+Who knows you best?

Making better use of the internet to build your sports team brandby integrating fan User-Generated content into your website.

“Share the memories”

“Be part of the team”

Fans are #1

UGC

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

2+Using Fan-Generated Content to fuel the conversation.

Who knows you best?

When it comes to sports, no one is more passionate , devoted and engaged than your fans. There is no comparison to the die-hard fans, who paint their faces, live stream games, tailgate, buy merchandize and fuel the conversation. Without fans, there is no game.

Fans define the rules of the game in this new social environment. Who better than them to drive content into your website and leverage your marketing efforts.

3+ Our UGC Mission: Building your sports brand community online

Through User Generated content, we can build your brand community online and deliver a compelling user-experience that:

Increases your online presence & drives traffic into your site Encourages subscriptions and website signups Engages current fans and captivates new ones Generates new revenue through sponsorship

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

Foster conversation Persuades fan prospects

Lead to revenue & popularity

4

+Four steps toward the Goal

Brand AwarenessBrand IntegrationBrand & Consumer relationshipBrand Loyalty

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

5

+Brand Awareness

•The power of Social Media and UGC•Building your SM and UGC to enhance sports•Expanding awareness globally

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

By: Carolina Murillo

+

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

6

Build your UGC to enhance sports

Making better use of each site:

Facebook- use for team news, stories surrounding players, team photos

YouTube- use to post old games, after game interview, fan reactions, game highlights

Twitter- use for score updates, athlete’s personal tweets, contests

Tumblr- use for more photos and game analysis by other fans

Istagram-Use to connect to player’s personal pictures outside of the game, fan photos, and game photographs

Pinterest-use to drive merchandise and general sports photos

With the explosion of new social media platforms, the amount of UGC is endless. Fans are constantly online sharing, liking, commenting, and clicking away. Use this valuable information to connect your team brand, your athletes and the fans.

+ 7The Power of User-Generated Content

Its impact thus far:

Social media is the most popular online method of interacting with other sports fans among those 18-24

When it comes to the athletes they follow, 60 percent of NBA fans said they are most interested in hearing that player’s thoughts about the recent or upcoming game/match

3.5 Billion- the amount of content shared each week on Facebook

17% of fans comment on games they are watching via online blogs or social media sites

“155 million- amount of Internet users that will consume some form of user-created content this year ( up 116 million since ’08)”

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

Sport and social media are obvious partners. Sport provides ‘live’ excitement and social media lets you share the moment with your friends

*http://www.adweek.com/news/advertising-branding/emarketer-user-generated-content-difficult-monetize-111223

+

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

8Sports Awareness, Did you know?

A survey by Catalyst Public Relations to conducted among a sample of 1,934 sports fans age 13-64 who are members a national online consumer survey

http://www.catalystpublicrelations.com/wp-content/uploads/Catalyst-2012.pdf

+ Expanding Awareness globally

Globally there are over 460 million fans who ‘like’ sports teams on Facebook and almost 100 million fans ‘follow’ teams on Twitter

Fans are constantly seeking livestream videos and links on forums. With UGC, we can alleviate this stress and make tis content available for everyone to see worldwide

It all starts with one fan, one believer to spread the word and influence others. Today it is way easier to share your passions with others worldwide

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

10

+Brand Integration

•Integrating your User Generated content•Cross platform consistency

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

+

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

11

Integrating your UGC and driving it back to your site

Cross platform consistency Ex. Facebook post includes

twitter hashtag and website Promote merchandice on all

platforms Ex. Pinterest picture links

lead customer back to main site

12

+

Strong Brand & Consumer Relationships

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

13+Brand & Consumer RelationshipAthlete’s Twitter

Fans feel more connected and getting personal with athletes because athletes control their own twitter sites

Never before seen/behind the scene inside look images of athletes on/off the court

Weekly emails

Encourage Fan to “Share the Memories” Stream on main site videos, comments, tweets that fans post Incorportate

Remind Fans that they are valuable Giveaways Contest Shout-outs

14

+Brand Loyalty

Fan ClubsCorporate Sponsorship & Promotion

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

+

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

15Fan ClubsFan club

who buy merchandise

Ultimate goal 1 time buyer to season

ticket

+

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

16Promotions & Sponshorships UGC creates buzz and

popularizes team corporations pay and sponsor events

Team gains revenue, saves money, creates better outside relationship and is able to offer consumers more

Win/win situation team gains publicity and fans get perks

17

+

Understanding the pros/cons of UGC

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

18+Negatives of UGCCopywriter Infringement

The content that users may be illegal

Unpredictability Fans sometimes create content in response to their

reaction, good or bad

Confusion User can cause confusion for other fans by creating web

pages or creating content that

HOWEVER….No publicity is bad publicity.

19

+

Be better than your competition

Sites/Teams that are using UGC to their advantage

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

+ 20Teams with effective UGC

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

Tumblr- Lakers Facebook- Knicks

Twitter- Man UnitedInstagram- OKC

+

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

21

Work CitedNote to group members****

When making changes to the power point and adding your articles, how its relevant, and how it will help convince/persuade team to use UGC, make sure to include a footnote on that slide and then the actual citation on this slide as the last page for the leave behind. Thanks

Team: Carolina Murillo, Jordan Storey, Lina Orbes Diaz, Kayla Sfiligoj, Carlos Encarnacion

22