provide transparency over the spending of funds, raised through crowdfunding by fans within the community looking to finance events and to support their favourite talents, nor accountability for providing any offering or service in exchange for these funds, which in turn - leaves gamers, fans, content consumers and esports talents dependent on game publishers and main-events organizers.

To illustrate this further, most crowdfunding in esports that yield considerable worth are initiated by major industry leaders and game developers. Community funding produces one off services and ingame content that fans can cherish but the contribution lies, in the end, purely with those collecting.

Additionally, community donations offer no long term financial sustainability to esports talents.

Talents are restricted in pursuing their marketing activities by publishing companies who own the copyrights. The lack of a dedicated system that enables esports talents to be funded directly by the community in return for exclusive interaction and engagement with their fans poses a major barrier in liberating the esports industry from the control of the big companies, which currently dictate the direction of the industry and restrict the creative freedom in the market.

Esports (electronic sports) is a form of competition, which mainly revolves around computer gaming and is one of the fastest growing digital industries in the global economy with an estimated audience of 292 million people (with close to 500 million views on major events streaming), around $892M in earnings (as of end 2016) and forecasted earnings surpassing $1B by 20181.

Coupled with faster broadband, improved access to technological infrastructure and rapid digitalization of new territories around the world, the fusion of esports into mainstream media and to newly discovered mass audience consumption opens a door to a vast, untapped “blue ocean” market, valued at billions of dollars.

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CHALLENGES

OPPORTUNITY

SOLUTION

Blockchain technology enables the basis for creating an ecosystem that will put at its core the “smaller players” of the esports industry, protecting their involvement, funds and interests in the most transparent and secure way, allowing, for the first time, accountability for providing value and services in exchange for funds raised from fans and a new way for talents to reach financial sustainability by tokenizing their brand value.

Decentralizing the status-quo in the esports industry by introducing a new monetization model that will empower individual esports talents and their fans through direct

community engagement, will challenge the power held by big publishing companies and revolutionize the industry by making it more open and accessible to both new audiences and to emerging talents, struggling to succeed but lacking the backing of the industry intermediaries. Building an ecosystem which puts at its center unfiltered interaction between esports community members (talents, celebrities, fans, and teams) is part of the evolutionary step in how esports content will be created, consumed and distributed on a global scale.

BestMeta’s novel concept of tokenizing esports talents’ brand recognition will be implemented on blockchain for the first time, diminishing the dependency of esports talents and their huge fan bases on the major stakeholders of the industry while increasing community interactivity. As a first phase (Phase I), BestMeta platform will enable esports talents to create their own Talent Token Credits, which will incentivize talents to list creative projects and generate fresh content for their audiences.

These Talent Token Credits can be used by fans to purchase goods and services.

Talent Token Credits can be exchanged internally for BMT (BestMeta Token), which is the standardized token of BestMeta platform; awarded to loyal fans that contribute to multiple projects by the talent, and awarded to participants who carry out tasks set by talents within projects such as: moderating pages, managing community, posting content, promotion & marketing).

• Currently existing crowdfunding and donations platforms are available in the community• Unforeseen regulation of cryptocurrency might affect token value• esports talents’ marketing tools require integration with other platforms• Slow integration into the market as the ecosystem branches to new audiences

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As a second phase (phase II) while the ecosystem gains traction, talents which have a proven track record of value contribution to the community will be able to create Personalized Talent Tokens through a process called Initial Talent Offering (ITO). These tokens will be stored on private blockchain networks hosted on BestMeta.

By the instrumentality of the BestMeta platform, talents will be able to tokenize

their brand, receive funds in exchange of the Talent Tokens, monetize their work and reach financial sustainability outside of the currently existing business barriers of the industry, through direct involvement with their dedicated fans, numbered at tens of million. In turn, the talents will be accountable to providing value for the tokens they create within their ecosystem, thus enriching the community with original and exclusive offerings.

T H E E X I S T I N G L A N D S C A P E

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esports is the fastest growing digital entertainment sector in the world, generating a variety of offshoot businesses and gaining new audiences at an exponential rate. The tight knit esports community, which mainly consists of millennials under 35 with full time jobs and relatively high income, has amassed huge numbers of engaged members that already proved their commitment to support the community and its talents (promoters, hosts, teams) by donations and massive scale crowdfundings.

The global esports audience, which at Q4 2017 is estimated at close to 300 million people, a large portion of whom are tech-savvy, early adopters of technology, which no longer consume “traditional” media (TV, radio, newspapers) but rather tend to spend big on digital media subscriptions, hardware and mobile content.

As part of the process of esports becoming increasingly mainstream, traditional businesses’ expenses on sponsorship and advertisements are also increasing, and media rights trade in esports are expected to soar from $50m in 2016 to $340m by 2020, with major non-endemic brands, such as Nike, Adidas and Under Armour joining in as sponsors for professional competing teams, leagues and events.

From a fan’s perspective, esports provides a frame for professionals and amateurs to compete in online and offline tournaments, which draw massive amounts of crowds and viewers. For example, the Intel Extreme Masters World Championship 2017 held in Katowice, Poland, brought 173,000 fans from around the world to attend the stadium event and reached more than 46 million unique online viewers, showing a 35% growth from last year’s event2.

