Who We Are

MoPS is a movement of women raising the world together. What started as 5 friends gathering

a few times a month to share the beauty and mess that comes with motherhood, has turned

into an international organization reaching millions of moms over 40 years. We acknowledge

that alone, a mom is powerful, but arm-in-arm, moms are world-influencers.

We are moms, and we believe that better moms make a better world.

TAble of ConTenTS

Introduction 1

Audience engagement 2

Demographics 3

enewsletters 4

Web 5

Print 6

MoMcon 7-8

Contact 9

• PAGE 1 •

oUr AUDIenCe

here at MoPS, we see firsthand the profound influence

of moms, and we take pride in knowing they are deeply

engaged with us. As the main consumer in their

household, our moms and your target audience are

likely one in the same.

MoPS has a highly social, energetic and engaged

audience of over 95,000 members that we would love

to introduce you to.

noTAble TrenDS

As you know, moms are influential consumers.

1 Women will drive an incremental $5 trillion in global spending in the next several years, which represents the most

important commercial opportunity in our lifetime. – Women Want More, by Michael J. Silverstein and Kate Sayre

2 Moms represent 44% of the women’s market but they account for:

Here are a few fun stats about MOPS aduience engagement:

BloG SuBScriBErS: 145,000 (and rapidly growing)

MAGAzinE circulAtion: 95,000

fACebooK lIKeS: 80,000

inStAGrAM FollowErS: 2,500 (newly launched)

55%oF totAl SPEnDinG on

CONSUMER ELECTRONICS

51%oF totAl SPEnDinG on

FOOD

49%oF totAl SPEnDinG on

HEALTH/BEAUTY

PRODUCTS

48%oF totAl SPEnDinG on

HOME

FURNISHINGS

47%oF totAl SPEnDinG on

CLOTHING

• PAGE 2 •

*Source: M2 Moms 2014

• PAGE 3 •

DEMoGrAPHicS

We have over 95,000 active MoPS members and that number is growing every day. Plus, we have even more moms

engaging with us online.

Who Are We?MoPS Mom Demographics

AvErAGE AGE: 32.5 years

40% are between 19-29 years old

eDUCATIon: 44% hold a 4-year college degree

21% hold a graduate degree

MArrIeD: 94%

AvG HouSEHolD incoME: $83,649 (32% higher than the US average)

WorK: 72% stay at home full-time

28% work outside the home

AvG HouSEHolD SizE: 4 people (2.27 children)

MAkE onlinE PurcHASES rEGulArly: 58%

Where Are We?MoPS is continuing to grow throughout the United States and across the globe!

We’ve compiled various ways for you to engage with our audience in this Media Kit.

*We’re also open to ideas and suggestions from you.

• PAGE 4 •

eneWSleTTerS

Sometimes moms want the best of the best sent straight to them. So that’s what we do, we compile it in email digests and

send it directly to their inbox.

wEEkly BloG DiGESt EMAil Sent every Tuesday. We’ve designed our modules to highlight your

organization in the following way:

STAnDArD SPonSorShIP

CoST $1,000 AUDIenCe 145,000+

SPeCS 72 dpi in rBG (.jpg format, please)

ConTenT 200 x 107 px graphic, 300 characters of copy*, one link

PlACeMenT above the fold

SEconDAry ProMo MoDulES

CoST $750

MoPS leADerS eMAIl MoPS leaders email sent on the 2nd and 4th Thursday of each month.

This audience has a history with MoPS and an incredibly high level of

engagement and influence.

CoST $850 AUDIenCe 26,000

SPeCS 125 x 125 px graphic, 135 characters of copy*, one link

SEconDAry ProMo MoDulES

CoST $500 placed in article body - below primary ad

SeASonAl eblAST Special times of year call for special emails — we like to think of them

as digital marketplaces. blasts to choose from include: fall, Christmas,

Winter, Mother’s Day

AUDIenCe 85,000+ CoST $850

SPeCS 150 x 150 at 72 dpi in rBG (.jpg format, please), 135 characters

of copy* and a specified link. Please be sure to include the name of your

organization in your copy.

