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Public Private Partnerships Examples The value of Collective ActionAnheuser-Busch InBevOctober 30, 2013Hugh “Bert” Share

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Who is Anheuser-Busch InBev?• $39.8 billion revenues• 403 million hectoliters• 150,000 employees• 24 countries• 200+ brands

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Source: 2012 Annual Report; 2012 Global Citizenship Report

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Cyan Movement Cyan = The color of water - Who sees water, sees its value

• Initiated 2010 at the Brasilia brewery• Expanded in 2013 to the Jaguariúna beverage plant• Actions driven by a comprehensive water risk assessment process

that is part of our facility management system• Main objective is to improve key watersheds for all through

collective action• New global goal to engage in watershed protection measures at

all facilities located in key areas

Preserve &

Restore

Educate &Engage

Alert / Awareness

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Cyan - Lead and Engage Others

Brasilia Brewery

Approx. boundaries Crispim river

(Corumba-Paranoa basin)

Develop and implement a participatory approach to help solve local water issues• Communities, governments, basin committees, other businesses, NGOs,

and other key stakeholders

Jaguari DamJaguariuna Brewery

Jaguari River Intake

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Cyan – Brasilia

• Identified stakeholders and partners through analysis, research and engagement activities

• Restoration plan developed for the Crispim microbasin• Water quality testing in 6 streams• Nursery for 10,000 saplings - 5,200 planted,

including seed harvesting and agroforestry• Established and increased capacity of local water

basin committee – 60 members trained on water governance

• 7,000 people engaged locally through training and other activities

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Cyan – Jaguariúna • Project aims to mobilize a broad coalition to conserve and restore

green infrastructure to provide sufficient, high-quality water for greater São Paulo

• Status– Coalition of local partners established

– Agreement with municipality signed– Local project steering committee formed

– Conservation/restoration priority areas being defined through ecosystem services models

– Eventually seek a Payment for Ecosystem Services/Water Fund model that will reduce sediments and conserve priority water production areas

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You receive an email

with your target( average waterconsumption)

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Register your account

Points can beexchanged for discounts ine-commerce

partners

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The less water you use,

the more points you earn

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325,000,000 liters saved so far

Cyan Bank: Lead and Engage ConsumersFirst program rewarding non-consumption

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Benefits of Multi-Stakeholder Partnerships• Water issues are extremely complex with risks and

opportunities that are shared by many stakeholders• Multi-stakeholder partnerships allow:

• A better understanding of the issues, challenges and opportunities

• Expanded pool of human and financial resources• Long-term solutions - source water protection/restoration

activities• Improved water governance and policy• For AB InBev - improved relationships with community,

local government and other stakeholders - enhanced license to operate and credibility

Better decisions, support and sustainability of solutions