2http://en.intelextrememasters.com/news/intel-and-esl-welcome-173000-fans-at-worlds-biggest-esports-event-in-history/

From a talent’s perspective, whether a content creator, a streamer, a commentator, a professional player, or an influencer - esports provides a stage with a global reach to a dedicated audience, where one can create, gain influence, and engage with a fan base.

From the community’s perspective, esports drive opportunities on a macro scale in creating jobs, pushing technological advancements (both software and hardware), developing new skills, driving the adaptation of new digital entertainment through innovation and creativity, and in the case of live esports events - boosting local economic growth.

The existing structure of the esports industry is far from perfect.

The current ecosystem, in which the main benefactors from consumption of esports content are the large companies in the industry, doesn’t allow for talents to creatively grow independently and for fans to have any accountability and transparency regarding their contributions.

For example, esports talents can’t rely on donations, nor freely pursue their financial security within the esports system, due to their dependency on streaming platforms, such as Twitch, which is a subsidiary of Amazon.

Transparency and accountability in the current system are almost non-existent, with funds raised by the community spent by the main players in the industry without reporting or explaining, leading to game publishing companies to benefit from huge revenue streams without contributing back to the community, despite the massive fundings raised by small community members looking to support its growth. The main source of this problem is rooted in the lack of a dedicated system that enables esports talents to be directly funded by fans within the community, in exchange for exclusive interaction and engagement, which will allow fans to finally be able to influence the direction the industry is growing and gain accountability from content creators, and talents to be able to generate content more freely, without limitations and terms set by the large companies that are currently controlling the industry.

Enter blockchain technologyBlockchain technology is a growing public list of records that are linked and secured using cryptography. Blockchain is typically managed by a peer-to-peer network, which allows secure, transparent, cheap, and efficient method of transactions between participants, without the need for intermediaries and without large entities holding the power and manipulating the system without accountability.

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Blockchain technology is being rapidly adopted by various industries and services, ranging from copyright management and banking, to tracking movement of commodities overseas.

One of the main industries to be revolutionized next by Blockchain technology is expected to be digital entertainment distribution, as it will allow for direct interaction between content contributes and their fans, who consume the content.

BestMeta aims to harness the power of blockchain technology in order to revolutionize the esports industry for the benefit of its community, by enabling a secure, transparent and accountable transaction of funds and services within the ecosystem’s members.

WHAT IS BESTMETA

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BestMeta is a first of its kind, next generation ecosystem enabling esports talents to monetize their brand value through direct peer-to peer interaction with their fan base. It provides a platform for talents to create branded Talent Token Credits as well as Personalized Talent Tokens, which are offered to their fanbase to buy into in exchange for exclusive talent designed offerings.

Talent Token Credits can be purchased on BestMeta.gg, an internal exchange platform that allows community members to buy any Talent Token Credit with BMT (BestMeta Token), which is the standardized currency in the BestMeta ecosystem. It is planned that BMT will be listed on external exchange platforms.

BestMeta’s structure will enforce transparency and accountability across the esports ecosystem, which will cultivate mutually-beneficial long-term relationship between esports talents and the community fans who purchased branded Talent Token Credits or Talent Tokens.

Establishing a platform that hosts decentralized ecosystems, with the purpose of financially rewarding talents and opening a way for them to independently reach long-term sustainability while they committedly engage with their fan base, is the first step in paving a brand new model for interaction and monetization in esports digital entertainment industry.

New monetization model can be further integrated into digital entertainment industry as a whole and various mainstream entertainment venues, enticing celebrities to interact with their followers in a more committed level.

BESTMETA FEATURESA platform where esports talents can create and launch Talent Token Credits or Personalized Talent Tokens for the community to buy into with the purpose of creating a more transparent, secure, and committed engagement environment across the community.

PARTICIPANTS

• esports talents (influential individuals, such as content creators, streamers or professional players with mass social media following and engaged fan base)• Community members (fans, subscribers, followers of individual talents or teams)• Sponsors (large brands, such as Red Bull, Twitch, MSI, Pepsi)

MAIN USAGES

• Crowdfunding and tokens exchange.• Creation of individual closed ecosystems for talents and their engaged audiences.• Access to exclusive content and events• Purchase talents’ branded merchandise• Participate in community events and exclusive talents’ projects.• Peer-to-peer interaction between members.

PORTALS

• Token Generation Gateway (TGG)• Community Portal• BestMeta exchange platform

BENEFITS

• Empower esports talents through revenue independence• Remove power from large companies (game publishers and streaming platforms) and place it in the hands of the community• Establish a new model of monetization through tokenization of talents’ brand recognition• Enable direct engagement between talents and their fanbase, generating a dedicated, long-term relationship, enriching the entire community• Enforce transparency of transactions between community members.• Enforce accountability for services to be supplied in exchange for tokens

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MAIN CHALLENGES EXISTING CROWDFUNDING & DONATIONS PLATFORMS

Crowdfundings and donations are a common way for fans within the community to help their favorite esports talents. However, these contribution models severely lack in transparency, don’t provide any accountability, offer no sustainability to talents, and serves no engagement benefit to donors from the community.

UNFORESEEN REGULATION

Tokenization via ICO is an emerging financial tool and as such might be affected by regulations in the future. To mitigate risks, the Best Meta Token (BMT) is developed under the strict supervision of expert lawyers, following forecasted regulations and existing security protocols.

INTEGRATION WITH OTHER PLATFORMS

To increase exposure for their tokens and offerings to the community, talents need to integrate their marketing tools with other platforms (social network accounts, streaming platforms, etc.). BestMeta has developed applications and API’s dedicated for this integration through various channels.