*characters of copy includes spaces

• PAGE 5 •

Web SPonSorShIPour MoPS moms’ online presence is a force to be reckoned with. Moms are connecting to the rest of their world through

their electronic devices, and we want to connect them with you. With these engagements, your reach extends well beyond

the current MoPS member audience.

HEllo, DEArESt BloG This is the go-to place for moms where we talk about everything.

AvErAGE FollowErS: 145,000+

SHow oFF your BuSinESS For A MontH on

HEllo , DEArESt – MoPS.orG/BloG

We get approximately 120,000 blog page views per month.

CenTer CoST $1,000

SPeCS 200 x 200 px

72dpi in rGB .JPG and one link

loWer CoST $500

SPeCS 200 x 100 px

72dpi in rGB .JPG and one link

or ProviDE contEnt For A DAily BloG PoSt

BloG PoSt CoST $3,000

SPeCS 720 x 385 px

72dpi in rGB .JPG and three links

500 word article and byline

blog posts are featured on our facebook page

and included in our weekly hello, Dearest email.

MoPS.orG have you checked out mops.org? our beautifully designed website

is a great resource for moms. Moms are constantly looking for MoPS

groups in their local area to join.

AvErAGE PAGE viEwS: 50,000+ per month

PlAcE your AD For 1 MontH

AD CoST $1,000

SPeCS 185 x 100 px

72dpi in rBG .JPG and one link

74% of moms have purchasedproducts as a result of

promotion mention in a blog.Source: PunchTab, 2013

PrInTIf you thought our website was beautiful, you have to check out our magazine! In fact, our MoPS moms say their favorite

benefit of membership is hello, Dearest magazine. What better place to show off your product or service?

AnD The MoST IMPorTAnT DeTAIl : our circulation is more than 95,000!

fIle SeT UP

forMAT Press ready PDF, version 1.3, PDF/X-1a compliant.

bleeD At least .125” on all sides — included on the PDf output.

CroP MArKS offset by at least .18”.

lIVe AreA Keep text within non-bleed area, at least .25” away from the trim size.

Color Must be cMyk. 4-color solids shouldn’t exceed SwoP density of 300%.

AlSo Include or embed all fonts, images, logos and other artwork. Don’t

nest file types inside the same file type. All materials must be properly

trapped. resolution must be 300 DPI.

FULL PAGE(BLEED)

Full-PAGE ADInSIDe CoVer CoST $3,000InTerIor AD CoST $2,000

SizE oPtionS:non-bleeD 7.25” X 10”bleeD 8.25” X 11 “triM SizE 8” X 10.75”

1/3PAGE

(BLEED)

vErticAl 1/3-PAGE ADCoST $1,000

SizE oPtionS:non-bleeD 2.25” X 10”bleeD 2.9375” X 11 “triM SizE 2.6875” X 10.75”

DATeSISSUe Winter ‘16 Spring ‘16 Summer ‘16 fall ‘16

AD cloSinG oct 14 Dec 18 Mar 11 June 10

MATerIAlS DUe* nov 6 feb 3 Apr 25 July 25

MAIl DATe Dec 10 Mar 9 June 1 Aug 31

*Materials and payment are due 6 weeks prior to the mail date.

Jennifer Evans advertise@mops.org

bleeD

TrIM

non-bleeD AreA

incluDE An inSErt in tHE MAGAzinE

An opportunity to package a print piece with our magazine. Inserted in polybag. We offer printing services through our printer if needed.

bloW-In CArD

Do you want to put something inside our magazine that a mom could put up on her fridge as a reminder? or do you have a card you’d want her to fill out

and mail back? If so, a blow-in is the right choice for you. We can provide printing services as well.

contEnt ADvErtiSinG

An opportunity to put you information out there as a hello, Dearest officially designed page. We can also offer a 2-page spread with an ad next to your

sponsored content.

