who the heck are you?, jerry parise, co2 2017
TRANSCRIPT
Who The Heck Are You?How Consistent Branding Boosts Business Growth
Jerry ParisePresidentSpeedPro Imaging
In nature, size matters.The runt lion never rules the pride.
In nature, size matters.The runt lion never rules the pride.
And in business,
size still rules!
Bigger Companies...Attract more and better talent
Bigger Companies...Attract more and better talent
Are top of mind when consumers look to purchase
Bigger Companies...Attract more and better talent
Are top of mind when consumers look to purchase
Appear more professional and reliable
Bigger Companies...Attract more and better talent
Are top of mind when consumers look to purchase
Appear more professional and reliable
Enjoy a competitive advantage
60% of consumers would rather buy from companies they’ve heard of
than those they haven’t.- Nielsen study, 2013
There’s no reason why smaller companies can’t keep up.
There’s no reason why smaller companies can’t keep up.
There’s one simple key to playing the
game...
There’s no reason why smaller companies can’t keep up.
Maximizing the Exposure of Your Brand
Will Make You Appear Bigger than Those
Who Do Not!
CONSISTENCY.
Consistency is king.
High-quality branding that is consistent across your online and physical properties gives your company maximum exposure,
making it appear larger and more substantial.
“It is frequent repetition that produces a natural tendency”
~Aristotle
“It is frequent repetition that produces a natural tendency”
~Aristotle
“It is frequent repetition that produces a natural tendency”
~Aristotle
“It is frequent repetition that produces a natural tendency”
~Aristotle
“It is frequent repetition that produces a natural tendency”
~Aristotle
“It is frequent repetition that produces a natural tendency”
~Aristotle
Do You Think DISH HD Knows That a Single
Wrapped Vehicle Can Generate 30,000 to 70,000
Impressions per Day?
“It is frequent repetition that produces a natural tendency”
~Aristotle
60% of Consumers Would Rather Buy Products From
Companies They’ve Heard of Over Ones They Haven't!
Use One Logo, And Use It Everywhere
Use One Logo, And Use It Everywhere
Your website
Use One Logo, And Use It Everywhere
Your website
Your print collateral
Use One Logo, And Use It Everywhere
Your website
Your print collateral
Your fleet
Use One Logo, And Use It Everywhere
Your website
Your print collateral
Your fleet
Your social media
Consider Your Options
Consider Your Options
Constant Tweaking of Your Brand?
Can Existing and Potential Clients Pull All of These Pieces Together?
Will Employment Candidates Feel That Your Company Is the Right Place for Them?
Get to the Point
Get to the Point
You Now Have a Shorter Attention Span Than a Goldfish ~
Time Magazine May 14, 2015
Get to the Point
The Look and Feel of all Your Branding Must be the Same Across All Media!
Consider Your Options
Consistency
In other words, the more people who see your consistent brand, the more likely they are to think of you first when they need your service.
“It is frequent repetition that produces a natural tendency”
~Aristotle
Where is the Best Place to Spread to Showcase your Brand?
Where is the Best Place to Spread to Showcase your Brand?
EVERYWHERE!!!
Questions? Jerry Parise, President
SpeedPro Imaging
linkedin.com/in/geraldparise
Speedpro Imaging
Northwest Raleigh