SLOW INTEGRATION INTO THE MARKET

Though considerably a huge digital entertainment venue, with an estimated audience of 300 million, esports is still a niche sector of the entertainment industry that’s growing. The digitization of more territories around the world, combined with faster broadband, constantly improving technological infrastructure, and a steady shift of younger generations from mainstream media to alternative online sources, show an ongoing penetration of esports into newly discovered segments of mass audience consumption.

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BESTMETA’S MISSION & VISIONBestMeta’s mission is to empower esports talents by enabling the community to directly interact with their favorite industry talents and work together towards generating fresh content and events without the need for intermediaries. This will enrich the community with more original offers, help new talents to break through existing entry barriers, and allow “small players” in the community to have accountability for their financial transactions within the esports industry.

Embedding BestMeta’s platform with blockchain for the first time will act as a facilitator in the next evolutionary step of the esports industry towards decentralizing the existing structure of crowdfunding, donation payments, and content distribution. This will help transform the industry into a more transparent, secure and fair marketplace, with direct engagement between community members in general, and between talents and fans in particular.

Using BestMeta’s solution for tokenization will lead to an ecosystem free of intermediary barriers and a truly transparent marketplace, enabling talents to create without restrictions and fans to be part of the content creation process and to participate in specialized events of the community.

The BestMeta ecosystem will allow talents to reach new audiences while strengthening their brand name, monetize through new digital revenue streams, restore ownership of their content with the freedom to create and initiate new events, and most importantly - engage directly with their fans, who will benefit from access to exclusive content supplied by their

selected esports talents and from the power to influence the nature and the direction of the industry, by having talents accountable for the crowdfunded funds.

The vision behind BestMeta is to revolutionize the way esports talents connect with fans in the community, leading to a fairer industry, free of intermediaries involvement, enriched with creative talents and flow of fresh content, both online and offline.

A disruptive concept that will transform the esports industry

The global esports market revenue is expected to reach around $1.5 billion by 2020, and under the current system the main beneficiaries will be large companies who control the industry, such as game publishers and streaming platforms held by giant companies like Google and Amazon.

BestMeta will pave a new commercial infrastructure that will help advance the growth of the esports industry and reach new audiences by directly connecting talents and their fans, who are committed to engaging with each other for the common benefit of the community. Besides hosting the ecosystems supporting the Personalized Talent Tokens and the token exchange, BestMeta strives to position itself as the biggest network of brands in esports and the main source for tools and services that will propel the industry further into mainstream audiences.

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PARTICIPANT ROLESesports is a dynamic industry, birthed from a dedicated niche community, it is now becoming a global mass audience market, creating a sport scene which although resembling the more mainstream sports system, is still holding strong community involvement and dedication to contributions at its core.

TALENTS Content creator, streamer, contributor, influencer, commentator, professional player, and any influential individual with mass social media following and engaged fan base related to the esports community.

CONTENT CONSUMERS

Fans, dedicated followers, subscribers, team supporters, and anyone with an interest in consuming esports content, following and engaging with influencers and talents.

SPONSORS

Global companies and brands putting increasing focus on sponsorship of esports groups and events in exponentially growing budgets. The BestMeta ecosystem enables sponsored talents to engage with fans in countless new ways, increasing exposure and loyalty to the brand.

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BESTMETA ECOSYSTEM

TOKEN CREDITS AND PERSONALIZED TALENT TOKENS

Token Credits and Personalized Talent Tokens are based on BMT as their base value. As the demand for the Token Credit and Personalized Talent Tokens rise, this boosts and drives the value of BMT across the BestMeta platform.

In order to launch a Personalized Talent Tokens campaign, talent will need to have successfully completed projects which raised at least 100,000 BMT as a threshold.

The economy of the BestMeta ecosystem is fueled by two types of cryptocurrencies:

BMT (BestMeta Token), which is used as the base internal currency for all functions within the ecosystem, and Personalized Talent Tokens, which are created by different esports talents within the platform and used as the currency for each talent’s personal ecosystem hosted within BestMeta.

In addition, Talents can create Token Credits which can be sold to the community in exchange for BMT. Talents that are interested to create their own Personalized Talent Token must first pass a threshold set to safeguard the transparency and the accountability of talents to their fan base. After reaching the threshold, talents are allowed access to create their own branded token, which is hosted on the BestMeta ecosystem.

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HOW IT WORKS - TOKENS & CREDITSBMT, Talent Token Credits and Talen Tokens are intended to be used by their holders only for its designated purposes. Number of such purposes may be increased over time, including, but not limited to, by means of adding new services and features available in exchange for the tokens/credits. However, BestMeta team do not promise or guarantee that it will make any efforts in order to imbue the tokens/credits or the BestMeta platform with greater utility or to develop more sophisticated functionality thereof beyond that is strictly provided in this White Paper.

Phase I - Talent Token Credits

Participating talents on BestMeta can create Talent Token Credits. Talent Token Credits are available for purchase with BMT (BestMeta Tokens), rewarded for loyalty, or awarded for maintenance contribution. Received BMT are used by talents to finance their projects through various promotional events. The offering value and the exchange rate of the Talent Token Credits are set by the talent.

