WHENWed.–Fri., July 19–21, 2017

WHEREPlainveiw, Texas• Plainview Civic Center•Jimmy Dean Museum•Fair Theatre

WHO SHOULD ATTEND• All Heritage Tourism Partners in the Plains & Panhandle • Elected Officials and Community Leaders • Destination Marketers • Historic Preservation Supporters•History and music lovers, travelers, and general public

COST$99 includes•Museum Tours•Meet & Greet Reception•Wed. banquet program with West Texas music historian Dr. Joe Specht of Abilene•Texas Heritage Trails Celebration•Luncheon program on Texas Music Heritage•Historic Highways with Ryann Ford, Stew Magnuson•What’s New on the Trails•Thurs. evening program of music and performance•Friday morning hands-on session: Texas Music Trail

REGISTER TODAY! • info@TexasPlainsTrail.com

Texas Plains Trail Tourism & Preservation Roundup 2107 www.TexasPlainsTrail.com/RoundupPresenter Lineup and Schedule HighlightsWed., JULY 19 Arrive and enjoy your afternoon and evening in Plainview, Texas, home of music legend Jimmy Dean

Shopping, lunch, and museum visits—go to www.ci.plainview.tx.us/index.aspx?NID=9 for a directory. On your own

1:00–5:00 pm Early arrival registration and exhibitor setup, Ballroom, Plainview Civic Center. Overlooking the city’s lush 19-hole golf course and only a short distance from downtown and from museums on the Wayland Baptist University campus, the Plainview Civic Center is the venue for all Roundup meetings

Exhibitor booths $50

2:00-3:30 TPTR Board meeting, Open to the public. Plainview Country Club. Open to the public; please RSVP to info@TexasPlainsTrail.com by July 15.

4:00–5:30 pm TOUR A TRIO OF MUSEUMS on the Wayland Baptist University campus, 1900 W. 7th St., Plainview. The Museum of the Llano Estacado, the new Jimmy Dean Museum, and the Abraham Family Art Gallery

Wed./Thurs/Fri. Conf. registration$99; reception guest $25

5:30–6:30 pm Opening reception/mixer, featuring local fare and libations, Plainview Civic Center. Mingle with friends old and new in the luxury of Plainview’s revamped ballroom as you sample refreshments (including craft beer and local wines from the birthplace of the Texas wine renaissance) and enjoy the Lone Star musical stylings of 93-year-old award-winning piano artist Lucy Dean Record of Lockney, Texas. • Welcome from Ramon Johnston, incoming board president • Catering by Weekends BBQ, Plainview • Opening performances by Cowboy Poets of Boys Ranch • Souvenir photographs by Jim Brokenbek

6:30–8:00 pm BARBECUE BANQUET and program: THE MUSIC HERITAGE OF WEST TEXAS. Dr. Joe W. Specht is director of the Jay-Rollins Library at McMurry University. In addition to co-editing The Roots of Texas Music (Texas A&M University Press) with the late Lawrence Clayton, he has published articles in The Journal of Texas Music History and Old Time Music and contributed entries to The Encyclopedia of Country Music and The Handbook of Texas Music.

THURS., JULY 20 TPTR Roundup DAY Plainview Civic Center, at Plainview Country Club, 2902 W. 4th St., Plainview TX 79072. Tune up your imaginatons—in the key of preservation and heritage tourism! Listen out for prizes drawn after each session.

8–9 am Registration and Welcome Coffee (breakfast on your own, at hotels)9–9:30 am Welcome to Plainview Local dignitaries give us a glimpse of what to expect during our visit. We’ll present our new slate

of officers and thank outgoing ones.9:30–10:15 am Fifty Years Along the the Texas Heritage Trails Celebrating the 50th anniversary of the Texas Travel Trails and

20 years of its successor under the Texas Historical Commission, the Texas Heritage Trails Program10:15–10:30 am NETWORKING break Coffee, soft drinks, treats, and trail mix — and a chance to say hi to friends from all over.10:30–11:30 am New OLD Trails across West Texas Our 52-county region has many tracks of history to explore; we’ll hear from

several explorations and initiatives that tap into our history. • Comanchero Canyons Museum, Phil Barefield & Jerry Leatherman • Wheeler County and General Custer’s route, Rhonda Meriwether • Follow West Texas Trails to Snyder, Oct. 2017, Paula Sue Hatfield

11:30–noon Inviting Travelers to EXPERIENCE Your Community’s Trails and Tales We will work on identifying some underappreciated local resources — and ways to raise visibility during our Golden Anniversary Year of 2018.

Noon—1:15 Keynote presentation and luncheon: A Music Trail for Texas with STEVE RAY, Texas Music Office, Austin. In 2017, the 85th legislature authorized a Texas Music Trail to celebrate and capitalize on the state’s music legacy, live performance, and fascinating stories. What artists, destinations, songs, and styles will it encompass? And how can you make your community’s musical heritage known? (Be sure to stay for Friday morning’s workshop with Steve Ray, too.)

Lunch included in registration

1:15–2:15 pm WEST TEXAS MUSIC, MUSEUMS, AND MORE The Texas Plains Trail Region boasts scores of music-related destinations, from concert halls to recording studios, performance and festival venues to walks of fame. We’ll hear from a few places fans can visit year round. • Jimmy Dean Museum, Rodney Watson; Buddy Holly Museum; Bob Wills Museum; Woody Guthrie Folk Music Center, Mike Sinks; Cactus Theater, Lubbock, Darryl Holland

2:15–3:00 pm Historic Highways and Scenic Byways. TxDOT today maintains more than 79,000 miles of farm-to-market, ranch-to-market, state, U.S. and interstate highways—more roadway than any other state. What do we do to keep the journey edifying and interesting? • Ryann Ford, The Last Stop

3:00–3:30 pm Networking break Light treats and more networking. Take a bit of time to visit with exhibitors.3:30–4:15 pm PLENARY SESSION: Texas FRIENDLY HOSPITALITY

4:15–4:30 pm Roundup Wrap-up and Evaluation. Help us make next year’s Roundup even better! Fill out the yellow form in your packet and drop it in the basket before you leave the museum.

