A Lunch and Learn about Personas

Who the hell is going to use this thing?

• The user “user” is imaginary• What is a persona?• Team Exercise

• Persona for Generator• Persona for Application

• Q & A

Agenda

• As a user, I want to …• Which user? • What are their motivations?• What is their incentive?• What do they value?

The user “user” is imaginary

What is a persona?

• Using Roles• Grouping users• Similar characteristics• Ignores uniqueness of the users

• Personas• Specific case of characteristics

Personas in Functional Testing – Without personas

Personas in Functional Testing – With personas

Exercise

• Persona for Generator• Persona for Workflow

Additional Resources

• Users are important• Users are unique• Roles can help group users• Persona’s go beyond roles• Using personas help teams step into the user’s shoes and understand

their value proposition• Personas help simplify functional tests

Summary