For example, Talent lists an exclusive event on BestMeta. Upon listing the event, the talent will define the total amount of BMT he needs in order to fund the project, the ratio between BMT and the Talent Token Credit, and the offering that be supplied in exchange for the Talent Token Credit (the service that holders of the Talent Token Credit will receive).To provide transparency and accountability, milestones will be defined to guarantee the talent fulfills the declared offerings, and a clear plan of how the BMT allocation will be spent on the project will be displayed publicly.

Talent Token Credits can be used to participate in exclusive events, purchase talent’s merchandise, join special restricted access venues (such as Q&A or “behind the scenes” with the talent), and other service offered made available by the talent.

Community Tasking:

Users will also be rewarded for contributing in talent projects in following capacity:

• Carry out tasks set by talents within their projects • Consistent contribution to the talent across multiple projects

Loyal participants will earn rewards in form of talent token credit (algorithm determined by the platform) which can be spent across talent offerings or rewards.

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Detailed use case:

1. Talent: Toby Dawson 2. Project name: Well Played 3. Project description: Game panel show with 10 esports guest talents, hosted by TobiWan. 4. Project Goal Raise: $60,000 / 100,000 BMT ($0.6/BMT) 5. Token Credit creation: 100,000 (1 BMT / 1 TobiWan credit / $0.6) 6. Raise deadline: 28th February

Fund Allocations:

• $30,000 / 50,000 BMT / 50,000 Token Credits - Studio hire, equipment, stage • $10,000 / 16, 666 BMT / 16, 666 Token Credits - Post production, Staff hire • $15,000 / 25,000 BMT / 25,000 Token Credits - Guest talents fees + T&A • $4,000 / 6,666 BMT / 6,666 Token Credits - merchandise • $1,000 / 1,666 BMT / 1,666 Token Credits - Community Tasking*

• Research + creative scripting - 166 credit (1 user) • Graphics design for project - 200 credit (1 user) • Administration & project coordinators - 300 credit (3 users) • Promoters - 600 credit (3 users) • Content creation - 200 credit (2 users) • Translations - 200 credit (2 users)

Conditions:

• If stated goal raise is achieved - project will initialise • If goal raise is not achieved, funds will be returned to community users

Token Credit offerings (examples):

• 10 Token Credits - Receive a digital compendium • 15 Token Credits - Get listed in the Well Played end credits • 20 Token Credits - Receive Well Played merchandise designed by talents on the show • 25 Token Credits - Receive limited edition merchandise designed by talents on the show • 30 Token Credits - Obtain early access to show release + exclusive behind scene content

* Community Tasking are carried out by members of the community in return for Toby Token Credits. Members can apply for task roles, and talent can approve request. Token Credits allocation within this task is as follows:

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• 35 Token Credits - Gain access to coaching sessions on commentary • 40 Token Credits - Livestream appearance on show • 200 Token Credits - get ticket to attend Well Played live (limited)

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Phase II - Personalized Talent Tokens

As a second phase, and adding another layer for esports talents to gain independence and more embedded interaction with their fans, participating talents on BestMeta will be able to create Personalized Talent Tokens through ITO (Initial Talent Offering).

These tokens will run on enclosed networks hosted within BestMeta. In order to raise the demand for their Personalized Talent Tokens, talents will be motivated to generate value for their fans. They can do so for example by hosting exclusive tournaments only available to fans holding the corresponding Personalized Talent Token, build daily competitions, series, leagues, live stream events, and countless promotional venues.

PLATFORM ECOSYSTEM:

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PLATFORM ECOSYSTEM: BMT can be transferred between participants, gained by taking contributing actions (mining), used in the platform’s rewards store, exchanged for Talent Token Credits or Tokens, and allow participation in all components of the ecosystem, including:

• Access to exclusive talent merchandise (such as exclusive talent artworks, talent signatory merchandise, digital assets owned by talent, etc.) • Access to BestMeta hosted live esports content and streaming events • Access to exclusive hosted events with talents • Contribution donations • Purchase Talent Token Credits.

Use Case of Personalized Talent Tokens by token holders:

i) Content Creation through talent token:Talents will use Bestmeta platform to fundraise to create unique contents for their communityCase Study: Well Played - TV gameshow with gaming talentsKind of video content: TV show series, documentaries, biographies, Podcasts, Tutorials + more. Potential partnerships - Netflix, Amazon Prime, iflix, Hula + other Video On-Demand (VOD) digital platforms + Airlines (Emirates), ESPN, SkyTV

ii) Launch Esports Tournament through talent token:Talents will use Bestmeta platform to fundraise and run their own online/offline tournament with their fans & communities.Professional teams will host tournaments to scout new players.As the tournament advances forward, this will automatically unlock exclusive talent merchandise to the audience to purchase. Purchases can only be made with the talent tokens.

Example:Team X makes it to quarter final: Store unlocks TeamX Shirts (100)Team X makes it to semi final: Store unlocks TeamX signed sweater (50)Team X makes it to final: *** more expensive exclusive meet & greet *** A day of practicing with the team *** more rewards the community requested

iii) Community Prizepool through talent token:Community contribution directly to team prizepool on Bestmeta75% of contribution goes to acquiring team tokens for the buyer’s chosen team25% of contribution in BMT goes into the communal prizepoolCommunal prizepool can be:Split between the top 3 teamsDonated to charity of winning team’s choice

iv) Reward Store through talent token:Talents will work with & build portfolio of exclusive goods or services (digital or physical) for their fans in the Reward Store.Goods or services can be purchased with BMT or talent tokensLimited Edition or rare items can only be acquired with talent tokens

GROWING THE ECOSYSTEMThe esports industry is a nascent sector of the entertainment industry and the fastest growing one. It is filled with opportunities that are being discovered by fans, investors, brand companies looking for new massive audiences to approach, and legacy media that are investing into it.