PrEMiuM EXHiBitor PAckAGE

CoST $1,200

Includes premium location

in the MoPS Marketplace

StAnDArD EXHiBitor PAckAGE

CoST $1,000

ADvErtiSE in tHE conFErEncE ProGrAM

full color advertisements

DUe DATe: June 20, 2016

1/2-PAGE $500

Full-PAGE $1,000

InSIDe fronT CoVer $1,200

InSIDe bACK CoVer $1,200

bACK CoVer $2,000

• PAGE 7 •

MoMCon 2016MoPS InTernATIonAl leADerShIP ConferenCe

Milwaukee, wi • September 29-october 1, 2016

every year our moms gather for networking, leadership training and

general merriment. It’s nice to have 3 days of face-to-face time with

our moms, and we thought you might appreciate the opportunity as well.

that’s why you’re invited to join our moms for an unforgettable conference!

If you sign up by June 20, 2016, you’ll automatically get a listing in our program and we will also list all exhibitors on our

website with a link back to your website. This gives your brand exposure both to moms in attendance at the event, and to

every mom visiting the event section of our website.

All of our booths are equipped with the following amenities:

10’ X 10’ SPAcE

DrAPeD WAllS (8’ on the back, 3’ on the sides)

PrintED SiGn with your name and booth number (7” x 44”)

6’ TAble

2 ChAIrS

TrASh ConTAIner

CArPeTeD AISleS

2 EXHiBitor rEGiStrAtionS—giving you access to general

sessions and the MoPS Marketplace

Jennifer Evans exhibit@mops.org

rEGiStEr

noW! MoMCon 2015

SolD out EArly

• PAGE 8 •

Jennifer Evans exhibit@mops.org

PerK SPonSor A GEnErAl SPonSor A lArGE SPonSor A MEDiuM SeSSIon WorKShoP WorKShoP

AuDiEncE SizE 2500-3200+ 400-600+ 200-400

CoST* $15,000* $4,500* $3,500*

BootH SizE 20’ x 10’ 10’ x 10’ 10’ x 10’ loCATIon Premium Premium Premium

EXHiBitor 6 2 2rEGiStrAtionS

ProGrAM AD Full-Page Full-Page 1/2 Page

PreSenTATIon 3-Minute Video 3-Minute Video 2-MinuteDurinG shown or 2-Minute Script read bySPonSoreD Script read by MoPS StaffSeSSIon* MoPS Staff

CollATerAl ITeM yes yes yesDISTrIbUTeD To SPonSoreD SeSSIon ATTenDeeS

loGo on BAnnEr yes yes yesAnD in ProGrAM

SPonSor TAble no yes yesoUTSIDe WorKShoP30 MInUTeS before& AfTer WorKShoP

* Due Dates

All payments due by June 20, 2016 All videos/scripts/collateral due by July 1, 2016

wE ArE oPEn to your CreATIVe SPonSorShIP

IDeAS for MoMCon!

MoMCon 2016

our moms are amazing, and if you want to spend more time engaging with them, we’ve got a few sponsorship options for

you to check out. They include all of the exhibitor amenities, plus a few additional perks.

ConTACT

“MoPS has been a great organization to partner with. they are very collaborative in helping craft

messaging and offers that speak to their members. If you are looking to speak with moms and

families, I would highly recommend working with MoPS.”

-ryan J. foss, Director, Partners and business Development brightpeak financial

MeTrICSMoPS will provide detailed metrics outlining the impact of each of your engagements and illustrating

the return on your investment with our audience. Metrics provided upon request.

cuStoMizED PAckAGESAll of our packages are customized to fit your needs and maximize your resources. let us know what

your priorities are and we will design a package with 3 or more engagements for you.

Just as moms take careful consideration into the products they bring into their home, MoPS takes

careful consideration into the products we put in front of our moms—which is where you come in.

We form successful partnerships with the foremost goal of connecting you to our audience.

big or small, we have a place for you. let us know how we can best expand your reach.

Wendy Smith sponsor@mops.org

Jennifer Evans advertise@mops.org