4:30–5:00 pm conference take-down/venue cleanup Dinner on your own at local establishments7:00–8:00 pmp Special Presentation, Fair Theatre, 901 Broadway, Plainview “THE Comanche with Blue Eyes” Zoe Kirkpatrick of

Post as Cynthia Ann Parker in Marybeth Weston’s original one-woman show. Prepare to be moved and inspired by this artistic retelling of a well known—but little understood—chapter of our Texas heritage.

FRI., July 21 9:00–11:00 am. Workshop: Mapping Your Texas Music Heritage. Refreshments served. INCL.

Register & book hotels at www.TexasPlainsTrail.com/Roundup. info@TexasPlainsTrail.com; 806.747.1997

Texas Plains Trail Tourism & Preservation Roundup 2017 www.TexasPlainsTrail.comRegistration form Complete and mail with your payment to Texas Plains Trail Region • P. O. Box 88 • Lubbock TX 79408-0088 OR scan and e-mail to info@TexasPlainsTrail.com OR register online at www.TexasPlainsTrail.com/Roundup Don’t forget to reserve your lodging: download lodging list at www.TexasPlainsTrail.com/Roundup EVENTS COST NO. TOTAL

Full Conference Registration, July 19-21, 2017 Includes all conference activities: conference sessions, opening reception, conference-day breaks and lunch

$99

1 Ticket to Wwdnesday Evening Opening Reception and Banquet $25

P R O M O T I O N AL A N D S P O N S O R S H I P O P P O R T U N I T I E S

2 Vendor/Exhibitor Booths available in Ballroom of Plainview Civic Center; open Thursday 9 am-5 pm. Vendor setup 1–4:30 pm Wed., July 19 and 8–9 am Thurs., July 20; takedown 4–5:30 pm Thurs., July 20.

$50

3 Conference bagInclude your swag in our conference goodie bag at no charge! Send 125 of your small imprinted items, suitable for promoting your tourist destination, by JULY 10, 2017, to Texas Plains Trail Region • 1923 29th St., Lubbock TX 79411. Please email a description of what you’re sending to info@TexasPlainsTrail.com

FREE

4 Literature ExchangeRoundup is a great opportunity for you to bring quantities of your organization/community/destination’s tourism materials for the Texas Plains Trail Region to distribute at the State Fair of Texas and year-round at travel and trade shows and the Palo Duro Canyon State Park Visitor Center. Save on postage and shipping by bringing 250 to 500 copies of your materials (4x9 rack card or brochure preferred) to leave on the Literature Table. And take quantities of ours with you.

FREE

5 Program Listing Your business/organization listing in conference program directory $106 Gold Sponsorship • Two tickets to all Roundup events • Emcee’s recognition as Gold Sponsor preceding conference

session • Identification with logo as Gold Sponsor in all advance promotional materials, including print and radio advertising, advance newsletters, posters, flyers, social media • Half-page color advertisement in conference program • Inclusion in all advance social media, news publicity, and website promotions • Combined logo banner displayed throughout conference • Exhibitor Booth

$1,000

7 Silver Sponsorship • Two tickets to all Roundup events • Identification as Silver Sponsor in all advance promotional materials, including print and radio advertising, advance newsletters, posters, flyers, social media • Quarter-page color advertisement in conference program • Inclusion in advance social media, news publicity, and website promotions • Combined logo banner displayed throughout conference • Exhibitor Booth

$500

8 Community Sponsorship • One ticket to all Roundup events • Identification as Bronze Sponsor in all advance promotional materials, including print and radio advertising, posters • Listing in conference program • Inclusion in advance social media, news publicity, and website promotions • Combined logo banner displayed throughout conference • Exhibitor Booth

$250

9 Donation, or Other:T O T A L

Date Name of participant Preferred first name for name tag:OrganizationAddressPhone ( ) E-mail

Method of payment Visa MasterCard Discover AmEx Check number__________Name on credit card SignatureNumber Expiration C V V

Please complete a separate form for EACH participant, even if paying jointly—print clearly! RUREG 060117

What’s the Texas Plains Trail Tourism & Preservation Roundup? It’s your once-a-year opportunity to connect with others in the heritage tourism industry, to recharge your batteries, and to have FUN! This year marks our 9th annual Roundup, and we’re pleased to present an information-filled, day-long conference with an opening reception the evening before and a hands-on marketing session the day after. Join us!

A Heritage Tourism Gathering in Plainview, the heart of the Texas Plains Trail Region, a crossroads from buffa-lo trail days to the age of the Interstates, which has recently opened an excellent new museum dedicated to one of West Texas’s most influential musicians. The event will provide particular opportunities to prepare attendees about the new Texas Music Trail and similar emphases on the state’s music heritage, and to plan for the Texas Heritage Trails 50th / 20th Anniversary.

HOTEL INFORMATION

Plainview has many different lodging options, but a special conference rate is available at the Comfort Suites, 3615 Grandview Drive, 500 N. I-27, Plainview, TX 79072, (806) 293-7700, V. J. Kotaiya, Manager

$89 per night; reserve via hotel and mention “Texas Plains Trail” for rate• Hot Breakfast• Smoke Free• Fitness Center• Business Center• Indoor Pool2 blocks from Plainview Civic Center; 1 mile from Wayland Baptist University