Esports has distinct attributes when compared to mainstream entertainment sports, with its most prominent advantageous feature being its audience segmentation; skewing towards extremely high value, mostly millennials, who are highly educated, have a higher than average income, and tend to spend towards software, hardware, merchandise, and digital content.

For an ecosystem to be successful over time, it must contain incentives for its participants in order to propel its sustainability and growth. It is expected that such sustainability and growth will be driven by necessity to use BMT tokens, which are limited in supply, in most of the transactions within the ecosystem.

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THE ECONOMYBMT is planned to be listed on external exchanges and are transferable and convertible. Talent Token Credits can be purchased and used only within the BestMeta platform in exchange for services and goods.

Personalized Talent Tokens will be recorded on private blockchain ecosystem.

Talents are incentivized to be part of the BestMeta ecosystem as it allows them to gain independent long-term financial sustainability and increase their influence across the esports industry through new tools of development of their projects, engaging with their fanbase, and generating personal events and promotions outside of the currently existing borders. Another factor that will incentivize talents is that the more influential they become within the ecosystem, the more in-demand their Personalized Talent Token (and by associates, the BMT token) gets.

Fans are incentivized to join the ecosystem and to engage with their esports talents as it offers them access not only to exclusive content by their talents and closed LAN competitions, but also a more direct line of communication with their favorite talents, a way to contribute and affect the expansion of the esports industry by making it more decentralized, and a possibility for new talents in the industry that are not backed by large corporations to emerge.

BestMeta aims to provide a full range of services and tools surrounding esports, from a platform that strives to decentralize the current system and liberate talents from the hold of large game publishers so they can freely create, to complete agency services providing turnkey solutions for talents to tokenize, get sponsorship and reach new audiences.

THE COREThe BestMeta platform and the independent ecosystems operating within it, that were created by talents, will interface via industry standard technologies, including blockchain, BigData, Machine Learning and AI. The development of the system will be conducted with Angular, jQuery, Bootstrap, MongoDB, Amazon Cloud technologies, and Node.js. Any new tools that will become available during the development process that will prove efficient, will be considered as well. From a system architecture perspective, the root of the ecosystem will include machine learning algorithms based on viewers following preferences, gamers ranking, and tournament statistics

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TECHNICAL

ARCHITECTUREThe system is will be based on microservices to provide better scalability. At the root of the BestMeta ecosystem are the machine learning algorithms based on viewers, preferences, gamers ranking, and tournament statistics. BestMeta team is creating a distributed system with decentralized storage to achieve optimal Transparency, Scalability, Redundancy, Security, and High Availability.

BMT transactions will be stored into Ethereum blockchain, while Talent token will be created and stored on an internal,private BMTExchange module. This schema enables customers to purchase BMT and no cost for TT transactions due to been performed on internal exchange.Other data, such as tournaments registrations, are stored in the Redis cluster, an in-memory database technology with horizontal auto-scaling and distributed in-memory replication.We aim to build interoperating distributed system and follow API first principles for a distributed architecture. Easy to use, public and well-documented APIs would serve as a community boost. Open API will ensure integration with third-party gaming and streaming services, that were used in the esports industry, like Twitch and Discord chat.

COMMUNICATIONThe following approaches have been applied for communication between system modules and for 3rd party services:

• Publish/subscribe messaging model • REST API - secured by an HTTPS protocol and IdentityServer authorization • Token authentication for API usage • Internal API will be different from Open API to ensure the proper security level.

AWARDS

Talent Award Engine is responsible for reward logic in the system. Within a talent’s own ecosystem, a talent can create various awards to endorse supporters with smarts-rules and conditions. Reward logic will work inside the selected Talent Tokens pool.

BMTExchange

The BMTExchange is a system module with corresponding web-page and UI, where users can exchange currency/tokens, implemented as an internal web module of the system.

BMTExchange is an internal standard crypto-exchange for create, storage and exchange of talent tokens. The module will process all the buy/sell requests for different talent tokens. BMTExchange will be use Ethereum blockchain through API calls for buy and sell of BMTs. , The module will process all the buy/sell requests of the talent token and exchange of different Talent Token types.

Fans in the community and talents can acquire BMT token with fiat and cryptocurrency and keep their tokens on internal (BMT and TT) or external (BMT only) crypto wallet.

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BMTStore A community based tool store where talents’ merchandize and awards can be obtained.

• Tools marketplace - free and paid tools are listed and made available for setup; • Verification process to avoid malware and other risks; • Escalation process to freeze the deal and ask Authority to resolve the conflict;

TOURNAMENT FRAMEWORK AND TOURNAMENT MODULESSub-system used to control the lifecycle of tournaments.Tournament managers create tournament brackets and assign teams to specific tournament server. They are able to enable games integration, connect it to streaming service, invite viewers and collect funds by using a set of rules.

• Integration module ensures integration state with the games and streaming module • Unique ranking algorithm build teams from solo entry by special player’s attributes

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SECURITYTo achieve the best balance between security and transparency, BestMeta will use industry standard technology. The communication is protected by HTTPS and provides authentication and secure communication between client and server. The access to different platforms’ components will be granted by the OAuth2 authorization protocol by IdentityServer, and the blockchain itself will serve as guaranty for transparency of all token transaction history.

