WHO WOULD BE THE AUDIENCE OF

YOUR MEDIA PRODUCT?

AUDIENCE RESEARCH GRAPHS

I created my target audience from primary research I conducted through handing out questionnaires and receiving feedback, which lead me to my decision of who my audience would be.

I believe that the target audience for my magazine would be 16- 25 year olds, both male and female who are particularly interested in music and reading about music, rather than gossip. Their preferred music taste would be Alternative, more specifically the sub genre of indie rock.

I found it relatively easy to appeal to my audience as I am a fan of the music genre so I found including artist names and trying to make it appeal to a fan quite easy as I could apply my personal taste. However, trying to accommodate to both females and males was quite difficult as I did not want my female model to be in a provocative pose to appeal to men as I felt it would look too glamorous rather than musical.

In the process of making my product I change aspects to my target audience as originally I aimed my magazine to both younger and older readers, yet I found it hard to please older readers, who are more intelligible and sophisticated, therefore I aimed just at teenagers to young adults.

I wanted to make sure that my product appealed to the audience I intended. To make sure that I did chose the right audience I asked my peers to say who they thought my audience would be, after seeing my product

Kira Dolan

“I cant decide whether it would be male or female, I’d probably say both. But not girly girls if you know what I mean”

Kate McCormack“ Well looking at the artist names I'm assuming its alternative, indie rock. Also young people, like under 30”

Courtney Moran

“ Its definitely indie rock as it has my favourite artists Arctic Monkeys and The 1975. I would so buy it”