who are they? an overview of the generational characteristics december 2006 brookdale community...
TRANSCRIPT
Who are they?
An overview of the generational characteristics
December 2006Brookdale Community College
Generations
Why?
These groupings provide for a defined target market.
The target market data are used in the creation and marketing of products and services.
Population Trends
Population Trends
Population Trends
Population Trends
What’s the link?
Depression
b. 1912-1921
WWII
b. 1922-1927
Post-war cohort
b. 1928-1945
Baby Boomer I
b. 1946-1954
Baby Boomer II
b. 1955-1964
Gen X
b. 1965-1978
Millenials (Y)
b. 1979-1995
Cohorts – Monmouth County
World War II
World War II
W.W.II & Post War
Baby Boomers I
Baby Boomers II
Boomers
BoomersBoomers
Generation X
Generation X
Gen X
Gen X
Generation Y/Millenials
Generation Y/Millenials
MillenialsMillenials
Notes
Cuspers WWII/Boomer Boomer/Gen Xer Gen Xer/Millennial
Generalizations Examples:
Barbizon Ameriprise Financial