USER VERIFICATIONEach BestMeta member will be verified by internal KYC process with the dedicated scoring system to avoid any case of fraud or cheating and to ensure his/her details are real. Only verified and approved members will have the ability to use BestMeta system, create their talent eco account, view talent and participate in the tournaments as a gamer or viewer. The identity server will authorize and grant access only to the relevant platform’s modules and permissions validation will be applied.

DATA PROTECTIONNo sensitive data will be stored in a plain mode. The passwords are hashed with MD5 hashing algorithm. BMT user’s sensitive details will be encrypted with RSA. Replication and disaster recovery policy will protect tournaments, payments and user data from being lost.

THE TOKENSThe BestMeta ecosystem is based on an open source cryptographic token named BMT, which is transferable, fungible, can be used for the creation of Token Credits and Personalized Talent Tokens.

Talent Token Credit is a non ERC-20 token which is created by talents. The Talent Token Credit is not available on external exchanges and can only be purchased with BMT or traded with other Talent Tokens on BestMeta’s internal exchange platform.

Personalized Talent Token is created by talents as the currency of their independent ecosystem (within the BestMeta platform). The Personalized Talent Token can be purchased with BMT, fiat money, other cryptocurrencies, or traded with other Talent Tokens on the BestMeta platform.

Personalized Talent Tokens carry transactional functionalities, which are specified by the talent during stage of their creation, and can also be used as a form of payment by the talent in exchange for services received from the community, for example - administrative assistance supplied by members of the talent’s ecosystem.

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BMT is expected to be listed on multiple external cryptographic token exchanges in order to give an opportunity to openly buy them for those who want to take advantage of participation in the BestMeta ecosystem, and to sell them for those who would like to exit the ecosystem.

However, the BestMeta team is not responsible for nor does it pursue the circulation and trading of BMT on the market. Trading of BMT will merely depend on the consensus on its value between the relevant market participants, and no one is obliged to purchase any token from any token holder, not does anyone guarantee the liquidity or market price of the tokens to any extent at any time.

It should be noted that legislation in certain countries, such as the United States of America and People’s Republic of China, may prohibit the sale of the tokens to the residents of those countries. When buying BMT, the purchaser should be aware of the restrictions on their subsequent sale and thereby obliges to follow our instructions and/or those of the cryptographic token exchange when such purchaser resells his tokens to other users.

LEGAL STATUS OF THE TOKENS:

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BMT, Talent Token Credit and Talent Tokens do not grant participation in the BestMeta company or its assets. The tokens/credits do not provide their holders with any ownership or other interest in BestMeta company. Acquisition of the tokens/credits does not present an exchange of cryptocurrencies for any form of shares in BestMeta company or the BestMeta company’s assets, including intellectual property. The tokens/credits holders are not entitled to any guaranteed form of dividends, revenue distributions, and voting rights.

BMT, Talent Token Credit and Talent Tokens do not represent a loan to the BestMeta company. The tokens/credits do not provide their holders with any ownership or other interest in BestMeta company. Acquisition of the tokens/credits does not present an exchange of cryptocurrencies for any form of shares in BestMeta company or the BestMeta company’s assets, including intellectual property. The tokens/credits holders are not

entitled to any guaranteed form of dividends, revenue distributions, and voting rights.

BMT, Talent Token Credit and Talent Tokens are not securities in any jurisdiction. The tokens/credits do not provide their holders with any ownership or other interest in BestMeta company. Acquisition of the tokens/credits does not present an exchange of cryptocurrencies for any form of shares in BestMeta company or the BestMeta company’s assets, including intellectual property. The tokens/credits holders are not entitled to any guaranteed form of dividends, revenue distributions, and voting rights.

BMT, Talent Token Credit and Talent Tokens are not securities in any jurisdiction. This White Paper does not constitute a prospectus or offer document of any sort, is not intended to constitute an offer of securities or a solicitation for investment, does not pertain in any way to an initial public offering or a share/equity offering, and does not

pertain in any way to an offering of securities in any jurisdiction. The tokens/credits are not intended to be marketed, offered for sale, purchased, sold, or traded in any jurisdiction where they are prohibited by applicable laws or require further registration with any applicable governmental authorities.

BMT, Talent Token Credit and Talent Tokens do not represent any other financial or investment instrument. In particular, the tokens/credits are not and shall in no case be understood, deemed, interpreted or construed as: (i) any form of financial derivatives; (ii) any commercial paper or negotiable instrument; (iii) any form of investment contract between the relevant holder and any other person; (iv) any commodity or asset that any person is obliged to redeem or purchase; (v) any note, debenture, warrant or other certificate that entitles the holder to interest, dividend or any kind of return from any person; (vi) the rights under the price difference (margin) contract or any other contract whose purpose or its

intended purpose is to ensure profit or avoid losses; or (vii) structural units in the collective investment mechanism or in the institution of joint investment, including trusts and investment funds.

BMT, Talent Token Credit and Talent Tokens are not currencies in any jurisdiction. The tokens/credits are not currencies issued by any central bank or national, supra-national or quasi-national organization, nor is it backed by any hard assets or other credit.

