who is killing the movie business? [aula polska, november 2013]
DESCRIPTION
Hollywood is dead. Directors or leading cinema exhibitors, television networks and Netflix are only arguing who's responsible for its imminent demise. A small company from Torun, Poland, is also among suspects...TRANSCRIPT
“I’m concerned that as theater owners try to strangle innovation and distribution,
not only are they going to kill theaters, they might kill
movies” – Ted Sarandos (Chief Content Officer, Netflix)
“Subscription movie services and cheap rentals killed the
DVD business, and now Sarandos wants to kill the
cinema as well.” – John Fithian (National Association of
Theatre Owners, President/CEO)
GIVE THE P E O P L E WHAT THEY WANTvs
WHAT THE I N D U S T R Y WANTS
[email protected] | @michuk
Flat attendenceLack of AwarenessGrowing ContentCrowded Market
Less TimeIncreased Pricing
[email protected] | @michuk
Flat attendenceLack of AwarenessGrowing ContentCrowded Market
Less TimeIncreased Pricing
[email protected] | @michuk
“I'm really excited when I get an email
from my cinema exhibitor”
– said no one, ever.
PERSONALIZATION WORKS
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80% of Netflix revenue comes from personalization.
STREAMING BUILDS AUDIENCE
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“Subscription VoD services have helped Breaking Bad immensely. We might even have been cancelled if Netflix
hadn’t existed” – Vince Gilligan.
5
RIP: HARRY COHN
[email protected] | @michuk
“Give the people what they want and they will show up” – Billy Wilder
[email protected] | @michuk
SOURCES● http://allthingsd.com/20131028/netflixflirtswithanewideabigmoviesatyourhousethesamedaytheyreintheaters/● http://www.deadline.com/2013/10/theaterownerstonetflixyouretheonetryingtokillcinema/● http://www.filmschoolrejects.com/opinions/movietheatersneedtostopcaringaboutexclusivecontent.php ● http://www.broadcastnow.co.uk/news/international/netflixeffecthelpsbreakingbaddoubleviewers/5059185.article● http://www.economist.com/blogs/economistexplains/2013/08/economistexplains17● http://m.theatlantic.com/entertainment/archive/2013/09/netflixandondemandarentkillingwatercoolertvtheyresavingit/280113/● http://wallstcheatsheet.com/stocks/isnetflixslowlykillingpaytv.html/● http://qz.com/134132/mogulsplantokillnetflixunitecablecompaniestobuildacompetitor/● http://www.tomsguide.com/us/netflixcomcastdealrokuappletv,news17715.html● http://torrentfreak.com/piracyisnthurtingtheentertainmentindustry121003/