BMT, Talent Token Credit and Talent Tokens are non-refundable. Unless otherwise is provided by applicable legislation or strictly set out in the legally binding documentation on creation and distribution of the tokens/credits, BestMeta company is not obliged to provide tokens/credits holders with a refund for any reason, and tokens/credits holders will not receive money or other compensation in lieu of the refund.

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SMART CONTRACTS USAGES

• Creation of Talent Token Credit • BMT to Talent Token Credit conversion • Transparent history of creation of, and transactions with Token Credits • Community Tasking to each talent project • Historical transactions are open for all users to view • User participation level to determine loyalty in talent token credit • If conditions of project are not met, funds are returned to users

2017 June: BestMeta project is born. Formation of team members & project development kick off.

2018 January: BestMeta project announcement. Follow our social media channels to join the BestMeta conversation from day one!

2018 February: BestMeta Token Sale:15th February - 15th March private pre-ICO15th March - 1st April public pre-ICO1st April - 31st May (ICO) Public token sale

2018 April: Platform DevelopmentBestMeta Platform, talent portal and community portal development kick offBestMeta Reward Store opens - BMT allows community to acquire exclusive talent merchandiseBestMeta host livestream sessions with esports talents & interactions with BMT

Q3 2018: BestMeta platform: TestingExtensive testing of platform to closed group of talents & audience for feedback, evaluation & implementation.

Q4 2018: BestMeta platform go-live: Esports talents to launch their projects on the platformCommunities are able to exchange BMT into talent token credits to participate

ROADMAP

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THE POTENTIAL

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Esports has exploded in popularity in recent years, reaching to massive audience globally which is estimated at more than 292 million people in the end 2016, having a revenue forecast estimated at more than $1B by 2019, and creating a variety of related businesses and services supporting and benefiting from the industry.

The most prominent fixtures in the esports industry are its individual talents (content creators, promoters, competitive gamers, and influences with massive following on social media), who have driven competitive video gaming into becoming a prominent and exponentially growing force in global digital entertainment consumption.

These Talents are the public figures in the community, yet they are restricted in the ways they can push the industry even further by barriers placed in their way by the centralized characteristics of the esports gaming.

BestMeta is intended to create new methods of financial benefits for all users within the community, whether to talents, which will be free to pursue further growth and influence by tokenizing their brand value, or to community members that will be be able to search and consume content directly, in a transparent way, without big industry companies profiting on their backs and most importantly - will finally have accountability for their investments into the community and their favorite talents.

Considering this niche market is valued at more than $1B, that its current audience is already close to 300m in size and expected to grow, and that the core of the audience is a well knit community which tends to create and maintain sponsored events and talents in order to facilitate its further growth, BestMeta’s ecosystem offers a way to tap into a lucrative industry which according to all independent forecasts, show only signs of significant expansion.

TOKEN CREATION (THE BMT TOKEN)

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To develop the BestMeta ecosystem, 40.000.000 tokens (BMT) will be offered in a sale event in a set price (in ETH), and the distributed BMT tokens during the sale event will constitute the total amount of available liquidity.

The funds received in exchange for BMT will be used to further finance the development of the BestMeta platform, its smooth operation according to the roadmap, and to recruit additional strategic partners to help with the ecosystem’s growth.

BESTMETA TALENT FUND

20% of the funds raised during the sale will be allocated to the BMT Talent Fund, dedicated to assist emerging Talents to break through and launch their creative projects. Talents can apply to the talent pool to receive funds for their proposed project. All project applications are listed under New Talent Discovery page and will receive community upvoting on monthly basis. Project with the most upvotes, community posting and talent response to community FAQ will receive access to from the Talent Fund to launch project.

The funds received in exchange for BMT will be used to further finance the development of the BestMeta platform, its smooth operation according to the roadmap, and to recruit additional strategic partners to help with the ecosystem’s growth.

TOKEN ALLOCATION• 40% Token sale• 15% Founders Reserve• 15% Talent Aquistion• 20% Company Reserve• 10% Team & Advisors

BESTMETATOKEN ALLOCATION

40% Token sale

15% Founders Reserve

15% Talent Aquistion

20% Company Reserve

Founders and the core team have a 24 month vesting period to fulfill.

10% Team & Advisors

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FUNDS ALLOCATION (3 YEAR PROJECTION)• 30% Operations and partnerships developments• 30% BestMeta Development• 20% Marketing• 20% Talent Fund Pool

USE OF FUNDS

30% Operations and partnerships developments

30% BestMeta Development

20% Talent Fund Pool

20% Marketing

BestMeta grew from gaming and esports and is now aimed to be a specific platform dedicated to the nuances and requirements of the esports industry and the gaming community.

The business development of the ecosystem is led by veteran figures of the esports industry and high profile talents, that are familiar and experienced with all aspects of the industry, from both a talent and a fan perspectives.

MICHELE PESCEO • Linkedin

19 years active in the games business with focus on managing teams from A to Z and extensive experience in game project funding. Michele served 5 years as COO and shareholder at Slightly Mad Studios and was in charge of full funding projects such as projectCARS, Red Bull Airrace and World of Speed.

At Slightly Mad Studios he managed successfully the turnaround in 2012 and established partnerships with RED BULL, BANDAI NAMCO and mail.ru. The largest financial contributions came from companies such as mail.ru, german media and family office funds. Michele successfully managed an IPO on Frankfurt Stock Exchange.

He brings along specially experience in European and Asian markets and was based 5 years in Singapore. He served for PwC experience center in evaluation of several game companies.

Michele started his career in the games industry as advisor to the Managing Director at Pro7/SAT1 the largest private TV network in the german speaking countries (GSA)

THE BESTMETA TEAM

AMY YU Managing Director • Linkedin

Founder and CEO of Varsity Games - an esports organization with the vision to develop a commercially sustainable ecosystem aimed at the university sector with the purpose to drive positive social change. Getting Varsity recognized by BAFTA (British Academy of Film and Television Arts) and UKIE (entertainment trade body in the UK) is an official stamp for Amy’s strong position and capabilities within the esports industry.

TOBY DAWSON (TOBIWAN)Esports Director • Twitter

A veteran of the esports world, Toby has been involved in the industry since 2003 and gained reputation as an integral part of the industry’s progression from infancy to the mega business it is today. One of the most established play-by-play casters in the world and a leading commentator for the esports international global tournaments, commanding prizepool of $24M in 2017.

ALEXEY RATNERCompliance Director • Linkedin

With more than 12 years of experience in strategic and technological for international project, 6 years of which at Price Waterhouse Coopers in Germany overseeing numerous successfully completed high-tech projects for brand names companies such as BMW, Bayer, and Cognizant Technology Solutions, Alexey brings valuable and proven experience in implementing innovative high-tech operations.

ARMAN GALCTO • Linkedin

Arman has over 15 years of experience in the computer software industry, and was an integral part of the succeeded of many projects in Online-Trading, Gambling, and Marketing.

ARSENIY STRIZHENOKMarketing Director • Linkedin

A Blockchain enthusiast and expert. ICO, blockchain advisor at LAToken, Playkey, AB-Chain. More than 5 years of hands-on experience in IT and marketing, as well as in co-organizing international Blockchain events. Blockchain advisor of East-West digital news

DENIS TOLSTASHOVBlockchain Architect • Linkedin

Denis has been involved in the commercial software development industry since 1999 and holds a proven track record of successfully delivering more than 80 products. He is the CEO and co-founder of Wimix LLC, and been part of 4 blockchain developments on a technical expert role.

ERDOAN VELIEVChief Architect • Linkedin

Chief architect with 10 years of experience in the online gaming and financial trading industry, specialized in software development, design and architecture.

MIKHAIL TABAKOVFinance Director • Linkedin

Mikhail has over 7 years experience working in some of the largest financial institutions, such as Citibank UK, as well as managing financial strategy for the leading Russian investment bank Troika Dialog (Sberbank). On top of that, Mikhail managed strategic projects with a focus on risk management and corporate governance at Ernst and Young, providing him with full gamut of financial skills.

DENIS PERFILYEVUI/UX Designer

Denis is an experienced UI/UX designer with more than 12 years experience in creating user-friendly and aesthetically pleasing designs.

VICTOR BRUSSERDev Ops

Viktor is an experienced team leading software engineer, with more than 15 years in development of next-generation technologies and a track record or numerous implemented eCommerce projects.

ALEXEY FARBERAlgorithms Consultant • Linkedin

Alexey has more than 20 years of technological leadership of R&D teams in complex algorithmic software and machine learning for industrial applications. 10 of which in running operations for complex financial applications, trading robots and gamification of trading. Alexey is CTO and founder of Alfa Algorithms, which focuses on the development of blockchain trading and analysis applications.

RENÉ (CELDRIC) OMLORCommunity Manager • Twitter

René has been managing gaming personalities networks for several years now, ranging from moderation to creative developments.

SHAWN BRIGGSCreative • Linkedin

Shawn gained his creative and design experience during his work for major global media houses, including ITV, Fulham FC, and Ink Global. With a degree in TV & Film production, and being an award winning filmmaker, Shawn is a valuable creative asset.

ALEX YASTREMSKILegal Counsel • Linkedin

Alex is General Counsel at Bitfury Group, based in San Francisco, California, and the former Counsel at Bingham McCutchen in New York. Alex is an expert legal advisor on Cryptocurrency and Initial Coin Offerings, and greatly knowledgeable on matters of Anti Money Laundering.

ANDREW J. CHAPINICO Advisor • Linkedin

A blockchain entrepreneur and writer, Andrew launched BenjaCoin, a crypto token to power the Benja merchandise ad network, and introduced token concepts to many of the largest consumer brands in the United States, including Nike, the National Football League, and Patagonia. Andrew is also a regular contributor to Hacker Noon and OBSERVER, wrote the «Art of the Initial Coin Offering” book, and currently acts on advisory role for a number of token projects.

MANAN MEHTA Crypto & ICO Advisor • Linkedin

CEO at infinite assets, and a Venture Partner with Seedchange, Manan is an Advisor to ICOs such as PundiX, Elpis Investments and CannaSOS, and an active proponent of self-regulation by the ICO industry.

ADVISORY

ALEKSEY STUDNOVBlockchain ADVISOR • Linkedin

CTO of Izetex, Aleksey is a Blockchain teacher in Moscow Business School, with over 20 years of software development experience in American hi-tech startups. Aleksey’s current focus is development of blockchain architecture and decentralised applications.

MICHAEL GOLODTechnical advisor • Linkedin

Michael has more than 15 years of executive experience in the development of software products and operations, most of these years holding senior leadership positions at the gaming industry. He was also the CEO of TradoLogic, a world leading fintech software provider, and is now a Co-Founder at Crowdwiz.io